Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. Proper organization is important to an effective B2B blogging strategy.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Webbiquity

JANUARY 2, 2013

While 76% of marketers believe “they know what their consumers want” in terms of social media content and interaction, only 34% have actually asked those buyers. ( e-Strategy Trends ). e-Strategy Trends ). ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). (

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. If you have a tools-focused strategy, you don’t really have a strategy. Tools – they are tools that implement the strategy and not the strategy themselves.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Online Marketing Institute

MAY 18, 2010

It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. Judy Seiler Lee, I agree with Marty -- thank you for sharing this level of actionable B2B Web tactics. wildnetseo This truly insightful information.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Web Presence Optimization Tips and Tactics (Though They Don’t Call Them That).

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Online Marketing Institute

DECEMBER 23, 2010

Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings. SEO isnt a quick hit tactic; its a long-term investment.

SEO 40

SEO SEM Paid Search Agency B2B 40

Convince & Convert

AUGUST 3, 2010

The amount of control Facebook has (or will have) over the data and interactions on the global Web is truly unprecedented (and I trust them even less than Google). Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

The amount of control Facebook has (or will have) over the data and interactions on the global Web is truly unprecedented (and I trust them even less than Google). Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

JUNE 30, 2010

play with the data in the super cool interactive tool below) This correlates well with a similar, but far less statistically rigorous poll I conducted one year ago asking Twitter users what they checked first in the morning, and email was preferred by 77%. They are not a faceless heard.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Online Marketing Institute

DECEMBER 9, 2009

B ut B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs. For one client in the B2B marketing industry, TopRank devised a blog strategy incorporating industry thought leader interviews. This tactic contributed to a nearly 50% increase in organic traffic to the blog.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Webbiquity

NOVEMBER 28, 2011

Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. .” Nearly a quarter prefer video content to text. And nearly two out of three executives have visited a vendor’s website after viewing an online video elsewhere.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100