Tony Zambito

MAY 13, 2011

While this second report highlights the continuation of the changes noted in the 2010 report, there is definitely a “more of” aspect that is revealed and a few surprises.    Reflecting on this report, a few things come to mind: Buyer’s appetite for information continues to grow. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Tony Zambito

MAY 1, 2011

  Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    However, trending information clearly points to the fact that sales reps are having a hard time making contact with buyers and don’t get involved until much later in the buying cycle. 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Tony Zambito

OCTOBER 18, 2015

When the Internet came along, we began to see a seismic shift in how buyers gathered information and made decisions. As time progressed in the early decade of 2000 to 2010, reliance on the sales representative for product and solutions information began to diminish. The Internet Propels Buying Behavior Shifts.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Tony Zambito

APRIL 24, 2010

  In addition, we’ve seen insightful views from Mike Seltzer’s 2010 Social Media Marketing Industry Report.    I have also enjoyed the treatment Steven Woods, CTO of Eloqua,  gives to the shift in the way buyer's consume information in his book " The Digital Body Language." 

Buyer Personas 100

Buyer Personas Eloqua Social Media Lead Ranking 100

Tony Zambito

MARCH 16, 2010

New York, NY (PRWEB) March 15, 2010 -- Goal Centric Management, Inc., Goal Centric addresses senior leaders’ need to gain critical market and buyer insight to inform strategies that result in top line revenue growth. The Buyer Persona Playbooks provided us with the information we needed to win in the mid-market space.

Buyer Personas 100

Buyer Personas Marketing & Strategy Enterprise Management Buying Cycle 100

Tony Zambito

JANUARY 30, 2011

One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.    So I subscribe to some, attend fundraisers for others, and share information with others based on their interests.  Image via Wikipedia.

Social Media 100

Social Media Social Marketing Buyer Personas Planning 100

Tony Zambito

APRIL 12, 2010

  As the Internet changed our very means of how we view information, social media technology and social media channels are changing our views of customer relationships and conversations.  Image by webtreats via Flickr. The impact of Social Business is proving to be a seminal period in our history. 

Buyer Personas 100

Buyer Personas Business Social Media Lead Ranking 100