Remove interactive

Buzz Marketing for Technology

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10 Best Posts of 2010

Buzz Marketing for Technology

This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year.

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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

population between 2000 and 2010, rising from 35.3 million in 2010. According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. million in 2000 to 50.5

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Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. If you blow up the chart you can see that Social Media as a percentage of your overall interactive spend has grown from 13 percent of budget to 14 percent of budget for B2B Technology Marketers.

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The Perfect Storm in Customer Service

Buzz Marketing for Technology

The risk of corporate reputations being ruined by poor customer service interactions has greatly increases as customer have gaining the ability to share their experiences and their opinions with each other via the social web. Related posts: 2010 – Welcome to the Age of Customer Service At the end of the last decade we saw Amazon.

Service 100
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Creating Engagement in B2B Marketing

Buzz Marketing for Technology

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. And 85 percent believe companies should not just present information via social media, but use it to interact and become more engaged with them. A recent Cone Inc.’s

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Why is Google Scared and What it means for B2B Marketing!

Buzz Marketing for Technology

10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Tags: Advertising Content Marketing Interactive Marketing Media Mobile Online Advertising Pay Per Click Search. The 4 P’s to Social Media Marketing Ok ok – based on the great response I got.

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B2B Marketers Fate Rests in the Hands of a Few

Buzz Marketing for Technology

Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Inbound Interaction Management (IIM) It’s no surprise that Direct Marketing response rates have dropped. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend?