ViewPoint

MAY 23, 2011

To get some answers to questions like these, Bernice Grossman and I have undertaken a series of research studies on the quality and quantity of data available to B-to-B marketers in various industries. Have a look at the reports here: 2009 and 2010. Please let us know how they are working for you.

Resources 120

Resources B to B Work Management Marketing Management 120

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Great content this month via the B2B Marketing Zone. Don’t spam!

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. It’s a fantastic question. B2B Voices , September 1, 2010 Image via CrunchBase. Will Traditional, Social Media Blend?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

ClearVoice

FEBRUARY 24, 2020

From articles and advertisements on Facebook to magazines they flip through in the doctor’s office waiting room, more than ever, consumers are used to imagery and words, 24/7. Marketing has shifted dramatically since 2010, and the next decade will see an uptick in phygital explorations for forward-thinking brands.

Examples 115

Examples Planning Content Advertising Agencies 115

Lake One

MAY 23, 2019

We’re going to take you through the history of inbound marketing and some of the differences between traditional and new-age digital marketing, but first, let’s cover the question of what is inbound marketing. Inbound aims to answer the buyer’s questions and problems with content, and then nurture leads through the buying funnel.

Inbound Marketing 46

Inbound Marketing Paid Search Agency Planning Advertising Agencies 46

Marketing Insider Group

JANUARY 28, 2015

After the webinar, we received dozens of questions. We condensed them into these 17 questions on how to build an effective content marketing strategy and worked across our team to come up with our best answers based on our experience with over 200 brands from around the world. And we had no content to answer it.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. trying to get at information, oops scratch that b. then getting the information out.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

APRIL 15, 2010

We have entered an era where every business needs to consider themselves a TV station and a magazine , and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results. Photography magazines. Is Your Company in the Content Marketing Industry?

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Biznology

NOVEMBER 11, 2013

magazines, newspapers)? TEST YOUR WAY INTO MOBILE MARKETING: 96% of companies say they currently use or plan to use mobile marketing but only 21% have been successful in mobile – a decrease from 2010 according to ANA and MediaVest. Elementary question, right? What is the work of the digital function?

Course 80

Course Planning Work Management Peer-to-peer 80

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month. One question for you though — are these categories mutually exclusive?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Hubspot

APRIL 1, 2018

Allow me to answer that question with another question: "Whassup?!". Anheuser-Busch showed us just how silly and informal an ad can be without ruffling feathers or going off-brand. The first time Clairol asked this question in 1957, the answer was 1 to 15 -- as in, only 1 in 15 people were using artificial hair color.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Convince & Convert

AUGUST 18, 2010

Better question: How can we optimize and improve our existing social media programs? Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Better question: How can we encourage existing customers to truly engage with our clients on the social Web?

PR 160

PR Social Media Paid Content Media 160

Metadata

JULY 26, 2021

Unless you’re working with an unlimited budget and timeline (in which case, btw, I hate you), NOW is the time to parse down that account list. In this stage, we’re answering the BIG questions, including: What new product, feature, update, or solution does your company now offer that wasn’t available before? The Expansion phase.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

markempa

MARCH 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This type of list does not work well for an ongoing lead generation program. What data is included? Lists should include basic demographic data.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Convince & Convert

JUNE 3, 2010

Here’s the closest they get: “…a tragedy that never should have happened&# “deeply disappointed&# (about the failure of the top kill, not the spill itself) “…our responsibility to keep you informed. link] Sodapopgirl RT @jaybaer: What BP Can Learn from Umpire Jim Joyce [link] >>sorry works.

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I asked the CEOs about how this is working in practice.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Outgrow

MAY 23, 2022

Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co. You get three passes in case you don’t want to answer the question. Saksham Sharda: And the last question is your favorite Netflix show? The Big Questions! . And it started to pick up and snowball probably by 2010. About our host: .

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? Thus, one of the first questions I recommend you ask about your social program is whether it’s true mission is to gain customers, or retain the ones you have. An interesting little related aside.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Webbiquity

MARCH 28, 2012

40 Beautiful and Inspiring Examples of Slideshows in Web Design by Tripwire Magazine. David Wurtz explains how Google Web Fonts work, provides some examples, and notes that “The adoption of the web font technology has been rapid. Optimizing Error Pages: Creating Opportunities Out Of Mistakes by Smashing Magazine.

Design 100

Design Marketing Websites Tips Landing Pages 100

Smashmouth Marketing

MAY 1, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." Gerhard : Sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Content Standard

FEBRUARY 2, 2015

In the unimaginable days before Pinterest, I would make collages the old-school way: tearing pages from magazines and cutting out photos until I’d amassed a small family of glossy figures, then affixing them to a stiff piece of cardboard. Source: SPD.org, New York Times Magazine mock-up wall, 2010). The Art of Direction.

Advertising Channels 40

Advertising Channels Ad Building Custom Publishing Advertising Agencies 40

Smashmouth Marketing

MAY 3, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." Gerhard : Sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Webbiquity

MAY 3, 2011

Allison lives in the New York City area and works with the Marketing team at Google to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences. She’s an informative and prolific Twitterer, and active in Twin Cities social media.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

B2B Marketing Zone Posts

MARCH 3, 2010

February 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. But you can do much more to make that newsletter and its content work harder for your organization.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. I work almost entirely with agencies. Knowing what is possible and what works in certain situations goes a long way.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

B2B Marketing Zone Posts

JULY 7, 2010

A fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. Best of B2B Marketing. Seems doubtful.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

Working on campaigns for several clients and its been a slow haul, especially for a new brand. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Keep at it. link] Alasdair Munn Good post.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Webbiquity

NOVEMBER 14, 2011

SEO Post-Google Panda 4 Profound Google Changes and What They Mean for Industrial Marketers by The Industrial Marketer This post briefly reviews the four major updates to Google’s search algorithm since April 2010 (Places, Mayday, Caffiene, and Farmer/Panda) along with “opportunities” for dealing with each change.

SEO 100

SEO Cost Per Click Tips Best Practices 100

Online Marketing Institute

JANUARY 4, 2011

Nevertheless, I will admit that I have been working very hard on my blog which could attribute to its quick success. That worked out pretty well and in a couple of days I had about 100+ people on the page. Sounds strange, but it works. No, I took the initiative and invited all 1,200 of my Facebook friends. It’s true.

Paid Content 40

Paid Content Blogger Twitter Traffic 40

Adobe Experience Cloud Blog

DECEMBER 6, 2009

For the next post in our series of B2B marketing thought leader interviews , we interviewed Matthew Schwartz, an independent journalist with more than 20 years’ experience working in the media, who is currently a contributing a writer at Crain’s BtoB and BtoB’s Media Business magazines. We noticed that there is a lot about Sales 2.0.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

B2B Digital Marketer

OCTOBER 5, 2020

He has been featured in Success Magazine, Fox Radio, and big stage events, and has trained tens of thousands of business leaders across the country on the best ways to leverage digital marketing for their businesses. For more information on Paul’s background visit his LinkedIn profile – [link]. Timestamps/Outline.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Paul Gillin

AUGUST 29, 2012

In March, 2010, Procter & Gamble announced the most significant technical advance in disposable diapers in a quarter century. By the time of the early 2010 rollout, more than 2 billion unbranded Dry Max diapers had already been sold “without issue,” Fox said. In February, 2010, a visitor began a campaign called “Flood the CPSC!”

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

Hubspot

AUGUST 4, 2010

If not, it is likely important to work on product improvements. These are the questions that popular location-based companies like Foursquare , Gowalla , Loopt and others are trying to determine. Social Magazines. Free Download: 2010 Facebook Marketing Guide. Location-Based Services. Photo Credit: cat segovia.

Social Media 28

Social Media Trends Social Marketing Planning 28

Online Marketing Institute

MARCH 13, 2011

Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch. Detailed information is vital for spotting potential customers.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40