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Webbiquity

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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase. Get the answers to all of these questions and more here in 21 of the best guides to LinkedIn tactics, tools and techniques of last year.

Linkedin 100
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Why You Still Need Infographics for Your Content Marketing

Webbiquity

The information you deliver at live events is content. But the combination of information (text) overload, shorter attention spans, and greater use of mobile devices has led marketers to turn to visual content to make an impact on their audience. Why Do Infographics Still Work in Content Marketing? Yes, they are.

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How Did We Do??!! How (Not) to Ruin the Customer Experience by Asking for Feedback

Webbiquity

I don’t often go off on rants, but as Shep Hyken recently wrote in Forbes : Today, 89% of companies compete primarily on the basis of customer experience – up from just 36% in 2010. Here is the fourth screen of their online survey (first off, no survey should have four screens of questions): The fifth screen was pretty much the same.

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Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Rob Garner recommends eight tactics for optimizing content marketing results, starting with in-depth keyword and market research and working through strategic planning, metrics and resource allocation.

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Looking Back at 300: Top 10 Posts on the Webbiquity Blog So Far

Webbiquity

This is an update of the looking back at 100 post in July 2010. How to Write an Effective Business Blog (January 8, 2010). 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). The One Effective Use of Facebook for B2B Marketing (March 9, 2010). How you can use it most effectively?

PR 100
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Why Social Media Matters for B2B Vendors

Webbiquity

Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. B2B products and services don’t generally make the same kind of emotional connection with buyers that consumer brands do, and tactics that work for b2c marketers (e.g.

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Best Marketing Strategy Insights of 2009

Webbiquity

What are the leading marketing thought leaders saying about marketing strategies in 2010? Get the answers to these questions and more here in the best blog posts and articles of the past year on marketing strategy. Web Strategy in 2010 by baekdal.com. How effective is demand generation software? Can you fire your sales force?