Remove 2010 Remove Information Remove Linkedin Remove Relevance
article thumbnail

2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

Metadata

But what have marketers done with that information? In a super-scientific study, we asked marketers on LinkedIn for the #1 tool they look for when they’re in the market for a B2B advertising solution. Why would you rank LinkedIn as having a better audience reach, when Metadata offers marketers (optimized) reach to the same audience?

article thumbnail

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How can you optimize your profile to be “findable&# for the right phrases within LinkedIn?

Linkedin 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

And they use different sources to get their information. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. The chart below from a research study done by Forrester illustrates this point very clearly.

article thumbnail

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. In the later stages, supplier Web sites and catalogs are the most important information sources. Definitely not.”

article thumbnail

ClickInsights: What was your "Aha" moment in 2010? - Part 1

Ambal's Amusings

Prior to this year, my perception of Twitter was that of a useless text-messaging medium designed to send friends obscure personal information. Instead, I have come to realize that Twitter is a highly influential way to build social networks and relationships, quickly find specific business information, and track the release of white papers.

Paper 100
article thumbnail

We must assert ourselves as Thought Leaders in B2B!

Exo B2B

As in Trust Agents, do you remember this book published in 2010 under the joint pen of Chris Brogan and Julien Smith ? Nowadays, we deal a lot with content marketing but also with curation of information for customers. This will help solidify the confidence and position of “Thought Leader” The relevance of niche content.

article thumbnail

8 Steps to Success with Manufacturing Marketing

Oktopost

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. Moreover, nearly half of B2B buyers used web searches in their process to seek information before making a purchase. . Ensuring that they find the relevant information about your business is part of digital marketing.