It's All About Revenue
The Power of Instagram in Email Marketing
It's All About Revenue
SEPTEMBER 2, 2016
Since October 2010, Instagram has seen massive growth in its user base. As the email opens for each recipient, social account information is pulled in real-time. In the first two months after release, Instagram hit 1 million users. Two years later Facebook bought Instagram for $1 billion. How could Facebook justify paying that much for a tiny competitor? Increasing Email Engagement.
5 Simple Marketing Automation Tips to Improve Conversion
It's All About Revenue
AUGUST 11, 2016
And if you are concerned with reducing conversion by requiring too many fields, consider progressive profiling where you ask for additional information on subsequent interactions rather than all upfront. As this information is added to profiles, you start to have a better picture of your higher quality prospects. But in the end, isn't it all about conversion? VP of Marketing.
5 Reasons I’m Unsubscribing to Your Emails
It's All About Revenue
JANUARY 25, 2016
Customers won’t take you seriously – and certainly won’t feel confident giving you their credit card information – if your emails look like no one’s touched them since we were all trying to figure out the many mysteries of Lost. 2. Speaking of the turn of the decade, did you know, that back in 2010, only 13% of email opens occurred on a mobile device?
5 Ways You Should Be Using Marketing Automation
It's All About Revenue
MARCH 18, 2013
billion by 2010, the marketing automation industry is expected to grow to $4.8 by Sylvia Jensen | Tweet this Similar to “social CRM” or “lifecycle marketing,” “Marketing Automation” is a key phrase among marketers today. It seems you can’t go to a conference or do a blog search without these current terms popping up. Already raking in $3.2 billion in 2015. Start hyperspecific targeting.
The 4 Mary Meeker Slides Every Marketer Should See
It's All About Revenue
DECEMBER 4, 2012
Mobile accounted for 4% of Internet traffic in 2010. The story here is that people are turning to the Web for information, whether it’s to figure out the name of an actor or researching a major purchase. by Jesse Noyes | Tweet this Every year, entrepreneurs, investors and businesses wait for analysis from Mary Meeker. Who is Meeker? It’s full of riches and I suggest you take a look.
Eloqua Experience 2010
OCTOBER 20, 2010
Eloqua has more information about this in a blog post. This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. It’s the result of 2 years of hard work, and it looks very good. The revamped user interface makes working with Eloqua a lot of fun. They are raving about Eloqua 10. Eloqua University.
The State of the Blogosphere 2010
DECEMBER 13, 2010
Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? If drinking from the glass, it is then half empty. startups.
Best Email Marketing Tips, Tactics and Metrics of 2010
FEBRUARY 21, 2011
How can you use email marketing most effectively and avoid overloading your recipients with information? items that should be in your 2010 email budget by BtoB Magazine. While social media is the flashy show horse of online marketing, email remains the solid workhorse. Email marketing remains one of the top spending priorities for online, after search and display advertising. Karen J.
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
Twitter users frequently exchange information about products and services.” 71% of business users now say Twitter is a useful tool, up from 59% a year ago. You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. So what are the best ways to use Twitter for business? And much more. Crabs. Agree?
Information overload: beyond better filters
NOVEMBER 13, 2014
Six years ago, NYU professor and author Clay Shirky, affirmed that “the problem is filter failure, not information overload.” ” The problem of having more information around than what we can possibly process has been with us since ancient times. In a world where everybody’s inbox and outbox fill out at the same speed, nobody cares about information overload.
Four Reasons for an Information Concierge
Digital Body Language
JANUARY 27, 2010
call it the “Information Concierge” , but I suspect a similar role is called many things in many different organizations. This role bridges the gap between potential buyers and the information we have that is of value to them. This, in essence, is the role of a concierge – helping to connect those seeking information with the information itself. So why not search?
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. The State of the Blogosphere 2010 by Brian Solis.
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. What types of information are worth sharing, beyond blog posts? Best of 2010: 14 Ways Every Business Should Be Using Twitter by Inkling Media. All You Need to Know About Twitter in 2010 [Infographic] by Mediabistro.
Best LinkedIn Guides, Tips and Tactics of 2010
FEBRUARY 16, 2011
And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase. Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. by My Venture Pad. Digg this!
Where Does Information Disclosure Start and End in Social Media?
JANUARY 15, 2013
If social media channels such as Facebook currently don’t make the grade, what exactly constitutes the accepted communications tools for delivering financial information to the public? Technically, Reg FD had nothing do with fair and equitable information disclosure. TOPIC: Information Disclosure, Social Media. Where Does Information Disclosure Start and End in Social Media?
78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
AUGUST 16, 2010
Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content, Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. 10 Free Social Media Tools Every PR Pro Should Master In 2010 by the COMMS corner. With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. by Kuno Creative. s, 50?s,
How to Produce and Promote Webinars Successfully [#B2Bchat Recap]
JUNE 22, 2010
Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully. Technology Naughty Vs. Nice In 2010 2. What advice do marketers have when it comes to producing, promoting, and following up on webinars? We put this question to our #B2Bchat audience in our latest session. Here is what the experts had to say: Q.
Ten reasons to blog – even if nobody reads it
grow - Practical Marketing Solutions
NOVEMBER 7, 2010
In less than an hour after the earthquake hit Haiti, The Red Cross blog had news of their activities and information on how to donate. . Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all.
Top 56 B2B Marketing Posts for September 2010
B2B Marketing Zone Posts
OCTOBER 5, 2010
Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. Here are the top items based on social signals.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Economic conditions may have been tough in 2010, but there was no shortage of online innovation. handy way to supplement your email contact list with information about those prospects from the most popular social networks. Discover what information is available about a potential future boss or employee. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars.
A Simple B2B Marketing Framework
Everything Technology Marketing
JULY 10, 2010
Market Knowledge Layer The "Market Knowledge" layer captures key information and develops organizational knowledge about target market segments, market needs, the drivers of value (cost reduction, revenue increase, efficiency improvements, etc), and what competing alternatives exist to capture this value. But that's content for another blog post.
7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
OCTOBER 7, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant. Social media?
A fascinating “hardcore” B2B social media success
grow - Practical Marketing Solutions
JUNE 20, 2010
The company began with research to find out where customers were receiving their information, their participation in the social web, information needs and the current “state of the conversation for the ShipServ brand. BACKGROUND. Their core product TradeNet, an e-commerce platform connecting industry buyers and suppliers. Limited marketing budget and employee resources.
Best of 2010 – How-to: Use Netvibes for Social Media Monitoring
DECEMBER 23, 2010
2010 in Review! original on social media monitoring posted September 24, 2010). This is just a preference, but in my opinion, the information in the General tab is way too general, and not necessarily useful for using Netvibes for social media monitoring. We’re posting the best articles from the year to help you get 2011 off to the right start! How do you use Netvibes?
Top 25 Articles and 8 Topics in B2B Marketing for March 2010
B2B Marketing Zone Posts
APRIL 5, 2010
March 2010. Great stuff in the world of B2B Marketing for March 2010. Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. March 5, 2010.
SAL is the Glue that Binds Sales and Marketing in Lead Generation
Industrial Marketing Today
DECEMBER 12, 2010
For example, a site visitor with a very high level of activity (several pages visited including pricing information, downloaded white papers, and viewed online demos) would score high on engagement. phone call or progressive landing pages may be needed to unearth this additional information. A lead is a lead, right? Depends – are you in marketing or in sales? Defining qualified leads.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Social Media Metrics and ROI. 6 Key Metrics for a Social Media Measurement Dashboard [Best of SEW 2010 #4] by Search Engine Watch. 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far).
How PR and Social Media Can Work Together
DECEMBER 6, 2010
bloggers are overwhelmed with pitches and unlikely to write about the company’s press release, the company uses the press release as a hook and offers to write a (informational, non-promotional) guest post on the topic. Social media and PR would seem to be natural allies. Both are primarily focused on brand awareness, credibility building and image enhancement. Since many (most?) Digg this!
Seven Ways to Use Social Media for Business
DECEMBER 21, 2010
There’s no better source of information than your prospects and existing customers to help generate new product ideas. Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. 3. Share content (your own and others’). Get ideas for product development. Share this on Bebo.
33 (of the) Best Marketing Strategy Guides and Insights of 2010
FEBRUARY 14, 2011
Doug Levy contends that marketing has passed into its third major era—as we’ve moved from the primacy of product information through consumer persuasion to a new focus on sustainable relationships—and lays out five principles for success in this new realm. Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. C. Which emerging trends do we need to keep an eye on?
Report: Blogs Are An Important Part Of The Marketing Mix
B2B Marketing Insider
NOVEMBER 9, 2010
Blogs Influence On Buyers When asked “what is your likelihood to purchase a brand, product or service from these information sources? 42% reported that blogs influence their purchase behavior. Blogs help deliver information from the company to the consumer. Or from consumer to consumer to relay needed information on products and services. Who Blogs?
Eqentia content curation gives control to information consumer.
Marketing to Business Executives Blog
FEBRUARY 25, 2011
However, many platforms assume that the curator’s interests and the interests of the information consumer are perfectly aligned when, in fact, that may not be the case. Eqentia doesn’t make that assumption perhaps because it was built for business professionals. Eqentia Eqentia has recently extended its enterprise product line to include free offerings for personal use.
Improve Service with a Customer Touch Point Map
B2B Marketing Traction
NOVEMBER 12, 2010
They will like you more for the effort and you will get information you may not have known before. Tweet. Have you ever bought a product or service where you were excited about your decision to buy (maybe after a rigorous buying process), only to be very disappointed by the delivery? It happens all the time. Could that describe your level of service to your customers? ” So, be brave.
B2B Marketing Metrics That Matter [#B2Bchat Recap] | B2Bbloggers.
AUGUST 27, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat Recap] August 27th, 2010 | By Andrew Spoeth Measurement is close to the heart of many marketers, and B2B marketing is no exception.
90% of B2B Marketers Count on Content Marketing in 2010
Content Marketing Today
SEPTEMBER 15, 2010
Here are some highlights to give you a flavor of why you need to get a copy of this free study : 90% of respondents are using content marketing in 2010. You will find a treasure trove of invaluable information when you download a free copy of the study. Content marketing is 26% of the total marketing budget. 51% will increase content marketing budget in next 12 months.
How Do You Define a Quality Sales Opportunity?
Sales Prospecting Perspectives
MARCH 23, 2010
Here is the information we feel your sales prospecting reps need to capture in order to classify a lead as a quality amd actionable opportunity: Outline of pass-down process (When using the top down approach, it is good for the sales rep to know where you started within an organization). During my years as an Inside Sales rep, I've always appreciated working with the young hungry territory reps willing to talk to anyone "with a pulse". On the other side of the coin, I struggled when passing leads to the veteran sales folks who wanted every opportunity completely teed up. What about you?
36 (of the) Best Facebook Guides, Stats and Rants of 2010
JANUARY 10, 2011
It started 2010 with roughly 350 million users and is now on its way to 600 million. Piotr Krzyzek recommends using a portrait-size profile picture, creating an opt-in landing page, adding contact information and links everywhere possible, and of course fan interaction and quality content. 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far).
The 39 Social Media Tools I’ll Use Today
OCTOBER 31, 2010
The 39 Social Media Tools I'll Use Today – [link] [link] Martin Walsh Nice example of the complexity of digital marketing measurement in 2010! 'The 39 Social Media Tools I’ll Use Today' [link] [link] DESIGNDOTCOM, LLC RT @cargillcreative: RT @maxOz: 'The 39 Social Media Tools I’ll Use Today' »Great Resource thanks @jaybaer »[link] [link] ?oma Smart. implement bit.ly
Creating Engagement in B2B Marketing
Buzz Marketing for Technology
MARCH 2, 2010
And 85 percent believe companies should not just present information via social media, but use it to interact and become more engaged with them. Their platform is good up to 20,000 people and we had 24,000 signed up for our January 19, 2010 virtual event. A recent Cone Inc.’s Nearly all participants — 93 percent — believe all companies should have a presence in social media.
11 Myths of Social Media Marketing
MAY 24, 2010
This person is answering questions about your products and/or services, responding to or redirecting complaints, sharing interesting content, providing more information…you’ll probably want to be a bit careful about who gets this responsibility. -> 2. This confusion is partly due to some still-common misconceptions about social media marketing. Argh, no! Social media is free.