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Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

Figure 1 : Various loyalty-related job titles have risen steadily at companies since 2010. The Internet Changes Loyalty Approaches (1995–2010). Starbucks had the most popular restaurant loyalty app in 2018, according to an industry poll. Source: ZoomInfo. Source: ZoomInfo.

Loyalty 226
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2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. So, on balance, I'd say the industry is still in a fairly early stage: late adolescence, if you will. What will 2010 bring? business-to-business marketing automation.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Their collective revenue has caught the attention of investors, driving CPG stocks to outperform the S&P — and even high-tech industries, such as IT, telecom, and energy. With a 10-percent rise in shareholder returns over the past 25 years, this industry shows no sign of stopping. Last year alone, CPG online sales in the U.S.

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Activate Acquires Green Leads

Smashmouth Marketing

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

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Social Media Marketing Strategies for 2010

Webbiquity

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010. Share this on Mixx. Tweet This! Seed this on Newsvine.

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Digital Marketing Disruption: Why the Status Quo is Dangerous

Webbiquity

Coming out of the pandemic, even those companies have now realized that an increased focus on digital marketing is necessary to keep up with competitors and drive sales. Covid-19 has disrupted many businesses, particularly in the travel and hospitality industries where many had to close the doors for more than a year.

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14 Marketing Over Coffee Podcasts You Need To Hear

Marketing Insider Group

So John pulled a stunt that caught his attention and set up an interview with him in 2010 and has been able to talk with him about each of his books since then. Ann Handley Image Source: Ann Handley As Chief Content Officer for MarketingProfs, Ann Handley is clearly one of the most respected leaders in the industry.