Eloqua Experience 2010
OCTOBER 20, 2010
It’s the result of 2 years of hard work, and it looks very good. The revamped user interface makes working with Eloqua a lot of fun. Eloqua has more information about this in a blog post. Please let me know if you have any questions, suggestion or remarks: just leave a comment! The big news of this event is the launch of Eloqua 10. They are raving about Eloqua 10.
The State of the Blogosphere 2010
DECEMBER 13, 2010
Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? IT really is poor work. The weapon of choice?
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
Twitter users frequently exchange information about products and services.” 71% of business users now say Twitter is a useful tool, up from 59% a year ago. You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Questions for Analyzing the Tweet Stream by iMedia Connection. Crabs.
Evaluating Marketing Automation - 10 Questions To Ask
Digital Body Language
JULY 20, 2010
As a big believer in the economics of smart buyers , I wanted to share ten question areas that are key to dive into when evaluating a marketing automation investment. These questions will differ based on your business and your team, but the following list of ten questions will hopefully get you started. Are we going to ask prospects for every piece of information we need?
17 Questions On How To Build A Content Marketing Strategy [Q&A]
B2B Marketing Insider
JANUARY 28, 2015
After the webinar, we received dozens of questions. We condensed them into these 17 questions on how to build an effective content marketing strategy and worked across our team to come up with our best answers based on our experience with over 200 brands from around the world. Every email that you send, or that someone in your organization sends, is an answer to a question.
Best Email Marketing Tips, Tactics and Metrics of 2010
FEBRUARY 21, 2011
How can you use email marketing most effectively and avoid overloading your recipients with information? Find the answers to those questions and others here in more than two dozen of the best email marketing guides of the past year. items that should be in your 2010 email budget by BtoB Magazine. How can marketers craft email subject lines that work? Karen J. Digg this!
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. And much more.
78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
AUGUST 16, 2010
Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content, Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. Among these nuggets of fold wisdom: “Be a friend to get a friend, “Plan yer work and work yer plan and “It is just darn right rude to auto DM when Tweeters follow ya’!. 10 Free Social Media Tools Every PR Pro Should Master In 2010 by the COMMS corner. s, 50?s,
Four Reasons for an Information Concierge
Digital Body Language
JANUARY 27, 2010
call it the “Information Concierge” , but I suspect a similar role is called many things in many different organizations. This role bridges the gap between potential buyers and the information we have that is of value to them. This, in essence, is the role of a concierge – helping to connect those seeking information with the information itself. So why not search?
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz.
Marketing Automation Trends for 2010
JANUARY 12, 2010
In this post I want to focus on the trends in Marketing Automation for 2010. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Manticore Technology wishes you a full-funnel in 2010. Marketers over 2010 will get much savvier about doing this, however.
Finding The Time To Tweet or Blog?
B2B Marketing Insider
DECEMBER 9, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? And so I get this question all the time. Keep up the good work! check my Twitter lists.
Where Does Information Disclosure Start and End in Social Media?
JANUARY 15, 2013
The question now that federal securities regulators in the U.S. If social media channels such as Facebook currently don’t make the grade, what exactly constitutes the accepted communications tools for delivering financial information to the public? Technically, Reg FD had nothing do with fair and equitable information disclosure. TOPIC: Information Disclosure, Social Media.
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. And that leads to questions, like: What are the best ways to attract more (relevant) followers? What types of information are worth sharing, beyond blog posts? How can I get more retweets? Still, lots of good advice.
Best LinkedIn Guides, Tips and Tactics of 2010
FEBRUARY 16, 2011
And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase. What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions?
Ten reasons to blog – even if nobody reads it
grow - Practical Marketing Solutions
NOVEMBER 7, 2010
In less than an hour after the earthquake hit Haiti, The Red Cross blog had news of their activities and information on how to donate. . Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all.
Measuring the Value of Digital Marketing [#B2Bchat Recap]
MAY 3, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Measuring the Value of Digital Marketing [#B2Bchat Recap] May 3rd, 2010 | By Andrew Spoeth How do B2B marketers tackle the question of marketing campaign value ? Or Does It? 5.
Primer: Understanding Word-of-Mouth Marketing in the Social Media Age
Social Marketing Forum
NOVEMBER 26, 2010
This brief offers an introduction to word-of-mouth, analyzes what it is, how it works, why it works, how it is linked with social media and what are the main benefits to get started with the most effective form of marketing a customer-centric and participative business has: word-of-mouth marketing. This also applies to pre-purchase advice and brand information. Think about it.
How to Produce and Promote Webinars Successfully [#B2Bchat Recap]
JUNE 22, 2010
We put this question to our #B2Bchat audience in our latest session. Have designated Twitterer, and expert to answer questions. if at the beginning Saying “on this slide Not following up with attendees Not inviting people to submit questions in advance Not leaving enough time for Q&A. Technology Naughty Vs. Nice In 2010 2. Offer a short video preview.
B2B Social Media Marketing -- Does It Work?
DECEMBER 23, 2010
Are you a Search Engine Watch Member? | Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Real-Time Activity Stream B2B Social Media Marketing -- Does It Work? Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run.
B2B social media case studies - 3 you can learn from and why they work
NOVEMBER 8, 2010
Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. What don’t we see a lot of? Cheers!
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. stage, many new questions arise. Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Adoption soared. 85% of Inc.
36 (of the) Best Facebook Guides, Stats and Rants of 2010
JANUARY 10, 2011
It started 2010 with roughly 350 million users and is now on its way to 600 million. How can you stand out from the crowd, grow your fan base, get “likers to come back to your page, engage your audience, target your prospects, conduct research, and basically prove to the CFO that all of this work isn’t just a colossal waste of time? Facebook Marketing Tips and Guides.
Content Sharing: the What and Why
Social Marketing Forum
NOVEMBER 22, 2010
It’s a simple question but when looking at it, you’ll quickly discover it is all but easy, depends on many factors and requires a good deal of psychological insights. It has a lot to do with the increasing attention for the informative needs of the customer in a two-way world where he/she searches the content that he/she needs at that time. From the business perspective, promotions and information score well. An interesting puzzle for a matrix that answers the question why and when which people share what type of content over what channels. Thus context.
How Content Travels and Works in Social: Stories and People
Social Marketing Forum
NOVEMBER 28, 2010
Certainly in this era where people actively seek information that is pertinent for their needs, questions or buying journey, personalized and valuable content is crucial. But if we want content to work, it has to be customer-centric. The presentation, that’s rather graphical, rightfully claims that “Where” is the wrong question to start a content strategy with.
11 Myths of Social Media Marketing
MAY 24, 2010
This person is answering questions about your products and/or services, responding to or redirecting complaints, sharing interesting content, providing more information…you’ll probably want to be a bit careful about who gets this responsibility. -> 2. This confusion is partly due to some still-common misconceptions about social media marketing. Argh, no! Um, no.
Top 56 B2B Marketing Posts for September 2010
B2B Marketing Zone Posts
OCTOBER 5, 2010
Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. It’s a fantastic question. Like what?
78 Questions to Ask Before Launching a Blog
Savvy B2B Marketing
JANUARY 21, 2010
To help you get your head on straight (I hope it won't make your head spin too much), here is a list of ## questions you should ask yourself (or the Powers that Be) before you launch. Some are foundational questions that will drive every other decision you make, while others are tiny details that are part of producing and managing a polished blog. What questions have I left out
33 (of the) Best Marketing Strategy Guides and Insights of 2010
FEBRUARY 14, 2011
Sometimes it’s essential to step back from everyday marketing tactics to ask the bigger questions: not just “ how do we get more people to `like’ us on Facebook? or “what apps should we be adding to our Facebook page? but: why do we even have a corporate Facebook page? Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. C. You decide.
How Do You Define a Quality Sales Opportunity?
Sales Prospecting Perspectives
MARCH 23, 2010
During my years as an Inside Sales rep, I've always appreciated working with the young hungry territory reps willing to talk to anyone "with a pulse". While I could appreciate that work ethic and the tenacity that hungrier reps displayed, I usually found that passing over anything lukewarm usually resulted in a lead that didn't go anywhere.and generally I was cold calling back into that company months later. On the other side of the coin, I struggled when passing leads to the veteran sales folks who wanted every opportunity completely teed up. Current technology/service in use.
Improve Service with a Customer Touch Point Map
B2B Marketing Traction
NOVEMBER 12, 2010
Open up and ask the question, “How can we do it better?” They will like you more for the effort and you will get information you may not have known before. Recently I worked on a customer touch point map for a department at an educational institution that was founded in 1891. Tweet. It happens all the time. “What’s that?” ” So, be brave.
How to Calculate Social Marketing ROI
JUNE 24, 2010
They do assume that a company has a rich set of historical data to work with, which is often not the case. Most of these early adopters work for companies with adaptive, change-oriented management. ROI is typically the number one or two most cited concern we hear from the people who work for these companies. The best way to select relevant metrics is to work backwards.
E-Quip Blog: Proposal Planning Questions
MARCH 18, 2011
Proposal Planning Questions. Ive yet to see an RFP that provided the most important information I needed to write a winning proposal. Organize your proposal precisely as the RFP specifies, provide all the requested information, and make it easy for the client to evaluate your proposal based on the published selection criteria. How will you execute the work? Why not?
The 39 Social Media Tools I’ll Use Today
OCTOBER 31, 2010
Facebook I don’t use a lot of apps for Facebook, preferring to play it pretty close to the vest there – for now. (I’m working on a Fan Page that will be launching next month). This is one of the plug-ins that doesn’t sync well with Disqus, so it’s not working as well as it used to, pre-Disqus. Honestly Jay, keep up the good work! Smart. Nifty.
Top 25 Articles and 8 Topics in B2B Marketing for March 2010
B2B Marketing Zone Posts
APRIL 5, 2010
March 2010. Great stuff in the world of B2B Marketing for March 2010. Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. Hot Topics.
Best Content Marketing Guides, Tips and Tactics of 2010
FEBRUARY 2, 2011
Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Stephanie Tilton says a company has developed enough content “when it has created content that answers prospects’ questions at each stage of the buying cycle, then outlines a process for determining exactly what that means in any given organization.
B2B Marketing Metrics That Matter [#B2Bchat Recap] | B2Bbloggers.
AUGUST 27, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat Recap] August 27th, 2010 | By Andrew Spoeth Measurement is close to the heart of many marketers, and B2B marketing is no exception.
The New B2B Buyer Dialog: A Conversation with Kathleen Schaub
DECEMBER 17, 2010
She has a lot to say about how B2B companies need to adapt better to the reality of how their customers buy products and services. (HS) What’s different about the B2B selling process compared to say, 5 or 10 years ago? (KS) Before the Internet, the B2B buyer making a complex decision had relatively few sources of information. Discuss it at every meeting and let it inform your decisions.
Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.
JULY 7, 2010
So in this post I decided to answer the questions that are most likely top of mind for you when it comes to buyer personas. Creating a piece of content to address both of their needs may work in some cases, but to truly connect, build trust, and influence that person, you need to be able to address their specific needs individually. Technology Naughty Vs. Nice In 2010 2. Right?
Top 20 Most Useful LinkedIn Blog Posts of 2010
DECEMBER 21, 2010
Although Facebook and Twitter always steal the social media spotlight, 2010 should be remembered as the year where LinkedIn accelerated development and released a plethora of new applications, features, and functionality to their platform for professionals. My 5 most popular how to blog posts of 2010: 10 Things You Must Do for Linked In Profile Completeness . GENERAL HOW TO TIPS.
B2B Smarketing: The 5 Steps To Make Sales and Marketing Work Together
The Forward Observer
APRIL 1, 2014
Here’s why: In a 2010 study by the Aberdeen Group , companies with strong sales and marketing alignment achieved 20% annual revenue growth. For marketing to do this, some math will be required, working backwards from sales: What is your company or division''s revenue goal ? With these questions answered, marketing is already much closer to having a goal that is tied to sales.
12 Social Media Tools for B2B Pre-Event Marketing
DECEMBER 1, 2010
LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), so your event may show up in their recommendations. It’s a year old but the information is still useful. Write posts about the conference and answer frequently asked questions. Adam Q. Jeffrey L.
6 Tips for Understanding the B2B Business Decision-Making Process.
APRIL 28, 2010
Therefore, many of the rhetorical tactics and psychological triggers used in consumer marketing also work for B2B marketing, engaging the people who visit our websites, read our content, and use our products in their professional roles. At work here is both the rational and the emotional brain. It helps organize information and sets expectations with the reader. Why buy?