Marketing Insider Group

JUNE 21, 2011

5 Billion apps were downloaded from iTunes in 2010. Re-think thought leadership and create mobile versions for all content and mobile-specific content programs to drive positive and unique interactions. CK concluded her presentation by saying that Mobile is a business strategy not a tactic and I couldn’t agree more.

Mobile Marketing 100

Mobile Marketing Tactics Marketing Strategy Marketing & Strategy 100

SnapApp

APRIL 9, 2015

Full disclosure: I love interactive content and have been a SnapApp advocate for well over two years. Now that that’s out of the way, let’s be clear about one thing: You should not have an “interactive content strategy.” And don’t get me started on channel strategies - remember when we all had a social channel strategy circa 2010?

Interactive Marketing 48

Interactive Marketing Marketing Strategy Marketing & Strategy Top of Funnel 48

markempa

AUGUST 17, 2007

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

seo.co

FEBRUARY 3, 2022

The marketing term “gamification” was coined in 2002 by Nick Pelling, but didn’t become popular until 2010. It describes marketing tactics which use game elements to drive user engagement with your website, application, or brand. Use gamification as a tactic to meet your measurable business goals. What is Gamification?

Dwell 98

Dwell Marketing Websites SEO Ad Frequency 98

Online Marketing Institute

NOVEMBER 1, 2010

Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. When rating these tactics on effectiveness, on average, fewer than one in five of marketers who use social media says it is highly effective for branding and lead generation. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Webbiquity

FEBRUARY 4, 2011

The depth and breadth of measurement afforded by online tactics can also be a weakness however; not everything that can be measured needs to be, and many metrics are mere “noise&# with little value in terms of insight or actionability. The 9 Most Common Google Analytics Mistakes by Timberline Interactive.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

markempa

OCTOBER 22, 2005

The data came from over 500 campaigns from 21 industries and tracked 19 different tactics including: outbound telemarketing, direct mail, search marketing, and e-mail among others. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

Online Marketing Institute

NOVEMBER 1, 2010

The sister report , also published April 24, looks at which tactics B2B marketers use and how well it all works for building brand and generating leads. Look at how the trend line for email and search marketing tactics moves up and to the right over time while telesales bounces around and executive events take a tumble.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Industrial Marketing Today

OCTOBER 26, 2010

With the cloud of economic uncertainty still hanging over many industries, it is not surprising that B2B marketers are shifting their 2011 budgets more towards lower-cost inbound eMarketing tactics. The chart below shows the breakdown between different marketing tactics and the projected increase/decrease for the next year.

Marketing Budget Creation 60

Marketing Budget Creation Marketing Budget Inbound Marketing Tactics 60

MLT Creative

SEPTEMBER 30, 2010

October 2-3, PodCamp Philly 2010 Philadelphia, PA: This event is targeted to audio and video podcasters, bloggers, social media enthusiasts, professionals and hobbyists, musicians, marketers, and people who want to understand more about the new media space.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Salesforce Marketing Cloud

APRIL 6, 2022

Upskilling also helps you get to the heart of every customer interaction and please customers expecting top-notch digital experiences. Flex your empathy muscles, discover new communication tactics, and gain expert knowledge about products or services. Understand case management and best practices for process documentation.

Work Management 96

Work Management Course Service Peer-to-peer 96

NuSpark Consulting

NOVEMBER 17, 2013

Interact with people, comment on other business’s tweets, retweet information that pertains to you customers. Realistic interactions with potential customers makes you seem more trustworthy. This study from 2010 has some useful details about Twitter’s relationship to time. Social Media Tactical Services'

Lead Generation 100

Lead Generation Twitter Generation Leads 100

Marketing Insider Group

DECEMBER 1, 2010

In this post, I will offer a preview of the thoughts I will deliver during the Focus Interactive Summit on Progressive B2B Marketing. So we started throwing more money at digital tactics that could show a real return on the investment. This is not about tactics. Rose Dec 1 2010 Lots of good points here, Michael.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Ambal's Amusings

FEBRUARY 15, 2010

We asked Mani Iyer " What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Mani Iyer 's Marketing Prediction for 2010. Display advertising begins to shift from traditional banner ads to interactive and data-driven ad formats. Facebook continues to grow.

Peer-to-peer 100

Peer-to-peer Creativity Banner Ads Banners 100

Convince & Convert

SEPTEMBER 22, 2010

That’s because Facebook’s EdgeRank formula ensures that only status updates from companies that consumers routinely interact with show up in their news feed (unless the Facebook member changes their News Feed preferences to “Most Recent&# – anecdotally Facebook acknowledges that fewer than 5% do so). Warm fuzzies.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

SalesIntel

NOVEMBER 17, 2022

Recognizing the health threat raised by classrooms filled with students, schools and educational institutions are investigating how digital education and interactive learning can be extended and made more available in the midst of this global health crisis. That’s more than 40 times the amount they invested in 2010 (Source: Mckinsey ).

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Salesforce Marketing Cloud

FEBRUARY 9, 2022

Perhaps one reason Alber remembers this interaction with Lester so well, aside from the obvious success it engendered, is that Alber has his old job. She became CEO of Williams-Sonoma in 2010, at 40 years old. People say to me, ‘How’d you become CEO?’ I actually think you have to hire entrepreneurial people,” Alber said. “I

Peer-to-peer 97

Peer-to-peer Digital Transformation eCommerce Class 97

Marketing Insider Group

NOVEMBER 1, 2010

You may have heard that social media can improve not only your more traditional tactics but also allows you to engage with your prospects sooner in the buying cycle. Interaction. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Marketing Mix 100

Marketing Mix Social Media Social Marketing Planning 100

Marketing Insider Group

JUNE 9, 2010

According to Duct Tape Marketing , social media is the use of technology combined with social interaction to create or co-create value. This strategy should include a mix of tactics that will provide support to the campaign. The final component is installing proper measurement tools to track the success of your campaign.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Convince & Convert

AUGUST 2, 2010

Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Each of these strategies requires different tactics, resources and success metrics. If it’s not now, it will be soon (see my post tomorrow for more on that).

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

Buzz Marketing for Technology

OCTOBER 25, 2013

population between 2000 and 2010, rising from 35.3 million in 2010. According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. million in 2000 to 50.5

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Marketing Insider Group

MAY 12, 2010

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Asked about their online marketing performance measurement ability, the plurality of respondents to that survey (44%) were either working on increasing their capabilities or “struggling” to put a value on their interactive spending.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

MLT Creative

SEPTEMBER 8, 2010

If the answer is yes, join us for iStrategy 2010 to learn, network, share ideas, and understand how to build your online marketing strategy to its fullest potential. New Tactics. September 15-16, iStrategy Chicago, IL: Are you looking to quantify your social media efforts? Do you want to have constant customer engagement?

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management B2B Marketing 40

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. Since April, 2010 Western River has collected more than 1,100 of these customer stories. said Brandon Lake, Vice President of Western River.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

markempa

APRIL 5, 2007

Our first interactive show will be on lead generation via podcasts. As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. Our first interactive show will be on lead generation via podcasts. This year, hes planning to do over 120 podcasts!

Lead Generation 120

Lead Generation Generation Leads Lead 120

Hubspot

DECEMBER 29, 2010

Throughout 2010 companies and organizations of all sizes have taken advantage of all that Facebook has to offer. 7 Proven Facebook Marketing Tactics. Be interactive, fun and helpful. When people get on your Facebook page they are looking for some kind of interaction. The company is nearing the 600 million user mark.

Tactics 28

Tactics Facebook Paid Search Agency Case Study 28

Convert

JULY 28, 2021

It started back in 2010 when Google announced site speed to be a ranking factor, continued in 2016 when Google cautioned webmasters against using “ intrusive interstitials ” (i.e As Google SERPs are becoming more and more visual and interactive, so should your SEO strategy. Optimize for the Whole SERPs.

SEO 145

SEO SERP Trends Keywords 145

Convince & Convert

SEPTEMBER 14, 2010

Foremost, we need a way to convert with whom we interact in social media into real prospects. Once you have a deeper understanding of your narrower and more clearly defined customer segments, how will you interact with them? The data and segmentation potential is just one half of the equation. Customers don’t need more messages.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

JULY 20, 2010

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

ClearVoice

APRIL 13, 2021

In 2010, Google said on their own blog in their announcement of an algorithm update rollout that they’re “obsessed with speed” The algorithm update in question was focused on site speed. How long does your website take until a user can first interact with it? The largest content might be: Text. First Input Delay.

Google 90

Google SEO FAQ SERP 90

B2B Marketing Directions

JANUARY 15, 2022

810 respondents globally (78% in North America) Survey fielded in July 2021 - report published in October 2021 The annual content marketing survey by CMI and MarketingProfs has been conducted since 2010, and it's become a vital source of insight about the state of content marketing.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Research Content Marketing 52

Convince & Convert

JUNE 17, 2010

There is no real benefit to having more Twitter followers per se, just a potentially bigger group of people with whom you can interact in pursuit of a more definable goal. I love the Twitter culture and community, and I spend quite a bit of time using Twitter. But really, there’s not much point in that.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Convince & Convert

MAY 12, 2010

May 12th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Jennifer Maggiore, CEO of Maggiore Consulting, a multi-media lead generation firm and co-host of Locals Only: a Phoenix-based live Internet show. Yet they blindly support tactics like blanketing local zip codes with direct mail pieces (argh).

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

markempa

AUGUST 22, 2007

« Content ideas for lead nurturing and tactics to use | Main | Closed Loop Marketing Isnt Software » Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me." " Let me see. " Let me see.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

AUGUST 16, 2007

« 7 Tips to Improve Sales Follow-up & Close More Leads | Main | Content ideas for lead nurturing and tactics to use » Webcast: Closed-Loop Lead Generation & Management Join me for a complimentary webinar on how to " Achieve a Closed-Loop System for Lead Generation and Management.

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120