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7 Ways to Incorporate Video into Your Marketing Strategy

Zoominfo

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. In today’s post, we work to solve this issue and provide you with six ways to incorporate video into your B2B marketing strategy. Today video remains a hugely successful tactic in the B2B marketing world.

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B2B Business Blogging: Separating the Wheat from the Chaff with Matthew Schwartz

Adobe Experience Cloud Blog

For the next post in our series of B2B marketing thought leader interviews , we interviewed Matthew Schwartz, an independent journalist with more than 20 years’ experience working in the media, who is currently a contributing a writer at Crain’s BtoB and BtoB’s Media Business magazines. The question is not, how do I make money from Twitter?

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The buzz around account-based marketing at MarTech

chiefmartech

An ICP answers the question: what do your best-fit prospects look like, based on your past sales and your most successful customers currently? Some intelligence vendors, like ZoomInfo and InsideView , position themselves as prerequisites for account targeting that connect marketing and sales teams. David Thomas , Sr.

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch. Detailed information is vital for spotting potential customers.

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B2B Category Creators Episode 3 Transcript

Metadata

Have fun, and I’m going to make an effort to speak slow because that is something I am working on. Any questions, comments, anything that you’d like me to do or not do? That’s where I try to help, and it’s worked out pretty well, in a couple of companies like Segments, Drift, or Gorgeous most recently.

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B2B Category Creators Episode 3 Transcript

Metadata

Have fun, and I’m going to make an effort to speak slow because that is something I am working on. Any questions, comments, anything that you’d like me to do or not do? That’s where I try to help, and it’s worked out pretty well, in a couple of companies like Segments, Drift, or Gorgeous most recently.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Best of B2B Marketing. Featured Sources. Like hooking their toilet up to Twitter. doth protest.

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