Customer Experience Matrix

JANUARY 7, 2010

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. Perhaps most important, many potential buyers still don’t understand the value provided by these systems—although vendors are working very hard to educate them. What will 2010 bring?

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

APRIL 20, 2010

Marketers should work closely with salespeople to reinforce these trends, which promise to lower the overall cost per sale. The most interesting information was what respondents saw as their largest source of qualified opportunities. One anomaly in this data is sharply increasing reliance on external business information services.

Lead Scoring 120

Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads 120

Customer Experience Matrix

APRIL 5, 2011

I agree that it's radically different: it works without a central marketing database and tracks customer states rather than assigning them to campaigns. Whether it’s radically simpler is another question. This isn’t an inherent feature of state-based systems: other products do work with a database of their own.

Work Management 120

Work Management Campaigns Salesforce.com Marketing Automation Services 120