ViewPoint

DECEMBER 10, 2013

Chad was voted Top 25 Most Influential Inside Sales Professionals by the American Association of Inside Sales Professionals 4 years in a row—2010, 2011, 2012, and 2013. With the plethora of scientific data available, salespeople can research potential clients and arm themselves with valuable information. Sales is Getting Scientific.

Buzz 120

Buzz Lead Ranking Linkedin Video Marketing 120

ViewPoint

JULY 10, 2012

In February of 2010, Ben Bernanke began his second term as Chairman of the Board of Governors of the Federal Reserve System. We publish this information quarterly and you can view the current Lead/GDP Chart anytime. I am anxious to hear your thoughts.

BtoB 120

BtoB PointClear Lead Generation Terms and Conditions 120

ViewPoint

MAY 23, 2011

Have a look at the reports here: 2009 and 2010. Compared to data from compiled files, response files have typically tended to be more accurate, but couldn’t necessarily provide the market coverage or firmographic information needed. Over the last two years, we published reports on the data coming from compiled data vendors.

Resources 120

Resources B to B Work Management Marketing Management 120

ViewPoint

JANUARY 26, 2012

The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail. Business buyers themselves are looking for information to help them do their jobs, and they generally welcome and open letters as they arrive on their desks.

B to B 120

B to B netFactor Media SEM 120

ViewPoint

SEPTEMBER 27, 2012

and notes how transformation has been driven by marketing budgets reaching new lows in 2009 and 2010: “Marketing, rather than just trying to do more with less, had to do something differently and had to transform.”. Click to start video at this point — Dave discusses the recent ITSMA report—“Marketing Transformation: Are We There Yet?”—and

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

ViewPoint

SEPTEMBER 20, 2012

Play back to 2011 or 2010, and I think there’s been this ‘we thought things were going to be a little better after we got out of the deepest part of the downturn.’ And so that could be one explanation.”.

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120