Customer Experience Matrix
JANUARY 7, 2010
Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. What will 2010 bring? I do expect vendors to converge on more standard social media features. Tags: 2010 predictions demand generation marketing automation b2b marketing.
Customer Experience Matrix
JANUARY 5, 2010
Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Social media. At least three vendors (Eloqua, Marketo and Silverpop) introduced new features aimed at improving marketers’ ability to use social media. Here’s a quick look at what I found.
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MLT Creative
SEPTEMBER 20, 2011
Tripled investment in research and development (as promised at HUG 2010). Social media integration. Enriched customer info from Hoovers and Jigsaw. Enriched customer info from Hoovers and Jigsaw. More robust email functionality, including quantity of contacts and segmentation. A personalization engine.
Adobe Experience Cloud Blog
JUNE 27, 2010
Now, as the CRM evolution continues, the notion of social CRM has empowered organizations – especially sales adn support departments within these organizations – to connect with customers and prospects on an even greater level. Accessing sites like Demandbase, LinkedIn and Jigsaw from the tools already in use.
Adobe Experience Cloud Blog
SEPTEMBER 28, 2009
Update my buyer personas and use these personas to ‘talk’ to my prospects and customers on my website, in my emails, and in social media. See if I can use creative emails and offers to ‘Wake the Dead’ including the use of free offers to encourage response . If you couldn’t attend, there is another summit in Boston on October 5 and 6.
markempa
MARCH 30, 2007
Other sources of names or lists: Trade associations Trade shows Trade conferences Standard Rate and Data Service ( SRDS ) Public libraries like HillSearch.org New social networking tools or community based contact information sharing tools such as Spoke , LinkedIn and Jigsaw.
Adobe Experience Cloud Blog
JUNE 23, 2010
As expected, the day kicked off with a discussion about Chatter, Salesforce’s approach to enterprise social networking. Marc Benioff, Chairman & CEO of Salesforce.com, set the stage with a video explaining how the world now majorly communicates using social media. The Internet took 4 years.
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