Paul Gillin

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IBM Expands Social Business Services

Paul Gillin

The linchpin of the program is strategic consulting from IBM Global Business Services that focuses on how to restructure organizations about seamless collaboration and information discovering. Mentions of the term on the Internet grew from two million in 2010 to about 20 million in 2011, according to an informal Google search.

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Attack of the Customers: The Pampers Dry Max Crisis

Paul Gillin

In March, 2010, Procter & Gamble announced the most significant technical advance in disposable diapers in a quarter century. By the time of the early 2010 rollout, more than 2 billion unbranded Dry Max diapers had already been sold “without issue,” Fox said. In February, 2010, a visitor began a campaign called “Flood the CPSC!”

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Attack of the Customers Press Release

Paul Gillin

Attack of the Customers analyzes customer-driven negativity campaigns like the 2010 Pampers Dry Max Facebook crisis and the 2012 beef-industry “pink slime” hysteria to identify lessons brand owners can apply to understanding customer motivations and preparing response strategies. Contact information: Paul Gillin. Capacity to Destroy.

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B2B Blogging Excellence

Paul Gillin

Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions. Blogging isn’t just pushing out information, it’s responding to the interests of your market.”.

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Know Thy Customer

Paul Gillin

In 2010, the analyst is to the value creation dance what the CIO was in the 80s and 90s: unloved, misunderstood but poised to play a major role in the future. Our infrastructure was built to do transactions, not to manage information. Information management becomes a species survival trait. Let’s analyze it.

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How Twitter Amplifies a Customer Attack

Paul Gillin

To the uninitiated, it’s a cacophony of voices sharing mostly useless information. Instead of relying on just one channel for information, you tap into the collective reports of many. However, even that small number can unleash a breathtaking amount of information. Then tweet follow-up information as you receive it.

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