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Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

It gives Microsoft access to a rich trove of personal and company information, something it didn’t have before (although Microsoft probably collected more personal and company data than most of us realize). Other vendors like Nimble and HubSpot have done a better job of simplifying access to third party data about an individual or company.

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BtoB 2010 Lead Generation Guide

markempa

BtoB Magazine just published their 2010 Lead Generation Guide. The guide contains information about trends, expert columns, market statistics and vendor lists. BtoB: 2010 Lead Generation Guide. I recommend you check it out.

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2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. Perhaps most important, many potential buyers still don’t understand the value provided by these systems—although vendors are working very hard to educate them. What will 2010 bring?

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The 19 Best iPaaS Vendors for Any Budget

Hubspot

iPaaS -- which stands for Integration Platform as a Service -- helps you connect the tools and systems that power your business in one place, so information can be shared without high-maintenance, one-off integrations or manual data entry. If you've decided you want to invest in iPaaS but aren't sure where to start, you're in the right place.

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ClickPredictions: Deliver Compelling Content to Match Buyer Information Needs

Ambal's Amusings

We asked Rebel Brown "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" "Vendors who understand buyers and communicate relevant value will capture the next wave of spending. " Rebel Brown's Marketing Prediction for 2010. But few vendors really do.

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Social Media Marketing Strategies for 2010

Webbiquity

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010. The lessons? Share this on Mixx. Tweet This! Seed this on Newsvine.

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Why Social Media Matters for B2B Vendors

Webbiquity

There is, so far, no b2b version of Yelp , and its unlikely there will be anytime soon, as many companies worry about the legal liability entailed in either endorsing or disparaging a specific vendor. Bloggers provide much of this information, supplementing the reporting and commentary of trade publications and industry analysts.