Convince & Convert

JUNE 17, 2010

53% of Twitter users never tweet ). The Followers Per Tweet Equation Certainly, you can generate a ton of Twitter followers using any number of schemes, tricks, and other false economies. Assuming, however, that you are not using some sort of @ptbarnum system to generate thousands of followers).

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

SnapApp

APRIL 9, 2015

Full disclosure: I love interactive content and have been a SnapApp advocate for well over two years. Now that that’s out of the way, let’s be clear about one thing: You should not have an “interactive content strategy.” Interactive content is a form of media, similar to video, print, and audio content. . @ j_yopp.

Interactive Marketing 48

Interactive Marketing Marketing & Strategy Marketing Strategy Top of Funnel 48

Convince & Convert

SEPTEMBER 14, 2010

Foremost, we need a way to convert with whom we interact in social media into real prospects. Ideally, you also want a way to import the tags already available on user profiles. We need to relate that contact to the networks where they participate, which requires we build programs tailored to each of those channels.

Social Media 123

Social Media Work Management Marketing Management Media 123

Webbiquity

JANUARY 2, 2013

What’s the key to generating more inbound marketing leads? While 76% of marketers believe “they know what their consumers want” in terms of social media content and interaction, only 34% have actually asked those buyers. ( e-Strategy Trends ). e-Strategy Trends ). 25 Social Media Facts and Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 29, 2010

Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. Use social media selectively to engage with your target audience in a more personal way and humanize an otherwise impersonal interaction that is purely transactional. According to a study done by Professor John A.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

PureB2B

AUGUST 27, 2017

Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations. Storytelling connects people because of the common ground it builds for all of the people that interact with the story. . So, how do you seamlessly incorporate storytelling into your B2B marketing strategies?

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Convince & Convert

SEPTEMBER 20, 2010

But those differences are at the tactics layer, not the strategy layer. Creating and calibrating a social media strategy for any company should follow the same process. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics. Private brand communities vs. Facebook.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Industrial Marketing Today

JULY 23, 2010

The more detailed and specific information you can provide with the least number of search queries or clicks, the better will be the user experience. Rule #3: Create interaction and shareability Nothing happens until your site visitor takes some sort of action. To improve engagement, build interaction into your site.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

Ardath Albee, CEO of Marketing Interactions, Inc. After-sales support such FAQs, How-to videos, Troubleshooting guides, User forums are all examples of after-sales content. The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Anything Goes Marketing

NOVEMBER 15, 2009

The content generated by the event attendees was almost as good as the content from the speakers themselves. It actually caused Twitter to block the #EE09 hash tag at the hotel for a short period of time due to the amount of traffic generated. How will new users learn to reap the benefits from Twitter? Because it’s real.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Convince & Convert

AUGUST 18, 2010

Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul? Most orgnisations and agencies are still very tactical across the board. Most orgnisations and agencies are still very tactical across the board. link] jaybaer I agree Danny.

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter? population.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JULY 14, 2010

I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

PureB2B

AUGUST 27, 2017

Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations. Storytelling connects people because of the common ground it builds for all of the people that interact with the story. So, how do you seamlessly incorporate storytelling into your B2B marketing strategies?

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Convince & Convert

SEPTEMBER 21, 2010

It’s about having a strategy for making your company or organization more like a person and less like a machine. Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# Leave a comment please.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). To be entertained? I think not. How did I know that?

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

The ROI Guy

OCTOBER 5, 2010

"Publish or perish" is the defining tag-line driving many new B2B marketing strategies. Research by Junta42 & MarketingProfs indicates that: 9 of 10 B2B marketers leverage content marketing as part of their marketing programs, with marketers using eight content tactics on average.

Paid Search Agency 40

Paid Search Agency Companies Buying Cycle Budget Programs 40

chiefmartech

APRIL 11, 2016

Marketing analytics vendors say their solutions can put ABM to the test, to see if it actually does “deliver the highest ROI of any B2B marketing strategy or tactic” (as marketing research studies like one done by ITSMA have reported). Tony Yang , VP of Demand Generation at Mintigo. David Thomas , Sr.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

B2B Marketing Zone Posts

MARCH 3, 2010

February 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Best of B2B Marketing. Great stuff in February. I usually read it cover to cover. That is obviously critical.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Marketing Insider Group

OCTOBER 25, 2021

However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers, and a desire to make marketing more human again. In other words, you need to consider CX in every aspect of your marketing strategy. Source: [link]. I call this employee activation.

Trends 364

Trends Planning Paid Search Agency Enterprise Management 364

Webbiquity

MARCH 29, 2022

Both inbound and outbound marketing strategies have evolved significantly. Quora marketing is a tactic many B2B and B2C marketers are using to build trustworthy and user-friendly brands online. Quora is, of course, a social question-and-answer website launched in 2010. Generate referral traffic. What is Quora?

Promotion 292

Promotion Marketing AI Work Management Marketing Management 292

Online Marketing Institute

JANUARY 25, 2010

Re-casting How We Think About B2B Marketing Automation I was analyzing results from our recent B2B Marketing University series , which Silverpop launched this past Fall, and the data seem to point to an eye-popping, potential ‘banner year’ for marketing automation in 2010. Is their definition the same as mine?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

Webbiquity

JANUARY 26, 2021

This blog introduced the concept of web presence optimization (WPO) back in 2010. For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). It’s just the tactics that have evolved over time.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Webbiquity

NOVEMBER 5, 2019

Traditional B2B marketing strategies relied heavily on direct and outbound methods. The expanded range of marketing platforms and pace of change require B2B companies to continually re-examine their strategies. Here are 10 B2B digital marketing strategies to help maintain a competitive edge. Guest post by Austin Cline.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Online Marketing Institute

NOVEMBER 8, 2010

All marketing-related topics are fair game: branding , strategy , online, offline, marketing trends, technology , direct marketing , market research.and more. Now you can easily track results, all the way from initial sales lead generation to actual sales. Lenskold Group’s Lead Generation ROI Scenario Analyzer.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Hubspot

JUNE 14, 2011

In April of 2010, Facebook allowed companies to place the "like" button on any page on their website. At the end of the day leads and customers are what you're after, and if someone's only interaction with your brand is clicking the little thumb then you still have a lot of work to do. Foster Community Interaction.

Facebook 28

Facebook Communities Social Media Lead Ranking 28

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Social Media Tips, Tactics and Techniques. Adoption soared.

Social Media 100

Social Media Paid Content Tactics Tips 100

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Sprout Social

APRIL 22, 2019

Although it joined the game a bit later than some of the other popular social networks (Instagram launched on October 6, 2010 while Facebook started in 2004, Twitter in 2006 and Pinterest in January of 2010), Instagram certainly has made a name for itself in the industry. Instagram has 1 billion monthly active users.

Stats 111

Stats Planning Work Management Marketing Management 111

Marketing Insider Group

MARCH 4, 2020

Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. To be successful, though, an enterprise content marketing strategy must conquer some key challenges that enterprise marketing teams face.

Enterprise Management 270

Enterprise Management Paid Search Agency Examples Advertising Agencies 270

Marketing Insider Group

OCTOBER 16, 2021

But here’s the thing – these salespeople have earned that reputation through underhand tactics and trying to trick people into buying something they don’t want or need. Almost 90% of companies are now competing primarily on the basis of customer experience, compared to only 36% in 2010. Focus on the Customer Experience (CX).

Work Management 251

Work Management Marketing Management Paid Search Agency Budget Programs 251

Hubspot

MAY 18, 2012

Is this a media tactic to help searches for GM? Actually, they've been able to generate a ton of positive mentions in the same time period as compared to GM: From this perspective, maybe it's the Southwests of the world we should look to for guidance when it comes to digital ad success, not GM. What are you asking users to do?

Paid Content 28

Paid Content Facebook Paid Search Agency Ads 28

Marketing Insider Group

NOVEMBER 16, 2019

But here’s the thing – these salespeople have earned that reputation through underhand tactics and trying to trick people into buying something they don’t want or need. Almost 90% of companies are now competing primarily on the basis of customer experience, compared to only 36% in 2010. Focus On The Customer Experience.

Work Management 278

Work Management Marketing Management Paid Search Agency Budget Programs 278

Online Marketing Institute

MAY 18, 2010

It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. Judy Seiler Lee, I agree with Marty -- thank you for sharing this level of actionable B2B Web tactics. Radu Prisacaru I want to thank you for generating a excellent post.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Single Grain

OCTOBER 19, 2022

This post will discuss what makes the best product page design, delve into why each strategy works, and explain how to implement each strategy yourself. 10 Easy Product Page Design Strategies That Will Boost Your Conversions. Including this tactic will improve your website UX, especially for mobile users.

Design 59

Design Product Conversion Marketing & Strategy 59