WriteSpark

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Content Marketing Insights for Technology Companies

WriteSpark

As a possible reason for this rating, the report concludes that the content produced by tech companies is not matched to the different information needs of buyers at different stages of their decision cycle. That's a good point, however, the report doesn't offer any ideas or resources for how to make that match.

article thumbnail

Content Marketing Insights for Technology Companies

WriteSpark

As a possible reason for this rating, the report concludes that the content produced by tech companies is not matched to the different information needs of buyers at different stages of their decision cycle. That's a good point, however, the report doesn't offer any ideas or resources for how to make that match.