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The Content Marketing Sweet Spot

Content Marketing for BI

From the 2010 Content Marketing Spending Research by Junta42. newsletters – Publish monthly and include product and company news, customer success stories, technical “how-to’s”, and business ideas. White Papers – Don’t fall for the short attention span, 2-pager. I just finished reading this year’s latest marketing survey results over at the Junta42 site. More inquiries?

Spot 17

How to enhance information absorption for your white paper?

Connect the Docs

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Visual connection seems to engage viewers better and also enhance information absorption. We asked our panel of white paper experts "In what scenarios should video white papers be used?

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

The company began with research to find out where customers were receiving their information, their participation in the social web, information needs and the current “state of the conversation&# for the ShipServ brand. Generated over 1,000 downloads of a white paper. BACKGROUND. Limited marketing budget and employee resources. OBJECTIVES OF THE MARKETING PROGRAM.

How to write lead generating white papers?

Connect the Docs

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. This principle of engagement also corresponds well to white papers. Books.

FAQ 2

Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

newsletters, blogs and white papers are among the most popular types of content. While social media, mobile and online video are increasing in importance, traditional email newsletters remain among the most popular delivery vehicles. 7 “Rs&# for B2B Marketing Content Planning by Customer Think. How many times have you heard the expression “content is king?&#

Killer Questions to Ask Before Starting a White Paper Project

Connect the Docs

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Well, like Stephen Covey said, "You begin with the end in mind" We asked our panel of white paper experts "W hat are the 3 key questions you ask before starting a white paper project? White Papers.

SME 2

ClickInsights: What is the ideal length of a white paper?

Connect the Docs

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?" Provoke?

FAQ 2

The White Paper Question: To Gate or Not To Gate?

Connect the Docs

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? He is also the author of the White Paper Pundit blog. Generating More Leads with Video White Papers. White Paper FAQs.

FAQ 2

12 Ways to Promote Your eBook or White Paper

Savvy B2B Marketing

To help, here are 12 ideas on how you can promote your white paper and eBook (I refer to eBooks below, but these ideas apply to white papers as well). Company website Consider all of the places on your website where it could make sense to include a link to your eBook, such as: Putting an icon or banner on the home page referencing the white paper.

How to Calculate Social Marketing ROI

Paul Gillin

Good ROI analysis almost always requires accurate historical information, which few companies have, in our experience. simple example of how you might use this information is to measure traffic to a landing page and analyze the number of visitors who fill out a registration form according to the referring source. First, we’ll compare the ROI of webcasts to white papers.

ROI 71

15 things marketers should stop doing and thinking in 2011

Chris Koch

All year, marketers have been telling me that they are having a harder and harder time getting noticed in traditional channels like white papers, email newsletters, and events. Creating a temporary virtual community in the run up to an event to inform and liven up in-person meetings at the event. Here’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work. Companies have a long and pointless history of resisting new forms of communication. Dude, this stuff isn’t heroin, okay?

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.” I’m not disputing that nor am I making a new revelation.

6 Tips for Understanding the B2B Business Decision-Making Process.

B2Bbloggers

good way to build trust and credibility while at the same time dropping a few statistics and testimonials to prove the value of your product or business philosophy is through content marketing—white papers, case studies, email campaigns, social media, and the company blog. It helps organize information and sets expectations with the reader. The risk factor is often greater.

Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.

B2Bbloggers

May 26th, 2010 | By Jeff Wilson It’s the question that has dogged B2B marketers since the beginning of time, how can we get time with senior executives in large enterprise companies? The more you can consolidate great information under your banner, they more likely they will come to you first. Technology Naughty Vs. Nice In 2010 2. Think Mobile. Enter the humble mobile device.

Finding The Right Calls-To-Action For Your B2B Website

delicious b2bmarketing

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Finding The Right Calls-To-Action For Your B2B Website Nov 17, 2010 at 12:23pm ET by Shellie Foriska Marketers continue to search for ways to convert more website visitors into actual leads. By understanding the type of information your prospects are looking for, you can create unique Calls-To-Action specific to their needs. Let’s walk through an example of using web analytics data to identify important topics, helping to create valuable assets in exchange for your prospects’ contact information.

ClickInsights: What is your favorite white paper? Why do you like it?

Connect the Docs

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Jonathan Kantor's Favorite White Paper -- Transforming Sampling into Shopper Marketing: Walmart’s “Bright Ideas” Event Program.

SME 2

Building Your Content Brand In The Content Marketing Arms Race

B2Bbloggers

Soon, every vendor in just about every market will be offering eBooks, white papers, videos and hard-covers. Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully. Technology Naughty Vs. Nice In 2010 2. But now everybody is in on the game. Today, not having one is unthinkable.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. Get Engineers Can Sell white paper now.

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The Three Biggest Mistakes Companies Make with B2B Websites

delicious b2bmarketing

Lack of content Having an abundance of e-books, white papers, webinars, podcasts, video, etc. Articles / e-newsletter / blog – Whether you have all three or just one, this type of content educates site visitors, shows your expertise and gets passed around via social media. Web users expect more from brands than just a brochure site with some information. is good. Admin.

FAQ 30

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

downloaded a white paper called “Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process” from GlobalSpec that has done a very good job of explaining the four stages of the industrial buy cycle and how to match your marketing content to each stage. This white paper aims to change that perception of them. of Tiecas, Inc.

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. White papers: Without a question, this continues to be the most effective content to build your in-house list. This white paper aims to change that perception of them. All Rights Reserved.

WOM 12

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? This may include basic pricing information. There is no secrecy.

B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

Are you a Search Engine Watch Member? | Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. Newsletter problems? 2010 All rights reserved. With roughly 2.3

SEM 20

10 Tips for a Successful Trade Show Follow-up Campaign

The Point

2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. white paper download, a demo request) can help uncover hot leads that might otherwise be missed, or at the very least can help sales prioritize which leads merit being called first. 3. Prompt response to show leads is critical.

Want to Build a B2B Community? Twitter Chat Offers Advice and How.

B2Bbloggers

Twitter Chat Offers Advice and How-to’s [#B2Bchat Recap] August 22nd, 2010 | By Ksenia Coffman Follow #B2Bchat on Twitter Any company, including B2B, wants a strong community – to provide feedback, evangelize your brand, and stand up for you in times of crisis. robbtrost : Incentive = information about the brand. Technology Naughty Vs. Nice In 2010 2. They paid to belong.

Top 24 B2B Marketing Posts in February

B2B Marketing Zone Posts

February 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Thought-provoking social media trends - grow - Practical Marketing Solutions , February 3, 2010 The Economist is one of my favorite magazines. But you can do much more to make that newsletter and its content work harder for your organization. Fearless Competitor , February 6, 2010 There is no question in my mind.  White Paper (50).

18 Hot Topics For B2B Blogs | B2Bbloggers.com - B2B Social Media.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 18 Hot Topics For B2B Blogs September 13th, 2010 | By Rachel Foster One of the biggest challenges marketers face when they develop a corporate blog is finding the resources to devote to it.

Got an Email Newsletter List? Why Not Take a Survey?

Savvy B2B Marketing

Plenty of folks these days capture email addresses and send out regular email newsletters to clients. Next time you send out a newsletter, add a sidebar with a link to your latest survey. You can get a wealth of invaluable information from your customer base just by asking. Bravo – these are a great way to stay top of mind with clients. But don’t stop there.

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. Achinta Mitra July 23, 2010 at 11:39 am Jack, Thanks for visiting my blog and leaving your comment.

Content SEO

delicious b2bmarketing

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. Optimizing FAQ’s and product support information can provide answers to customers before they call support.

AIDA 15

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.” Get Engineers Can Sell white paper now.

Conduct a Content Audit For Your Content Marketing Strategy.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter How To Conduct A Content Audit April 27th, 2010 | By Jeff Ogden In my research I find many companies with content on their websites – white papers, e-books, webinars, etc. 

How Tech Buyers Consume Content: New Findings from TechTarget

Savvy B2B Marketing

The research highlights that these hyper-active researchers: Are constantly hunting for and gathering information Agree that content is most relevant to them as it relates to their place in the buying cycle Average 5-20 activities per day when in research mode , including reading articles/visiting pages on websites, downloading content from vendors, clicking email newsletter links, etc.

Seven Questions to Ask About Your Website

Paul Gillin

These can be in the form of newsletter sign-ups, white paper downloads, requests for more information or invitations to view a webcast. Does your website have personality or does it read like a research paper? People usually call me for help setting up and optimizing their social marketing programs. Clients are sometimes frustrated by this.