IBM Interact Adds Interactions to Enterprise Marketing Management
Customer Experience Matrix
JANUARY 18, 2013
My continuing tour of real time interaction managers landed with the good folks at IBM two weeks ago, where I caught up with what’s now IBM Interact. The product was originally launched more than a decade ago by Unica as Affinium Interact.* The two modules can also share segment definitions, offers, and interaction history.
120 
Let's personalize your content