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The Unfinished Business of Sales-Marketing Alignment

B2B Marketing Directions

Since launching this blog in 2010, I've written about various aspects of sales-marketing alignment 26 times. Earlier this year, for example, InsideView published The State of Sales & Marketing Alignment in 2018 , which was based on a survey of more than 500 sales and marketing professionals.

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5 Outbound Calling Best Practices

Smashmouth Marketing

Functional Tools - Fill the toolbox with tools, and know how to use them: Jigsaw, NetProspex, InsideView, LinkedIn, Google Alerts and Google Search, LeadLander, others. AA-ISP Meeting Thursday Jan 21, 2010 4:00-6:30 Papa Razzi in Burlington. Don't dial until the list can be worked top-to-bottom in one sweep without a struggle.

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Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20. damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20. jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20.

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Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

#sales20 jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20 damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20 greenleads : "Sales 2.0 combines customer focused processes with Web 2.0

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Social Media In Demand Generation: Cracking The Mystery

Adobe Experience Cloud Blog

The average social media activity of Forbes 100 companies in 2010 showed a consistent weekly effort ( InsideView ). Give us too much information and we might want to turn away. Give us too little and we may lose interest. There is a fine balance between the two. Tweet 25-30 times per week.

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The buzz around account-based marketing at MarTech

chiefmartech

Some intelligence vendors, like ZoomInfo and InsideView , position themselves as prerequisites for account targeting that connect marketing and sales teams. In 2010, predictive came about to tell us which leads to focus on. Target Account Data & Predictive Account Scoring. But now, what do we do with that intel?

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Great content this month via the B2B Marketing Zone. in the 1960s.