Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. The same holds true for video white papers. And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 21, 2010

Research keywords and phrases used by your prospects and write blog posts with headlines that use those words and phrases. A good rule of thumb is 2-3% keyword density but don’t be afraid to experiment. Capture visitor information – Implement a method to capture visitor information from your business blog.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

MAY 31, 2010

If you have used keywords or phrases in your category names, then you may want to add the category to your permalinks by entering “/%category%/%postname%/.” I prefer just the postname since I optimize it with keywords and phrases. Make it descriptive with one or two keywords and phrases and keep it concise.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

AUGUST 20, 2010

Anything you can do to help them find the right information quicker will score big with engineers. Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. This white paper aims to change that perception of them.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

AUGUST 24, 2009

RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. Studies have shown that people retain information quicker and longer when you engage their visual senses. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Content Standard

SEPTEMBER 12, 2018

” He and the show’s host, Shareen Pathak , had been discussing the two ever-growing datasets available to marketers—consumer information and marketing performance metrics. Organic traffic: This is a great measurement to determine how well your keyword strategy and site optimization is working. What Are Vanity Metrics?

Impressions 62

Impressions Lead Scoring Lead Ranking CMO 62

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. White papers? Informative how-to blog posts? For more information, visit Vizions SEO Blog. What do people like to link to? Case studies?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. .

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Online Marketing Institute

APRIL 4, 2011

A study conducted in 2010 would position blogging as such, and even a " blog post " written in The New York Times highlighted the point. As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Keyword referral reports can be a fantastic asset for overcoming this obstacle.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

DECEMBER 23, 2010

Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Examples of hybrid Directories and multiple-vendor lead generation sites are MacRAE’S Blue Book and Bitpipe (Bitpipe is not technically an RFQ site, but leads can be fed to multiple vendors when non-vendor-specific content is requested such as a white paper or guide.)

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Webbiquity

NOVEMBER 5, 2019

Research should inform every strategy and marketing decision. You can use search operators to find information about specific market segments on targeted websites. Without a clear message, contact information, simple forms, and easy navigation, potential buyers leave websites. Relying on low-volume keyword phrases.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Online Marketing Institute

NOVEMBER 10, 2010

Usually it’s not, and when I point this out, I’m told that they paid a web designer to “throw some keywords in the meta tags.” You can find people who will argue SEO is dead but the bottom line is this: we all search for things using keywords. Lack of content Having an abundance of e-books, white papers, webinars, podcasts, video, etc.

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. Longer sales cycles due to more complex products and services and business purchasing processes often require more information. Others really only need the benefit of process driven or template level SEO.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Online Marketing Institute

JULY 31, 2012

White Papers. 2010 Eddie and Ozzie Awards Call for Entries OPEN! The breakdown: “The Chartbeat interface is very intuitive and visual, so you can get a lot of information in one place. FOLIO: Alerts & Newsletters. Newsletter. KEYWORD(s). M&A and Finance. Sales & Marketing. --> Bloggers. --> Resources.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Industrial Marketing Today

OCTOBER 26, 2009

For example, fill out a form to download a white paper, register for a webinar, submit an order etc. A Home page is great for attracting prospects at the top of the sales funnel that may have found your site using generic search terms and are just looking for information on companies in your market. What’s the solution?

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

B2B Marketing Zone Posts

AUGUST 3, 2010

July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Best of B2B Marketing. Featured Sources. Like hooking their toilet up to Twitter. doth protest.

Ning 40

Ning Paid Content Facebook Sales Management 40

Online Marketing Institute

DECEMBER 23, 2010

Why dont some of my keywords show, even though we bid very high? Those tasked to manage the SEO requirements of the corporate website are, after all, judged by their ability to secure prominent rankings for keyword phrases deemed to be important. Are you a Search Engine Watch Member? | And it seems fairly logical.

SEO 40

SEO SEM Paid Search Agency B2B 40

Online Marketing Institute

DECEMBER 9, 2009

Therefore, B2B marketers must think a bit differently in terms of target keywords, online content and link building. For B2C websites, the majority of content focuses purely on product information. Including video demos, case studies and newsletters on a site can help B2B organizations build relationships with their audience.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Valasys

JULY 25, 2019

Origin of Growth Hacking: The term “Growth Hacking” was coined in the year 2010 by Sean Ellis, the former Marketer for Dropbox, Eventbrite, & LogMeIn, who used it in one of his blog posts. By Users – existing & new users, passive users, engaged users, users from social referral channels, etc.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45

Webbiquity

NOVEMBER 12, 2013

20-something business buyers are roughly twice as likely to seek information or advice from social media as the generation before them (31- to 40-year-olds) and almost four times more likely to than the baby boomers (51- to 60-year-olds). (An amazing statistic, given that nearly 20% of the adult U.S. population still lacks internet access).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

20-something business buyers are roughly twice as likely to seek information or advice from social media as the generation before them (31- to 40-year-olds) and almost four times more likely to than the baby boomers (51- to 60-year-olds). (An amazing statistic, given that nearly 20% of the adult U.S. population still lacks internet access).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Single Grain

JUNE 23, 2020

Content marketing is no longer the simple, easy-to-execute tactic it was in the early days of the boom when it was all about blogs and keywords, and “content strategy” was a concept that was yet to be born. E-books or white papers , which are often used as lead magnets to capture information like a user’s email address.

Webinar Metrics 105

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 105

seo.co

DECEMBER 8, 2020

Don’t make the mistake of writing purely “for the search engines” by stuffing unnatural keywords into the content and other old tricks that no longer work. Each URL in your site should be short, easy to read with words instead of numbers, and inclusive of relevant keywords. Your content should be fresh and engaging.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111