SalesIntel

NOVEMBER 17, 2022

Recognizing the health threat raised by classrooms filled with students, schools and educational institutions are investigating how digital education and interactive learning can be extended and made more available in the midst of this global health crisis. That’s more than 40 times the amount they invested in 2010 (Source: Mckinsey ).

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Oktopost

MARCH 2, 2020

If I asked you to think back on your last meaningful purchase, there’s a very high chance that online research was involved in your process. When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. Yes, job seekers, much like buyers, research potential employers online.

Top of Funnel 137

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 137

Convert

JULY 28, 2021

Whenever I have to come up with an optimization strategy for a particular keyword, I always try to imagine what a user is trying to accomplish there. Is it general research or pre-buying research? As Google SERPs are becoming more and more visual and interactive, so should your SEO strategy.

SEO 145

SEO SERP Trends Keywords 145

Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. population between 2000 and 2010, rising from 35.3 million in 2010. According to the U.S.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Online Marketing Institute

NOVEMBER 1, 2010

This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. I will delete spam, off-topic, or inappropriate comments, but all others are welcome.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 22, 2010

That’s because Facebook’s EdgeRank formula ensures that only status updates from companies that consumers routinely interact with show up in their news feed (unless the Facebook member changes their News Feed preferences to “Most Recent&# – anecdotally Facebook acknowledges that fewer than 5% do so).

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Convince & Convert

JULY 20, 2010

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Pre-Strategy, Defining Content Demand So how do you figure out what content consumers want?

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

SpotMe Blog

MAY 11, 2023

They can provide everything from healthcare marketing services to digital media strategies, brand positioning plans to content development projects. For tactics on how to boost and track HCP engagement , read our latest article. This helps ensure that your message reaches the right audience with maximum impact.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Marketing Insider Group

MAY 12, 2010

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Asked about their online marketing performance measurement ability, the plurality of respondents to that survey (44%) were either working on increasing their capabilities or “struggling” to put a value on their interactive spending.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Interactive PR Resources. Interactive PR Insights and Tactics.

PR 100

PR Blogger Outreach Best Practices 100

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

MAY 5, 2010

Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. Fantastic idea and execution.RT @jaybaer: Research + brand community + marketing to women = social media success.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

markempa

JUNE 29, 2007

« Online Lead Generation and Management Strategies that Get Results | Main | Off-Topic: On Selling Ideas in 1776 » Podcast: Interview with MarketingSherpas Anne Holland Would you like some inspiration or some fresh ideas for your marketing and lead generation strategy? Very useful stuff. Teleprospecting works.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

Convince & Convert

JUNE 29, 2010

Before TV we entertained ourselves by interacting, making and doing, whether it was paper airplanes, a game of Yahtzee, or family harmonica night. You're still staring at a screen, but at least you're interacting. Convene, converse and collaborate. Im Jay Baer.

RSS 118

RSS Paid Search Agency PR Advertising Agencies 118

Convince & Convert

SEPTEMBER 20, 2010

But those differences are at the tactics layer, not the strategy layer. Creating and calibrating a social media strategy for any company should follow the same process. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics. Private brand communities vs. Facebook.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

markempa

DECEMBER 10, 2012

Back in 2010, Siemens Industry’s communications team was challenged to do the following: Build brand awareness. The team took these steps to make it happen: Review research. What the interaction would feel like for the end user. Gamification: 6 tactics for B2B marketers. Several government associations.

B2B Thought Leadership 120

B2B Thought Leadership Work Management Brand Identity Branding 120

PureB2B

AUGUST 27, 2017

Storytelling connects people because of the common ground it builds for all of the people that interact with the story. . The modern marketing industry has shifted to appeal to emotions instead of bombarding their audiences with self-promotional tactics. From history to mystery, it’s all part of communicating something important.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. population).

Social Media 159

Social Media Media Stats Statistics 159

Content Marketing Institute

SEPTEMBER 4, 2018

The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. HANDPICKED RELATED CONTENT: A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy.

Examples 111

Examples Content Marketing Paid Search Agency Content 111

Webbiquity

FEBRUARY 1, 2010

So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Social Media Ad Metrics Definitions (PDF) by The Interactive Advertising Bureau (IAB).

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Convince & Convert

AUGUST 18, 2010

Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul? Most orgnisations and agencies are still very tactical across the board. Most orgnisations and agencies are still very tactical across the board. link] jaybaer I agree Danny.

PR 160

PR Social Media Paid Content Media 160

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 The old email marketing strategy of batch and blast or spray and pray is no longer effective. Email strategy: FreightCenter.com teamed up with email service provider Delivra to devise an email marketing strategy. email campaigns per week, up from 15.4

Email Marketing 60

Email Marketing Web 2.0 Planning BtoB 60

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. He is the Founder & President of Tiecas, Inc. –

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

PureB2B

AUGUST 27, 2017

Storytelling connects people because of the common ground it builds for all of the people that interact with the story. The modern marketing industry has shifted to appeal to emotions instead of bombarding their audiences with self-promotional tactics. From history to mystery, it’s all part of communicating something important.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. According to them , “customer engagement is the level of involvement, interaction, intimacy, and influence that an individual has with a brand over time.&#

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. The biggest obstacle is corporate culture. Lastly, the people factor is huge.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter? Good stuff.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Content Standard

MAY 18, 2016

But if you’re going by branded email marketing strategy, consumers have fallen asleep at the wheel: Sure, they might be receiving tons of email content on a daily basis, but they aren’t reading much of it, especially when it comes from businesses. When all those emails look the same, why bother reading them?

Email Marketing 55

Email Marketing Marketing & Strategy Marketing Strategy Mobile Marketing 55

Hubspot

JULY 20, 2015

Since 2010, the Content Marketing Institute (CMI) and MarketingProfs have teamed up to produce annual benchmark reports that reveal the industry-wide pulse on content marketing. If we go back to the first benchmark report from CMI and MarketingProfs in 2010 , we find the exact same results. The secret is in the research.

Top of Funnel 28

Top of Funnel Content Marketing Planning Budget Programs 28

Convince & Convert

APRIL 6, 2010

Social media scientist Dan Zarrella has some excellent research on social content best practices. The Arkayne Blog) Tagged as: content creation , content ladder , social content , social media , social media strategy Did you enjoy this blog post? Don’t make assumptions – test them. What do you think? Worth a try?

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

JULY 6, 2010

There are a few straightforward social media strategies that companies should implement to highlight their commitment to corporate social responsibility (CSR) to help build their social media shield and gain supporters. Don’t be Shy.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Media Curation Webinar Metrics 133

Industrial Marketing Today

MAY 21, 2010

Research keywords and phrases used by your prospects and write blog posts with headlines that use those words and phrases. Use other marketing tactics like article marketing, press releases, forum commenting, social bookmarking and networking to generate high quality traffic to your business blog.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. Rule #3: Create interaction and shareability Nothing happens until your site visitor takes some sort of action.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Webbiquity

JANUARY 2, 2013

While 76% of marketers believe “they know what their consumers want” in terms of social media content and interaction, only 34% have actually asked those buyers. ( e-Strategy Trends ). e-Strategy Trends ). ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). (

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100