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ClickInsights: Social Media Marketing in 2010

Ambal's Amusings

How will social media marketing evolve in 2010? We have invited 2 Social Media Icons - Pam Brossman and Chris Garrett - to shed light on the following question: "What do you foresee as the biggest change that will happen in social media marketing in 2010? How should marketers and businesses adapt to this change?"

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7 Ways to Incorporate Video into Your Marketing Strategy

Zoominfo

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. More than a billion hours of video content is watched on Youtube every day ( source ). These types of videos inform prospects about what your company does and tells the story of who you are.

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Video Measurement Is Broken. Here’s How to Fix It

Contently

” Luckily for Holmes, he never worked in marketing. Although he definitely would’ve been a YouTube star.). That inconsistency forces publishers to guess what’s working, what’s not, and what’s just flat-out illogical. In TV, we know how brand advertising works. You see a commercial.

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How to cannibalize your own product well

Kevin Indig

Total apple unit sales and revenue from 2001 to 2010 ( source ) Take the Amazon Kindle, for example. Amazon attempted to cannibalize its core business (books) with the Kindle (ebooks) but couldn't make product pricing work, which resulted in ebooks often being more expensive than print editions.

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How to Explain Content Marketing to Anyone [Fresh Examples]

Content Marketing Institute

The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. But, when CMI launched its e-book that answers common content marketing questions , it learned many readers are just getting started.

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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

population between 2000 and 2010, rising from 35.3 million in 2010. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., What works on the PC may fail on a smartphone. million in 2000 to 50.5

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Email Critique: Adobe Webcast Invite Keeps It Simple

The Point

I’ve praised Adobe’s marketing design before in this space, and the email below is yet another example of how a well-constructed brand standard can work equally well across multiple media. I might add a YouTube-style “play” icon to the slide, and a CTA to the sub-head: “Results from the Adobe 2010 Analytics Benchmark Survey.

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