The Point

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Email Critique: Adobe Webcast Invite Keeps It Simple

The Point

For example: “You’ll discover many more surprising results when you listen to a 30-minute Webcast highlighting results of the 2010 Adobe Online Analytics Benchmark Survey …”. I might add a YouTube-style “play” icon to the slide, and a CTA to the sub-head: “Results from the Adobe 2010 Analytics Benchmark Survey.

Webcast 100
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10 Tips for a Successful Trade Show Follow-up Campaign

The Point

A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. Never say “to learn more” or “for more information.” Be sure to always identify the specific show, by name, in the subject line and in the first paragraph, at minimum.