article thumbnail

Beyond Buyer Profiling To Buyer Personification

Tony Zambito

These combined perspective resulted in an emphasis on profiling the individual buyer. Along with sales, they began to cut and dice segmentation efforts and perform profiling of buyers. When the Internet came along, we began to see a seismic shift in how buyers gathered information and made decisions. Or, did it?

article thumbnail

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase. How can you optimize your profile to be “findable&# for the right phrases within LinkedIn? How to Optimize Your LinkedIn Profile.

Linkedin 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing on Threads: What you need to know

Martech

To give some context into how significant this number is, when Instagram launched back in 2010 as an independent platform, it took a week to just reach 100,000. Threads will collect a vast amount of information about its users, in the same way Meta’s other platforms Facebook and Instagram do. How will Threads track its users?

article thumbnail

How (and why) to post to Instagram from PC or Mac

Sprout Social

When Instagram launched in 2010, users could only share square images from their mobile devices. Should you forget to toggle between accounts, you might end up posting to the wrong profile. Using Sprout Social, you can post photos, videos, carousels and Stories to your Instagram Business Profile. Let’s start with Sprout Social.

article thumbnail

Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore. Its algorithms and search engine rankings are increasingly adept at rewarding content that is quality, informative and original.

article thumbnail

7 Steps to Jump-Start Your B2B Instagram Presence

Oktopost

While Instagram has been around since 2010, it’s only recently evolved as a platform to fuel engagement through building rapport and reach future audiences who will one day become B2B decision-makers. Whether you already have an account or just getting started, defining your ideal audience profile is a good place to start.

B2B 124
article thumbnail

How contact tracking tech can reconnect brands with former customers

Martech

In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. They didn’t have to learn anything new because the information was in Salesforce, a tool they were already using.”.