Best Email Marketing Tips, Tactics and Metrics of 2010
FEBRUARY 21, 2011
Email Marketing Tips and Tactics. items that should be in your 2010 email budget by BtoB Magazine. Gail Goodman notes that social media is timely and interactive, but also fleeting, while email is more intimate and archivable. While social media is the flashy show horse of online marketing, email remains the solid workhorse. Avoid mistakes that will cost you readers? Karen J.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very or “somewhat important to their marketing or business strategy. How should you integrate social media with other marketing tactics like email? Adoption soared.
78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
AUGUST 16, 2010
Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more. Social Media Marketing Tips, Tactics and Guides. Larry Brauner shows how to use a “very social and spam-free strategy to dramatically increase website traffic from social bookmarking sites like StumbleUpon and Amplify. by Kuno Creative. s, 50?s,
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009. Twitter Strategy. How you can use it most effectively?
5 Steps To Integrate Interactive Content Into Your Marketing Strategy
APRIL 9, 2015
Full disclosure: I love interactive content and have been a SnapApp advocate for well over two years. I’ve worked closely with the SnapApp team because I believe in their approach and the value it brings when done properly. Now that that’s out of the way, let’s be clear about one thing: You should not have an “interactive content strategy.” It’s not a channel. Create! 1.
33 (of the) Best Marketing Strategy Guides and Insights of 2010
FEBRUARY 14, 2011
Sometimes it’s essential to step back from everyday marketing tactics to ask the bigger questions: not just “ how do we get more people to `like’ us on Facebook? or “what apps should we be adding to our Facebook page? but: why do we even have a corporate Facebook page? Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. C. You decide.
Mobile Marketing Is A Strategy Not A Tactic
B2B Marketing Insider
JUNE 21, 2011
Billion apps were downloaded from iTunes in 2010. Re-think thought leadership and create mobile versions for all content and mobile-specific content programs to drive positive and unique interactions. CK concluded her presentation by saying that Mobile is a business strategy not a tactic and I couldn’t agree more. I still feel the need to say that exact same thing about social!
Best Social PR Guides, Tips and Tools of 2010
JANUARY 12, 2011
Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools. free online PR tactics that deliver by iMedia Connection. Try these 8 tactics to entice the media by Ragan.com. Among her findings: “While most agencies didn’t link to their social media channels on their website in 2009, 83% included this on their home page in 2010. ‘Loser.
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz.
Marketing Automation Trends for 2010
JANUARY 12, 2010
In this post I want to focus on the trends in Marketing Automation for 2010. Chris Frank , Director of Marketing, TreeHouse Interactive. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Manticore Technology wishes you a full-funnel in 2010.
B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.
JUNE 10, 2010
Early on you saw the potential power of social media through direct engagement with customers – and now you’re tasked with setting the social strategy and direction for your company. With executive buy-in of your b2b social media strategy, you are now on your way to becoming a social media rock star. Technology Naughty Vs. Nice In 2010 2. Are they still unconvinced?
A Simple B2B Marketing Framework
Everything Technology Marketing
JULY 10, 2010
Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. Simple B2B Marketing Framework So taking this general concept a step further, I created a simple B2B marketing framework that depicts the hierarchy of B2B marketing strategy and tactics.
Primer: Understanding Word-of-Mouth Marketing in the Social Media Age
Social Marketing Forum
NOVEMBER 26, 2010
With the arrival of interactive and social media the patterns, role and impact of word-of-mouth have changed. People communicate in many ways: from face to face interactions to telephone calls and writing letters or exchanging opinions via email, blogs and so on. Setting up communication strategies whereby the natural word-of-mouth phenomenon is being “used” and “enhanced”.
How to Produce and Promote Webinars Successfully [#B2Bchat Recap]
JUNE 22, 2010
An alternate strategy would be to schedule webinars when others aren’t being held, e.g. Fridays, to avoid competition. Webinars will be more interactive, include things like instant polls, widgets, integrated payments and social media capabilities. Technology Naughty Vs. Nice In 2010 2. We put this question to our #B2Bchat audience in our latest session. If a rep.
15 things marketers should stop doing and thinking in 2011
DECEMBER 28, 2010
Shallow relationships don’t have to remain that way and existing relationships don’t have to go all shallow just because you start interacting in social media. Interactions substitute for relationships. They think that by throwing that extra interaction in there that it is somehow going to deepen our relationship. It’s nothing new; authors automated their interactions with readers centuries ago with the printing press. Just don’t go believing that these interactions can ever be substitutes for a human relationship. Dude, this stuff isn’t heroin, okay? Mobile.
Sarah Evans: Social Media Allows Us to Break Boundaries
Social Marketing Forum
NOVEMBER 29, 2010
Emerging media is about two-way communication ; it’s not just another advertising alternative or push marketing tactic. They have to listen, learn how to engage their audience and become part of their conversations …that is if they think that’s a valuable and viable communications tactic. 4. It all comes down to strategy. An interview. 1. Don’t over think it. So why monitor?
7 Strategies for Using Content to Market Industrial Products
Industrial Marketing Today
MAY 14, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. Do you have any strategies for this?
How to Calculate Social Marketing ROI
JUNE 24, 2010
whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. Few people want to admit that they’re afraid, so they fall back on convenient stalling tactics, of which ROI is a primary one. This gives you a baseline from which to test new tactics. They include Indium Corp., 1900%.
Top 25 Articles and 8 Topics in B2B Marketing for March 2010
B2B Marketing Zone Posts
APRIL 5, 2010
March 2010. Great stuff in the world of B2B Marketing for March 2010. Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. Hot Topics.
Where Did Your Email Marketing Strategy Lose Its Way?
MAY 18, 2016
But if you’re going by branded email marketing strategy, consumers have fallen asleep at the wheel: Sure, they might be receiving tons of email content on a daily basis, but they aren’t reading much of it, especially when it comes from businesses. And on a macro scale, email marketing strategy isn’t just maintaining its marketing value. Theories abound.
7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
OCTOBER 7, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant. Social media?
How To Build An Online Community
NOVEMBER 16, 2010
Your organization’s overarching business goals and strategy for the community will define what you want it to achieve -- the value it delivers both to its members and to your organization. Here is a Social Media Strategy Map and an Online Community Milestone, Risk and Reward Arc to help you get started. Create detailed engagement plans and tactics to keep your community vibrant.
Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.
JULY 7, 2010
Remember, every single interaction creates an impression – positive or negative. tagged in B2B Content Strategy , B2B Marketing , Content Marketing B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. Technology Naughty Vs. Nice In 2010 2.
Best Web Presence Optimization Guides and Tips of 2010
JANUARY 19, 2011
Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Web Presence Optimization Tips and Tactics (Though They Don’t Call Them That). Or maybe it just hasn’t caught on. Whatever.
Exclusive Interview With SAP's Director Of Social Media - Michael.
AUGUST 24, 2010
Michael: My role at SAP is to manage Online and Social Media Marketing programs and strategy for our North American regional field marketing team. We recognize the need to be where our customers are interacting with content. Michael: The biggest mistake I see is forgetting to establish a clear set of objectives that are aligned to corporate strategy. Enjoy the read. Sign up.
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. Facebook: Facts & Figures For 2010 by Digital Buzz Blog. More than 1.5
Translate Features into Benefits if You Want Your Marketing.
Industrial Marketing Today
JULY 6, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.” I’m not disputing that nor am I making a new revelation.
Three Views On The Future Of The CMO
NOVEMBER 17, 2010
Changes to the way marketing messages are perceived and consumed have forced the need for a deeper understanding of consumption habits and an open approach to interacting and communicating with your customers. Technology Naughty Vs. Nice In 2010 2. Technology Transcendence For kids today, technology is omnipresent. It’s just there, in everything they do. Sign up. Or Does It? 5.
The Brave New World of B2B Marketing - Are You Ready?
Everything Technology Marketing
MAY 24, 2010
The effectiveness of these traditional tactics is declining steadily, and if you are in the marketing profession you'd better pay attention because we are looking at nothing less than a fundamental shift in the way companies engage with prospects. Other tactics are still relevant and effective. Your B2B markets are changing rapidly. B2B buyers are more sophisticated than ever.
B2B Market Segmentation – Part 2: How to Approach Segmentation
Everything Technology Marketing
OCTOBER 10, 2010
better segmentation strategy is to start with why companies purchase a solution. This is a significant problem for outbound marketing tactics where you need to identify your specific targets and contact information prior to executing a campaign. Behavior is how users interact with your content and website and what marketing stimulus they respond to. HOW DO I MARKET TO SEGMENTS?
What The Japanese Can Teach Us About First Impressions.
JULY 28, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter What The Japanese Can Teach Us About First Impressions July 28th, 2010 | By Paul Rudo Image Source: [link] In Japan, they take business cards (Meishi) very seriously.
Content Marketers: How to Think and Act Like a Publisher
JULY 22, 2010
It’s a mindset that, when applied to your B2B content marketing strategy, will open up a whole new world of ideas and possibilities. Where should you start your content marketing strategy? Once armed with the definition of the readership, publishers set out to create a marketing strategy to continuously acquire, grow, and maintain that readership. keeping readers loyal).
Make Your Marketing Great Again: 5 Marketing Strategies We Can Learn from Donald Trump
Modern B2B Marketing
JANUARY 19, 2016
Author: Kristi Eide Donald Trump has taken the world by storm with his crazy tactics and outrageous charades as he makes his bid for Republican presidential candidate. But what he does have is an unconventional marketing strategy that is working, dare I say, flawlessly. Take for example when Gap changed its logo in 2010 to try and bring a fresh feel to a tried and true brand.
The 9 Worst Ways to Use Twitter for Business
SEPTEMBER 29, 2010
Here are 9 Twitter for business strategies to avoid , as well as how to remedy them. 1. Business blogging is a great marketing tactic, and so is sharing your blog posts on Twitter. Don’t Interact With Other Twitter Users. People on Twitter want to follow people who might actually interact with them. Twitter is a fantastic network for businesses. Of course not.
Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.
JUNE 4, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Where Does Print Advertising Fit Into Today’s Marketing Mix? EVOKLarry: Print medium doesn’t allow for the same level of creativity as interactive, nor immediacy of return.
Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010
MARCH 8, 2011
In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Next week will feature the must-see Best-of-2010 season finale post here, then it’s on to new ideas and putting 2010 in the rearview mirror. Enjoy! 101 B2B Marketing Cliches.
3 Landing Page Conversion Roadblocks And How To Get Around Them.
NOVEMBER 1, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 3 Landing Page Conversion Roadblocks And How To Get Around Them November 1st, 2010 | By Anna Talerico Landing pages are great way to help generate quality leads. Zzzzzzz.
What I Learned About B2B Social Media In Memphis
MAY 20, 2010
The event was headlined by Chris Brogan and organized by Amy Howell (@HowellMarketing) of Howell Marketing Strategies. Chris Brogan’s presentation and my interactions with close to 100 B2B marketers and business owners reaffirmed my belief that B2B social media is just now moving from innovators to early adopters along the adoption curve. Technology Naughty Vs. Nice In 2010 2.
E-Quip Blog: What Are the Best Marketing Tactics?
NOVEMBER 15, 2010
Monday, November 15, 2010. What Are the Best Marketing Tactics? One of the best ways to confirm this conclusion is to look at which marketing tactics are deemed most effective in other professional service sectors. These surveys asked marketing professionals to rate the effectiveness of various marketing tactics. This one surprised me, a tactic with an obvious caveat.
The Future of Marketing: The Greatest Marketing Challenge of our.
MAY 13, 2010
What’s channel strategy? It’s the strategic deployment of a marketing budget into media channels that will most effectively attract the largest number of customers. Here’s how to evaluate the right channel strategy: 6:20 A.M. Technology Naughty Vs. Nice In 2010 2. Today’s marketing options can seem innumerable and the number of choices in the future will only increase. Step 2.
Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]
OCTOBER 29, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Is It Time Now For A Chief Marketing Technologist? Technology Naughty Vs. Nice In 2010 2. Here’s a summary adapted from the complete transcript. Read the full version here.
B2B Social Media Marketing -- Does It Work?
DECEMBER 23, 2010
Are you a Search Engine Watch Member? | Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. Receive news via SEW RSS feeds Incisive Interactive Marketing LLC. With roughly 2.3
Recipes For Great B2B Videos [#B2Bchat Recap]
JULY 23, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Recipes For Great B2B Videos [#B2Bchat Recap] July 23rd, 2010 | By Anol Bhattacharya It was great to be a part of this week’s #B2BChat. Technology Naughty Vs. Nice In 2010 2.