Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Prior to this year, my perception of Twitter was that of a useless text-messaging medium designed to send friends obscure personal information. But I opened with a question. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

KoMarketing Associates

APRIL 2, 2019

Which is why so many B2B companies are turning to thought leadership to build brand awareness, enhance decision makers’ trust, open the conversation, and help close business, according to research by Edelman and LinkedIn. It kickstarts the momentum for brand awareness and credibility while strengthening lead generation efforts.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. 43% of that demographic researches services or products for their business through online videos ( source ). These types of videos inform prospects about what your company does and tells the story of who you are.

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Webbiquity

NOVEMBER 6, 2018

The first research studies were released showing that online reviews could affect sales. I don’t often go off on rants, but as Shep Hyken recently wrote in Forbes : Today, 89% of companies compete primarily on the basis of customer experience – up from just 36% in 2010. Drop those questions. Who does it right?

Enterprise Management 178

Enterprise Management Work Management Marketing Management Customer Surveys 178

Scoop.it

MARCH 21, 2023

Were they looking for general information on the topic, comparison to navigate them and help them choose, or a place to purchase a particular item? Comprehensiveness This factor is also critical: Craft 10x content that solves problems; make it the only source a user will need to get answers to all questions they might have on the topic.

SERP 80

SERP Long Tail Marketing Dwell Content 80

seo.co

FEBRUARY 3, 2022

The marketing term “gamification” was coined in 2002 by Nick Pelling, but didn’t become popular until 2010. Research by M2 Research shows that the gamification application, tools, and services market is projected to hit $5.5 This data can supply powerful customer information. How Gamification Works.

Dwell 98

Dwell Marketing Websites SEO Ad Frequency 98

Contently

JUNE 18, 2018

This chart was made way back in 2010 by Sell! If you work in B2B, this should makes your job easy. Your job is to answer those questions honestly (which means you can’t just cram your product down their throats). Provide lessons and publish research that’ll teach them something new.

Marketing & Strategy 152

Marketing & Strategy Paid Search Agency Content Advertising Agencies 152

Sprout Social

JULY 28, 2021

Like any structure, your brand “home” needs a strong foundation to build upon—one clear, easily understood phrase that anyone in your company can use to make sure the decisions they make or the work they execute is “on brand.” When we launched in 2010, our audience of decision makers were primarily mid-career social media professionals.

Brand Identity 124

Brand Identity Branding Ad Building Work Management 124

Webbiquity

FEBRUARY 2, 2011

Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Jeff Bullas shares several interesting content marketing stats from recent research, such as: content now accounts for 33% of marketing budgets on average, up from 11% just a couple of years ago. by Savvy B2B Marketing.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

OCTOBER 5, 2012

This is an update of the looking back at 100 post in July 2010. How to Write an Effective Business Blog (January 8, 2010). 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). The One Effective Use of Facebook for B2B Marketing (March 9, 2010). How you can use it most effectively?

PR 100

PR Stats Social Media Twitter 100

Rev

FEBRUARY 8, 2019

Now’s the time to be asking questions about the possibilities of AI, which has enormous potential for B2B marketing, facilitating data driven matching of businesses and sales prospects. SiriusDecisions released a marketing automation for B2B study predicting a rise from 8-12 percent in 2010 to a majority in the very near future.

Marketing AI 114

Marketing AI B2B Marketing Work Management Marketing Management 114

Salesforce Marketing Cloud

JANUARY 2, 2024

From there, break up into teams, and have each team research the best AI tools to improve efficiencies for those processes. You can then coach your reps to replicate what works and address what doesn’t. Trend 2: Prioritizing human connection I’ve heard sellers and sales leaders call 2010-2022 the golden age of sales.

Trends 69

Trends Top of Funnel Cold Calling Trust Marketing 69

seo.co

JANUARY 14, 2021

You’ll need to know how the Google search engine algorithm works. In terms of volume, you’ll have to absorb the equivalent of several books’ worth of information. Changing information. Changing information. This information doesn’t remain stagnant, either. SEO in 2000 was radically different than SEO in 2010.

SEO 71

SEO Lead Ranking Lead Scoring Opinions 71

Salesforce Marketing Cloud

JANUARY 2, 2024

From there, break up into teams, and have each team research the best AI tools to improve efficiencies for those processes. You can then coach your reps to replicate what works and address what doesn’t. Trend 2: Prioritizing human connection I’ve heard sellers and sales leaders call 2010-2022 the golden age of sales.

Trends 64

Trends Top of Funnel Cold Calling Trust Marketing 64

Convince & Convert

NOVEMBER 16, 2013

I got this question twice in the past 48 hours, at two separate events) Here’s what I tell them, and now you: There are 5 reasons to give away the recipe to your secret sauce. Your Prospective Customers Want Self-Serve Information. Give away information snacks to sell knowledge meals. And they DO say this. All the time.

Transparency 155

Transparency Consulting Paid Search Agency Marketing Prospects 155

nDash

MARCH 29, 2022

We’re excited that Nicole Bump of Bump Inbound joined us for the second in a new series of Dumb Questions for Brilliant Marketers. It’s helped to reinvigorate me a bit, pull more enjoyment back into my work, and inspire a lot of new ideas for where my own business can go this year. For 2022, we’re bringing it back! Almost famous.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Planning Webinar Metrics 98

Convert

JULY 28, 2021

They have learned to give quick answers and provide follow-up questions. Is it finding more information or finding more information before making a purchase? Is it general research or pre-buying research? Give them information, offer to compare features, invite them to contact for help, etc.

SEO 145

SEO SERP Trends Keywords 145

BuzzSumo

APRIL 1, 2019

Population Division, this map shows the estimated net migration (inflows minus outflows) by origin and destination country between 2010 and 2015. This means everyone from Fortune 500 companies to the most bootstrapped of startups can put this important form of content to work. Do your research first and you’ll know for sure.

Interactive Marketing 107

Interactive Marketing Content Marketing Planning Budget Programs 107

Hinge Marketing

JANUARY 29, 2020

But that’s not a sustainable growth strategy in today’s marketplace…and the research backs that up. For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. This article aims to answer these questions and more.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Buzz Marketing for Technology

OCTOBER 25, 2013

population between 2000 and 2010, rising from 35.3 million in 2010. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., What works on the PC may fail on a smartphone. million in 2000 to 50.5

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Brightedge

MAY 16, 2021

You may be surprised by the findings in BrightEdge Research's latest channel share report. Stone delivers the goods with a 15-chapter playbook that includes the frameworks, question lists, and templates that make you want to put the book down and try the tactics recommended.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Hubspot

JUNE 22, 2018

Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. If any vendor is serious about working with you, they’ll want this information before moving forward. is a web design firm created by Caroline Forsey in 2010.

Sample 97

Sample RFP Work Management Template 97

Content Marketing Institute

SEPTEMBER 4, 2018

The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. But, when CMI launched its e-book that answers common content marketing questions , it learned many readers are just getting started.

Examples 111

Examples Content Marketing Paid Search Agency Content 111

KoMarketing Associates

MAY 31, 2012

Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. Analyze and monitor [competitors’] social media,” writes Brian Carroll, Executive Director of Applied Research, MECLABS. Learn from their mistakes and successes. What kind of social media channels—i.e.,

Social Media 120

Social Media Media Work Management Marketing Management 120

Hubspot

JUNE 4, 2014

Finally, remember the infamous Gap Logo redesign of 2010? Each of these product marketing attempts failed for different reasons, but it''s pretty safe to say that all of them could have benefited from better market research before getting rolled out to the public. It''s understandable. 1) Interview Prospects and Customers.

Budget Programs 28

Budget Programs Research Work Management Marketing Management 28

Convince & Convert

JULY 20, 2010

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Marketing Insider Group

MAY 12, 2010

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Asked about their online marketing performance measurement ability, the plurality of respondents to that survey (44%) were either working on increasing their capabilities or “struggling” to put a value on their interactive spending.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Hubspot

OCTOBER 25, 2018

Welcome to The Science Behind Success -- a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we're showing you how psychology can help you overcome workplace obstacles and excel in your career.

Paper 67

Paper Studies Validation Research 67

Content Marketing Institute

OCTOBER 29, 2017

It wasn’t just that we weren’t making money, but we were losing enough money that I started to question whether our family would have enough to pay certain bills. She worked at a fairly large B2B company. Joe, is there any benchmark research on how marketers are using and succeeding with content marketing? A few days went by.

Content Marketing 111

Content Marketing Planning Paid Search Agency Content 111

The Effective Marketer

JULY 12, 2009

This is often the most important piece of information of the whole presentation. Some charts are clear and have all the information necessary, while others only glimpse into a certain question or answer. You may have to add supporting information either before or after the chart. Was the last trade show really effective?

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

APRIL 29, 2009

Marketing presentations and educational sessions : usually involving a moderator and a speaker, sharing PowerPoint slides and often making use of polling questions and maybe annotations to engage the audience. These are only some of the questions that you should ask yourself as you are setting up your company’s webinar program.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. JaneNation will package its findings through newsletters, seminars, and other research programs, and also connects brands with female consumers (for a fee, natch).

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

KoMarketing Associates

JULY 27, 2016

According to the data from CNNIC (Chinese Internet Network Information Center), as of December 2015, there were 566 million people using search engines, which accounts for the majority of Chinese Internet users (82.3 Google left Mainland China in 2010 due to censorship. A Great User Base and a Broad Business Adoption. Unique Features.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

Convince & Convert

JUNE 2, 2010

June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs? We sure as hell don’t lack for information at this point. The killer app isn’t information, it’s curation. Social curation at work. 500+ TV channels.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

ViewPoint

MAY 23, 2011

To get some answers to questions like these, Bernice Grossman and I have undertaken a series of research studies on the quality and quantity of data available to B-to-B marketers in various industries. Have a look at the reports here: 2009 and 2010. Please let us know how they are working for you.

Resources 120

Resources B to B Work Management Marketing Management 120

Webbiquity

MARCH 28, 2011

Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. B2B products and services don’t generally make the same kind of emotional connection with buyers that consumer brands do, and tactics that work for b2c marketers (e.g.

Social Media 100

Social Media Vendors Media B2B 100