ViewPoint

MAY 23, 2011

To get some answers to questions like these, Bernice Grossman and I have undertaken a series of research studies on the quality and quantity of data available to B-to-B marketers in various industries. Have a look at the reports here: 2009 and 2010. Please let us know how they are working for you.

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ViewPoint

SEPTEMBER 27, 2012

Click to start video at this point — Asked about what has or hasn’t surprised him in marketing and sales this year, Dave talks about the significant transformations that are occurring in marketing groups ITSMA works with. Participants were asked a variety of questions like these: Have you begun transformation? New marketing channels.

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ViewPoint

SEPTEMBER 20, 2012

They understand about how all the different parts of their organizations work together. Play back to 2011 or 2010, and I think there’s been this ‘we thought things were going to be a little better after we got out of the deepest part of the downturn.’ To me, it’s just that the economic malaise and volatility are a bit surprising.

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