Hinge Marketing

APRIL 6, 2015

This profile focuses on Mitch Joel, a Visible Expert for digital marketing. For Huffington Post Quebec, they came up with an interactive, multi-platform publicity campaign driven by reader-generated content. We study them because we want to understand how they attained that status and what we can learn from them. The Visible Expert'

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Advertising Agencies Paid Search Agency 48

illumin

SEPTEMBER 25, 2023

AOL grew exponentially and by 1995 had an estimated 3 million users worldwide (thanks to an aggressive floppy disk campaign spanning years), interacting through email, forums, and chat rooms. This was followed in 2006 with the creation of Twitter and later by the 2010 launch of Instagram.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Ambal's Amusings

JULY 28, 2010

Social media requires constant interaction and almost instantaneous response. We asked Jessie Paul "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Jessie Paul's Marketing Prediction for 2010. Jessie Paul's Marketing Action for 2010.

Campaigns 100

Campaigns Conversion Ning Allocation 100

Hubspot

OCTOBER 10, 2020

It was launched in October of 2010, where its app store. It’s important to note high impressions may indicate that your content has been viewed a lot, but engagement is typically defined as concrete interactions with your posts. Business Profiles to see impressions. Instagram turns 10 in 2020. Engage with similar accounts.

Lead Scoring 101

Lead Scoring Lead Ranking Advertising Agencies Click Rate 101

ClickZ

JULY 16, 2019

We wanted to take a deeper dive into some of the companies profiled in the report, so we reached out to Altimeter’s Principal Analyst, Brian Solis. Says Sciuto, “Millennials and Centennials (people born 1994-2010), expect brands to be relevant across all touchpoints, but are also focused on the community and the planet.

Touchpoints 110

Touchpoints Paid Search Agency Advertising Agencies Lead Ranking 110

Convince & Convert

DECEMBER 29, 2011

This point was driven home in The Social Habit II, a new report from Edison Research and Arbitron that follows up on their landmark study in 2010 (and their 19th study about the Internet overall). 52% of Americans have a profile on Facebook, Linkedin, MySpace or elsewhere. Super Socials Interact with Brands.

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

Convince & Convert

MAY 27, 2011

This point was driven home in The Social Habit II, a new report from Edison Research and Arbitron that follows up on their landmark study in 2010 (and their 19th study about the Internet overall). 52% of Americans have a profile on Facebook, Linkedin, MySpace or elsewhere. Super Socials Interact with Brands.

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

Webbiquity

FEBRUARY 10, 2013

Before the Internet, making a good first impression often meant face-to-face interactions at business meetings, conferences and lunches. Social media can be used effectively, Inc.com adds, by having company employees keep their LinkedIn profiles up-to-date. Guest post by Carrie Bauer.

Privacy Policies 100

Privacy Policies Privacy Protection Business Ideal Customer Profiles 100

Convince & Convert

SEPTEMBER 14, 2010

Foremost, we need a way to convert with whom we interact in social media into real prospects. Be a Hunter, Not a Gatherer Now, more than ever you have to know the psychographic and demographic profile of your potential customers. Ideally, you also want a way to import the tags already available on user profiles.

Social Media 123

Social Media Work Management Marketing Management Media 123

The ROI Guy

SEPTEMBER 29, 2010

In the recent BtoB magazine article, " Tech Media Evolution a Bellwether ", the major technology publishers were examined to understand how quickly the shift to interactive marketing was occurring. The age of Internet fueled buying decisions means that traditional print publications just don't meet buyer or seller needs.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

Marketing Insider Group

DECEMBER 1, 2010

In this post, I will offer a preview of the thoughts I will deliver during the Focus Interactive Summit on Progressive B2B Marketing. We know we just need a few high profile events, a lot of nice court-side tickets to the game and limo rides for the C-Suite. Rose Dec 1 2010 Lots of good points here, Michael. How hard can it be?

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Hubspot

FEBRUARY 23, 2017

One of the first versions of a modern social network, where users could create profiles and interact with one another, is Classmates.com , which launched in 1995 and allowed users to network and share messages and photos with their childhood and college classmates. Ping was launched as an iTunes feature in 2010 and was closed in 2012.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Marketing Insider Group

SEPTEMBER 13, 2011

Only 87% of Billboard’s Top 100 musicians of 2010 are active on Twitter (what’s wrong with the other 13%?). The site has grown almost four-fold since January, 2010 when Twitter counted only 26 Million active users. Anderson Cooper (@ AndersonCooper ) and other newscasters interact with followers in real-time.

Twitter 100

Twitter B2B Thought Leadership Thought Leadership Social Media 100

Customer Experience Matrix

APRIL 4, 2014

It can also accept other market and industry data, as well as a company’s own Web analytics, customer purchases and service interactions. The system maintains profiles on 350 million individuals world-wide, including demographics, cumulative sentiment, language, geography, and social media influence. Interpretation.

Social Media 120

Social Media Enterprise Management Trends Work Management 120

The ROI Guy

SEPTEMBER 17, 2010

Customization of the content can be generated prior to presenting the content, such as using registration profiles to customize the e-mail blast, or in real time, like a dynamic white paper that asks the customer a few questions and then completely tunes the white paper based on profile, stage in buying cycle, opportunity and need.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. RT @tweetmeme [link] [link] Lee Johnson ??? si ya me trae de encargo as como la ves de inocente. Tiene sangre de troll.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

MAY 5, 2010

jaybaer profiles @janenation: an online community w/Purpose and a Plan [link] [link] Stefan Pollack Profile of fellow #Worldcom PR Group partner's @janenation by @jaybaer Online Community With Purpose and a Plan [link] [link] Mixpo RT @jaybaer Is this the future of ad agencies?

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Hubspot

MAY 2, 2019

In 2010, BlackBerry hired actresses to flirt with men at bars and tell the clueless bachelors to put their numbers in BlackBerry phones that the company gave to the actresses. BlackBerry pulled this stunt because they wanted the sight of their phones to trigger the emotions the men felt when they were interacting with the actresses.

Ideal Customer Profiles 73

Ideal Customer Profiles Paid Search Agency Planning Brand Identity 73

markempa

MARCH 6, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Webcast 120

Webcast Lead Generation Ideal Customer Profiles Sales Qualified Leads 120

markempa

MAY 21, 2007

Build an ideal customer profile – Focus your energy on leads that best fit your ideal customer profile. Rigorously qualify - Every sales opportunity to make sure they fit your ideal client/customer profile before you starts to develop a proposal or agree to do work. Be patient and youll build the opportunity profile over time.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

Convince & Convert

JULY 26, 2010

Someone searches for you, they’ll find your Twitter profile or Facebook brand page. He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. This is another example of why you need accounts on these sites. But what do your consumers, journalists or readers do once they get there?

Social Media 115

Social Media SEO Marketing Websites PR 115

markempa

OCTOBER 17, 2006

Lead nurturing Role of the ideal customer profile Read the interview transcript FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Whats your definition of lead generation?

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Generation 120

Webbiquity

MARCH 24, 2010

According to the Small Business Success Index, sponsored by Network Solutions (2010), one in five small businesses are now actively using social media. LinkedIn - For professional networking, setting up a profile in LinkedIn allows you to share your expertise with others in your group. Share this on del.icio.us. Post this on Diigo.

Social Media 100

Social Media Digg Social Marketing Marketing & Strategy 100

markempa

MARCH 30, 2007

The goal is not to try to buy the biggest list possible, but instead build the most relevant list possible based your ideal customer profile. Once the in-house lists are collected and combined, they can be evaluated for compliance with your ideal customer profile (target market). Most of the time, I’ve found the answer is "no.”

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Convince & Convert

JUNE 24, 2010

Unlike Ron Popeil, Chris Brogan is interacting with people. You'd be surprised at how many people will relate to you, and ultimately, click on your profile, your website, and retweet you to their followers. You’re thinking that I’m crazy. But, I’m not. They do that for real, right? Thanks for sharing.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

SEPTEMBER 20, 2010

Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

markempa

AUGUST 7, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

markempa

JUNE 14, 2006

Youll do better by thinking of lead generation as a process of micro-conversions that build an opportunity profile over time, such as requesting an email address, then asking for first and last name, later requesting a phone number, and so on. Ardath Albee over at the Marketing Interactions Blog has some great thoughts on this too.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

MAY 9, 2006

Like the complex sale, lead generation, with its many facets and interactions, can be properly sparked only by the CEO who believes in it and creates culture to support it. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Contently

APRIL 18, 2017

And in 2016, the Interactive Advertising Bureau (IAB) found that digital video ad spend increased by 85 percent over the previous two years. When Moat was founded in 2010, viewability was just starting to become a big issue. Cisco estimates that video “will be 82 percent of all consumer internet traffic by 2020.” Get a clue.

Video Marketing 119

Video Marketing Youtube Ad Exchange Click Fraud 119

markempa

JUNE 13, 2007

When InTouch conducts an ideal customer profile workshop for a client, we help them understand favorable trigger events and related implications. When InTouch conducts an ideal customer profile workshop for a client, we help them understand favorable trigger events and related implications.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

MARCH 8, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Convince & Convert

JUNE 2, 2010

June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs? Are we that much in need of constant interaction with real or not so real friends? Are we that much in need of constant interaction with real or not so real friends?

Social Media 133

Social Media Media Curation Webinar Metrics 133

Online Marketing Institute

NOVEMBER 1, 2010

So I’m recommending that — in 2009 — marketers focus more on using Web sites to cut sales interaction costs. Compared with online interactions, person-to-person sales calls and meetings cost much more to execute. « B2B Marketing POSTs by Laura Ramos Says: February 1, 2010 at 4:18 PM [.]

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Sprout Social

JUNE 30, 2019

Founded in 2010 , Instagram has seen massive success in growing its active user base. A study on social media engagement looked at over three million user interactions with over 2,500 brands on seven social networking sites. There are a variety of factors that go into how users interact with you content on social media.

Facebook 100

Facebook Marketing & Strategy Social Networks Best Practices 100

Content Standard

SEPTEMBER 28, 2016

Facebook was easily capable of mining profile data and targeting cheerleaders for this purpose, which opened the floodgates in the marketing industry for how brands could be using information explicitly provided by users to their advantage. Sponsored Stories. All Things Mobile. Facebook Acquires Instagram.

Facebook 40

Facebook Cost Per Thousand Paid Search Agency Mobile Advertising 40