KoMarketing Associates

article thumbnail

40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions. hours per day is spent viewing information via mobile device (roughly 29% of total time). That is a 700% increase since 2010. In the US, 2.8

article thumbnail

How to Use Quora to Establish Thought Leadership and Credibility

KoMarketing Associates

According to the 2019 study of B2B content marketing from the Content Marketing Institute and MarketingProfs, 9 in 10 of the “most successful” B2B content marketers prioritize their audience’s informational needs over the sales/promotional message. Look for missing information in available answers and provide additional informational value.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Created: March 4, 2010. Created: December 17, 2010. In this video from 2010, Matt Cutts discusses the impact of social site activity on search rankings. Profile page information is too volatile to be trusted for ongoing rank relevance. If A Site Linking To Mine Gets Caught Selling Links, What Happens To My Site?

article thumbnail

Leapfrogging Social Media Stumbling Blocks

KoMarketing Associates

Ask questions and anticipate their answers: Where is your audience gathering information about your product or services? As Carroll points out in this example of marketing to a Scandinavian audience without understanding that it was more private than other cultures, it’s important to first know your audience.

article thumbnail

5 Lessons Content Marketers Can Take Away from the 2014 World Cup

KoMarketing Associates

As a result, they may be more compelled to share your content with peers or make frequent visits back to your site while looking for additional information. Personas allow you to uncover information beyond the basics, including role in organization, third-party influences, and more. Be Well-Prepared. Know Your Competition.

article thumbnail

Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

According to the data from CNNIC (Chinese Internet Network Information Center), as of December 2015, there were 566 million people using search engines, which accounts for the majority of Chinese Internet users (82.3 Google left Mainland China in 2010 due to censorship. A Great User Base and a Broad Business Adoption.

article thumbnail

5 Key SEO Action Items for B2B Marketers Optimizing For Mobile

KoMarketing Associates

Here is a quick reference for accessing this information in Google Analytics. Quantitative metrics can be cross-referenced with qualitative information and survey data (like that above). In early 2010, Google acknowledged that site speed is a factor in search ranking. Time on site / time on page. Bounce rates.