Online Marketing Institute

NOVEMBER 1, 2010

In fact, most digital media fair equally, and unremarkably, poorly on the list of "what works?" Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. But remember, these statistics are about popular use, not about what works and what doesn't.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Hubspot

JANUARY 11, 2018

After Sean Ellis coined the phrase in 2010, growth hacking caught on quickly. Our PR mentions dried up, and as they did, our revenue took a hit. After working so hard to become the premier growth agency on the market, we knew it would take a deliberate effort to distance ourselves from the term. Aim to Inform, Not to Impress.

Paid Search Agency 152

Paid Search Agency Advertising Agencies Companies Startups 152

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

MAY 25, 2010

I was there speaking at the Counselor’s Academy PRSA annual conference. That requires a consistency of attention that differs from most traditional agency staffing patterns. 17 Services. Thanks for bringing it to CA conference! link] Jose Huitron Jay, thanks for sharing these outstanding keys.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. trying to get at information, oops scratch that b. then getting the information out.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. This provides the information needed to craft the message (ex. Thanks again for the great information. Perfect timing!

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

FEBRUARY 10, 2010

In addition to improving the richness of the data, the next thing we're spending a good deal of time and resources on is answering the 'then what' question that arises after you import a bunch of email addresses. Ethan [link] udeme RE: The 'then what' question. I'll email you some thots soon.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

JULY 21, 2010

Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? If your team uses social media at work, particularly for clients, you’ve got to have a policy. I found myself facing a room full of blank stares. Generally not.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? After all, why would they even be coming to your Web site unless they had questions about your product or service? Here’s how it works: 1. You can use a few methods to determine which questions to answer.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. link] [link] Eileen Buleza Interesting approach one PR agency is taking to build online communities and connecting consumers with brands.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Buffer

NOVEMBER 29, 2018

Mike has been working with brands on their content and marketing efforts on Twitter for over six years, and he recently jumped on a call with me to explain the power of purpose-driven marketing — the topic of his talk at this year’s Social Fresh conference. . This is exactly why Opt Outside has worked for REI.

Brand Identity 98

Brand Identity Branding Opt-out Opt-in 98

Convince & Convert

FEBRUARY 15, 2010

I was asked this question yesterday, email vs twitter and why? It always puts a big smile on my face to see posts like these that talk about how email and social media work together. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. That's what I mean when I say uni-directional social media.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JUNE 24, 2010

The Voice of the People Sure, infomercials include a lot of patter from the host (and his trusty sidekick, the otherwise-out-of-work-former-TV-hostess). At the end of the video, you’ll see my question as to whether the king of the infomercial and the king of social media are really the same guy? But, I’m not.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

JUNE 2, 2010

June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs? We sure as hell don’t lack for information at this point. The killer app isn’t information, it’s curation. Social curation at work. 500+ TV channels.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

SEPTEMBER 20, 2010

You will see in 2010 that most companies will, hopefully, leave behind both notions (media is important, and B2C and B2C are different) due to results that we will start seeing in the market. Things I Don’t Want to Hear Anymore in 2010 =-. Things I Don’t Want to Hear Anymore in 2010 =-. Nicely said, Esteban.-=

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MARCH 10, 2010

In re-reading each of these interviews multiple times to create this compilation, the information and insights conveyed in a short format are exceptional. I’m looking forward to an all-new group of Twitter 20 interviews in the coming months, and hope you’ll be right there with me – tuning in, asking questions, and telling your friends.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

APRIL 28, 2010

It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. After college, I worked in customer relations for a large electronics' company. We have also found asking appropriate questions and product usage details help identify these folks.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JULY 28, 2010

You just have to put on your customer glasses for a while and think through all the questions, confusions, and frustrations they may have at each stage. is a critical question on par with “does this room have bed bugs?&# Have them document EVERY question they receive. You can be helpful, too. Ask your customers directly.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

The Effective Marketer

JUNE 13, 2009

As an attendee the question is whether the content will be good. As a marketer (HubSpot in this case) the question is whether sales will follow. His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times. David Meerman Scott is a master at this.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? Thus, one of the first questions I recommend you ask about your social program is whether it’s true mission is to gain customers, or retain the ones you have. An interesting little related aside.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

JULY 15, 2010

I work with clients to create communication plans and digital strategies that usually include some form of social media. If someone asks a question in a social space, make sure you have an expert on hand that can answer the question if it gets too technical for the day-to-day social listener.

Social Media 140

Social Media Paid Content Media Act-On 140

Convince & Convert

APRIL 6, 2010

A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. By understanding how your various social outposts can work together at the content level, you can develop meaningful efficiencies. I will certianly put to good use these nuggets of information. Worth a try?

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I asked the CEOs about how this is working in practice.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

APRIL 20, 2010

link] Eric_Hoffman I'm game, even if my game is a bit weak…in the month of March, for my personal blog, I saw a whopping 29 different search terms used to get to my content and for the work blog that I help to maintain we saw 190 different search terms used to get to that content. marierowley thank you for your great information.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

SEPTEMBER 21, 2010

Thanks for providing information that is not just general chat on the subject.-= Thanks for providing information that is not just general chat on the subject.-= Thanks for sharing the very useful information with the rest of us. Thanks for sharing the very useful information with the rest of us. Sessions start October 5.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

APRIL 13, 2010

The larger screen size is great for an information-based app like this one). Today's Topic: Advice (via/ @jaybaer [link] #assnchat [link] Paige Holden Great question. My first PR job was in consumer product goods and one of our clients was a bagel brand. Would this have worked better for the parenting/kid beat?

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Social Media results can’t be measured False.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

APRIL 15, 2010

It’s an information annuity that can’t be replicated elsewhere. Your potential customers have questions about your company, your products, your services, your competitors. Your potential customers have questions about your company, your products, your services, your competitors.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

SEPTEMBER 20, 2010

My clients are not small businesses so I can't speak to engagement there although I can see it as effective, but from the celebrity side and the consumer brand side, sometimes no to little engagement can work. It works for those kinds of accounts because the content or offering is SOOOO valuable that the engagement would only dilute it.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. You MUST ask and answer this question, and develop appropriate calls to action accordingly. They arrive on your blog because they have a question in mind, and are hoping that you can answer it. At first, you knew everyone at the party. That would be a fun discussion, right?

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 14, 2010

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. The Key to Social Media Success is Just 2 Letters – [link] (via @jaybaer) reminds meof The Ultimate Question!

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Webbiquity

APRIL 26, 2010

What are the leading marketing thought leaders saying about marketing strategies in 2010? Get the answers to these questions and more here in the best blog posts and articles of the past year on marketing strategy. Web Strategy in 2010 by baekdal.com. How effective is demand generation software? Can you fire your sales force?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

ClearVoice

JULY 27, 2023

But it does have fewer calories — and that’s what primarily concerned the target audience and made the slogan work so well. At ClearVoice, we know you want to find work that’s worth your while. It might evoke values, it might be a “battle cry,” and it might just ask a question. Does the beer really taste that great?

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Convince & Convert

MAY 26, 2010

There is a lot of information out there and small businesses owners do not always have the time and in some cases the resources to hire an agency or consultant so they rely upon what people are saying and follow that. link] Thos003 … Are you sure you can say the over capacity whale works??? J/K Love twitter.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

markempa

JULY 9, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Often when prospects have an identified need, they can spend months researching and seeking information on solutions that may satisfy that need.

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120