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Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

Figure 1 : Various loyalty-related job titles have risen steadily at companies since 2010. Air carriers knew in exchange for flight perks, they could obtain valuable information about passengers. Air carriers knew in exchange for flight perks, they could obtain valuable information about passengers. Source: ZoomInfo.

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Blades Systems Insight 2010 Presentation

The ROI Guy

Had the pleasure to be one of the featured presenter at the Blades Systems Insight 2010 conference, discussing the ROI / TCO advantages of blade servers and how to quantify the value. Discussed how innovations will likely shift lower in 2010. Ongoing costs are 3:1 vs. purchase price.

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Presenting Effective Charts « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Sounds simple but often times I see charts presented just because they ‘look nice’ or because they show data. Stop doing charts in Excel.

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Social Media Marketing Strategies for 2010

Webbiquity

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010. The lessons? Share this on Mixx. Tweet This! Seed this on Newsvine.

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tools of the trade: webinars and online presentations

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so. United States License.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Convert PowerPoint presentations to Flash, or into YouTube videos? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. A handy way to supplement your email contact list with information about those prospects from the most popular social networks. Create video emails? Wondershare.

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Eloqua Experience 2010

LeadSloth

During their presentation they set up a simple webinar campaign on the fly. Eloqua has more information about this in a blog post. Also, I was impressed with the large number of presentations by clients. Here is a preview: Eloqua 10 Campaign Builder (click to enlarge). They are raving about Eloqua 10. That was very intuitive.

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