It's All About Revenue

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5 Reasons I’m Unsubscribing to Your Emails

It's All About Revenue

Customers won’t take you seriously – and certainly won’t feel confident giving you their credit card information – if your emails look like no one’s touched them since we were all trying to figure out the many mysteries of Lost. 2. Speaking of the turn of the decade, did you know, that back in 2010, only 13% of email opens occurred on a mobile device?

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5 Ways You Should Be Using Marketing Automation

It's All About Revenue

billion by 2010, the marketing automation industry is expected to grow to $4.8 by Sylvia Jensen | Tweet this Similar to “social CRM” or “lifecycle marketing,” “Marketing Automation” is a key phrase among marketers today. It seems you can’t go to a conference or do a blog search without these current terms popping up. Already raking in $3.2 billion in 2015. Start hyperspecific targeting.

The 4 Mary Meeker Slides Every Marketer Should See

It's All About Revenue

Mobile accounted for 4% of Internet traffic in 2010. The story here is that people are turning to the Web for information, whether it’s to figure out the name of an actor or researching a major purchase. by Jesse Noyes | Tweet this Every year, entrepreneurs, investors and businesses wait for analysis from Mary Meeker. Who is Meeker? It’s full of riches and I suggest you take a look.

Proof Event Marketing Isn’t Going Anywhere

It's All About Revenue

The Association of Business Information & Media Companies, which tracks B2B media spending, provided the chart below in it’s latest report. In the first half of 2010 less than $5.2 by Jesse Noyes | Tweet this The recession brought doom and gloom prophecies of marketing budgets slashed. One of the first things to go, many thought, was events. Of nearly $12.5 billion, more than $5.7

Social Business Q&A: 10 Questions with Augie Ray

It's All About Revenue

In 2010, the challenge was to get companies to stop obsessing about ROI and begin to embrace social as a necessary communication and reputation management tactics. Communicating to executives that social brings risks–reputation, compliance, legal, information security and financial–is a way of getting attention, justifying resources, and elevating dialog. Content strategy focuses on how to get people inside and outside the enterprise to create content, while social media strategy focuses on how to get people sharing opinions and information.

10 Fast Facts About Zillow

It's All About Revenue

That’s right, yesterday the Seattle startup that provides information on homes for sale and rent on the Web and smartphones, filed for an IPO with the Securities & Exchange Commission. That number grew by another 66% during the same period of 2010 to nearly 12.7 Between 2008 and 2010, annual revenues grew from $10.6 by Jesse Noyes | Tweet this. Zesty Stuff. Unique Growth.

Eloqua Experience 2010

LeadSloth

Eloqua has more information about this in a blog post. This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. It’s the result of 2 years of hard work, and it looks very good. The revamped user interface makes working with Eloqua a lot of fun. They are raving about Eloqua 10. Eloqua University.

The State of the Blogosphere 2010

delicious b2bmarketing

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? If drinking from the glass, it is then half empty. startups.

Visualizing Olympic Information

Content Marketing for BI

Maybe it’s my simple mind, but I appreciate their ability to distill complex information into a (relatively) simple graphical image. I’ve located these and offer them for your enjoyment. Tags: BI 2010 Winter Olympics curling data visualization figure skating hockey infographics medals Tufte And also about bobsledding: Larger Image  (infographic by Stefan Bayley ).

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

Twitter users frequently exchange information about products and services.” 71% of business users now say Twitter is a useful tool, up from 59% a year ago. You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. So what are the best ways to use Twitter for business? And much more. Crabs. Agree?

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The Biggest Social Media Mistake: Too Much Information

Social Marketing Forum

Sure you might want to share a little personal information about yourself, but too much information can be a professional and social media killer. Social media mistakes are easy to make, especially when you type before you think. An example. Social media marketing email marketing social media marketing

Information overload: beyond better filters

Biznology

Six years ago, NYU professor and author Clay Shirky, affirmed that “the problem is filter failure, not information overload.” ” The problem of having more information around than what we can possibly process has been with us since ancient times. In a world where everybody’s inbox and outbox fill out at the same speed, nobody cares about information overload.

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

How can you use email marketing most effectively and avoid overloading your recipients with information? items that should be in your 2010 email budget by BtoB Magazine. While social media is the flashy show horse of online marketing, email remains the solid workhorse. Email marketing remains one of the top spending priorities for online, after search and display advertising. Karen J.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. The State of the Blogosphere 2010 by Brian Solis.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. 10 Free Social Media Tools Every PR Pro Should Master In 2010 by the COMMS corner. With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. by Kuno Creative. s, 50?s,

Tools 41

Four Reasons for an Information Concierge

Digital Body Language

call it the “Information Concierge” , but I suspect a similar role is called many things in many different organizations. This role bridges the gap between potential buyers and the information we have that is of value to them. This, in essence, is the role of a concierge – helping to connect those seeking information with the information itself. So why not search?

Media 21

Marketing Automation Trends for 2010

LeadSloth

In this post I want to focus on the trends in Marketing Automation for 2010. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Manticore Technology wishes you a full-funnel in 2010. Marketers over 2010 will get much savvier about doing this, however.

Event Marketing and the Information Concierge Concept

Digital Body Language

Similar to the Information Concierge concept we discussed a few weeks back, they dropped topic-specific mini-cards on the tables. I was down at IMS in Atlanta recently, spending time with a lot of very interesting and creative marketers. The interesting thing about marketing events for the marketing field is that you see many interesting new ideas experimented with.

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like&# ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz.

Where Does Information Disclosure Start and End in Social Media?

WindMill Networking

If social media channels such as Facebook currently don’t make the grade, what exactly constitutes the accepted communications tools for delivering financial information to the public?  Technically, Reg FD had nothing do with fair and equitable information disclosure.  TOPIC: Information Disclosure, Social Media. Where Does Information Disclosure Start and End in Social Media?

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. What types of information are worth sharing, beyond blog posts? Best of 2010: 14 Ways Every Business Should Be Using Twitter by Inkling Media. All You Need to Know About Twitter in 2010 [Infographic] by Mediabistro.

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase. Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. by My Venture Pad. Digg this!

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. handy way to supplement your email contact list with information about those prospects from the most popular social networks. Discover what information is available about a potential future boss or employee. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars.

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Ten reasons to blog – even if nobody reads it

grow - Practical Marketing Solutions

In less than an hour after the earthquake hit Haiti, The Red Cross blog had news of their activities and information on how to donate.   . Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community&# or comments at all.

7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant. Social media?

A Simple B2B Marketing Framework

Everything Technology Marketing

Market Knowledge Layer The "Market Knowledge" layer captures key information and develops organizational knowledge about target market segments, market needs, the drivers of value (cost reduction, revenue increase, efficiency improvements, etc), and what competing alternatives exist to capture this value. But that's content for another blog post.

Primer: Understanding Word-of-Mouth Marketing in the Social Media Age

Social Marketing Forum

The main reason is the fact that our prospects and customers use social media and that word-of-mouth is an incredibly rich source of information, interaction possibilities and so on to help us in improving our overall communication strategy and increase customer satisfaction. This also applies to pre-purchase advice and brand information. Word-of-mouth is not something new. Period.

How to Produce and Promote Webinars Successfully [#B2Bchat Recap]

B2Bbloggers

Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully. Technology Naughty Vs. Nice In 2010 2. What advice do marketers have when it comes to producing, promoting, and following up on webinars? We put this question to our #B2Bchat audience in our latest session. Here is what the experts had to say: Q.

Top 30 Most Useful Facebook Blog Posts of 2010

WindMill Networking

Since Facebook is where Americans spend more time than anywhere else on the Internet , our needs as social media marketers as well as professionals to stay on top of the latest trends in 2010 regarding the social media gorilla are as important as ever.  Mashable contributes a short but informative article on how to do so with little effort. Personal Profile Tips and Tricks. Thanks!

What You Really Must Know To Succeed in Social Media Marketing

Social Marketing Forum

In social media marketing, value often means relevant content, tailor-made promotions, useful information and a “real” relationship. It's about people. And of course it also means value for your business: the bottom-line. Here is what you really should know to be successful in social media marketing. Social media marketing cross channel social media marketing

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

The company began with research to find out where customers were receiving their information, their participation in the social web, information needs and the current “state of the conversation&# for the ShipServ brand. BACKGROUND. Their core product TradeNet, an e-commerce platform connecting industry buyers and suppliers. Limited marketing budget and employee resources.

How PR and Social Media Can Work Together

Webbiquity

bloggers are overwhelmed with pitches and unlikely to write about the company’s press release, the company uses the press release as a hook and offers to write a (informational, non-promotional) guest post on the topic. Social media and PR would seem to be natural allies. Both are primarily focused on brand awareness, credibility building and image enhancement. Since many (most?) Digg this!

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Social Media Metrics and ROI. 6 Key Metrics for a Social Media Measurement Dashboard [Best of SEW 2010 #4] by Search Engine Watch. 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far).

Report: Blogs Are An Important Part Of The Marketing Mix

B2B Marketing Insider

Blogs Influence On Buyers When asked “what is your likelihood to purchase a brand, product or service from these information sources?&#  42% reported that blogs influence their purchase behavior. Blogs help deliver information from the company to the consumer. Or from consumer to consumer to relay needed information on products and services. Who Blogs?

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

It started 2010 with roughly 350 million users and is now on its way to 600  million. Piotr Krzyzek recommends using a portrait-size profile picture, creating an opt-in landing page, adding contact information and links everywhere possible, and of course fan interaction and quality content. 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far).

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Technology Naughty Vs. Nice In 2010

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Technology Naughty Vs. Nice In 2010 December 23rd, 2010 | By Sean Sullivan The following is guest post by Sean Sullivan, security advisor for F-Secure North America. Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully. Technology Naughty Vs. Nice In 2010 2. Or Does It? 5.

90% of B2B Marketers Count on Content Marketing in 2010

Content Marketing Today

Here are some highlights to give you a flavor of why you need to get a copy of this free study : 90% of respondents are using content marketing in 2010. You will find a treasure trove of invaluable information when you download a free copy of the study. Content marketing is 26% of the total marketing budget. 51% will increase content marketing budget in next 12 months.

Media 16

Content Sharing: the What and Why

Social Marketing Forum

It has a lot to do with the increasing attention for the informative needs of the customer in a two-way world where he/she searches the content that he/she needs at that time. From the business perspective, promotions and information score well. of the person that comes into contact with the content, irrespective of the channel and the format (an informative blog post, an ad, an online video, a press release, a white paper etc.). Why do people share content? Content is an enormously broad concept that we use every day without really defining it. Thus context.

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. Here are the top items based on social signals.

11 Myths of Social Media Marketing

Webbiquity

This person is answering questions about your products and/or services, responding to or redirecting complaints, sharing interesting content, providing more information…you’ll probably want to be a bit careful about who gets this responsibility. -> 2. This confusion is partly due to some still-common misconceptions about social media marketing. Argh, no! Social media is free.

Top 10 Takeaways from the 2010 Content Strategy Forum

Content Marketing Today

Thanks to two info-packed days I spent at the April 2010 Content Strategy Forum , I’d like to give you a head start. This requires an understanding of information architecture and user interface design. relatively small number of companies are really clued in to their prospects’ online information needs. We hope you’re a firm believer in the value of content marketing.

SAL is the Glue that Binds Sales and Marketing in Lead Generation

Industrial Marketing Today

For example, a site visitor with a very high level of activity (several pages visited including pricing information, downloaded white papers, and viewed online demos) would score high on engagement. phone call or progressive landing pages may be needed to unearth this additional information. A lead is a lead, right? Depends – are you in marketing or in sales? Defining qualified leads.

Best of 2010 – How-to: Use Netvibes for Social Media Monitoring

Sazbean

2010 in Review! original on social media monitoring posted September 24, 2010). This is just a preference, but in my opinion, the information in the General tab is way too general, and not necessarily useful for using Netvibes for social media monitoring. We’re posting the best articles from the year to help you get 2011 off to the right start! How do you use Netvibes?

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