Zoominfo

JUNE 23, 2020

Initially, companies’ contributions typically include donations, relevant posts on social media, and educational events for employees — all things that can, indeed, help the cause. Since 2010, there has been exponential growth in one essential area: hiring. Many businesses are asking the same question: How can we help?

Zoominfo 246

Zoominfo Tips Advertising Mediums Communities 246

Sprout Social

SEPTEMBER 23, 2021

But thanks to the combined forces of Netflix and social media, teens are flocking to thrift stores to find everything you probably wore back in 2010. Social media has changed the way we consume information and naturally, that applies to fashion. It started online, and it marks a major change in the world of fashion. Here’s why.

Forecasting 126

Forecasting Social Media Trends Media 126

Convince & Convert

DECEMBER 28, 2014

Social media has had as much impact on companies and their customers as any technological advance ever, because social fundamentally changes the relationship between those parties from its historical norm – which is “master” and “servant” – to something closer to a relationship among peers. Very much so.

Social Media 167

Social Media Enterprise Management Media Peer-to-peer 167

Webbiquity

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? Promote events through social media? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Cool Social Media Tools. Social Media Monitoring Tools. Wildfire Social Media Monitor.

Social Media 100

Social Media Tools Buzz Media 100

Industrial Marketing Today

DECEMBER 22, 2010

2010 has been another tough year for the industrial sector but I’m encouraged by all the good news that I’ve heard throughout the year about a modest rebound in U.S. In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. We’re almost at the end of the year and you made it.

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Customer Experience Matrix

JANUARY 7, 2010

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. So, on balance, I'd say the industry is still in a fairly early stage: late adolescence, if you will. What will 2010 bring? business-to-business marketing automation.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Walker Sands

DECEMBER 12, 2023

And from 2010 to 2014, Kyle covered energy, technology and venture capital for the Boston Business Journal. It’s five straight days of coverage devoted entirely to articles on the changing threat landscape and the ways industry tools and trends are responding to those threats. He also had a previous stint at CRN, from 2016 to 2021.

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Effectively connect with bloggers and other key online influencers in your industry?

PR 100

PR Tools Tips Blogger 100

B2B Marketing Traction

NOVEMBER 19, 2014

For those industries where the list of competitors seems too large to research and your research budget is small or non-existent, there are cost effective ways to analyze the competition. Do some keyword research and find out the most popular words and phrases used by buyers to find vendors in your industry.

Analysis 100

Analysis Verticals Planning Customer Surveys 100

Hubspot

APRIL 1, 2020

As a marketer, reading trending predictions or industry forecasts is the norm. We've all been there, especially with social media predictions. In this post, we're going to look at the top social media predictions that marketing experts got wrong. Bad Social Media Predictions. Maybe the industry will get there one day.

Social Media 95

Social Media Social Marketing Planning Media 95

Marketing Insider Group

JULY 21, 2020

Their collective revenue has caught the attention of investors, driving CPG stocks to outperform the S&P — and even high-tech industries, such as IT, telecom, and energy. With a 10-percent rise in shareholder returns over the past 25 years, this industry shows no sign of stopping. Last year alone, CPG online sales in the U.S.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

The Effective Marketer

MAY 7, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Explaining Social Media If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help. Like Be the first to like this post.

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

Marketing Insider Group

MAY 27, 2023

So John pulled a stunt that caught his attention and set up an interview with him in 2010 and has been able to talk with him about each of his books since then. Erin Clift Erin Clift, CMO of Waze, shares her journey and the intersection of media, content, and technology. There’s links to other interviews with him here.

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? Every disruptive technology is known to cause major upheavals in any industry. And digital marketing and social media are as disruptive as they come.

Social Media 60

Social Media Social Marketing Media Planning 60

Tomorrow People

OCTOBER 3, 2017

Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore. Work with a content marketing agency to build competitive advantage and differentiate in your industry. How to stand out in 2018 and beyond.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

KoMarketing Associates

MAY 31, 2012

With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them? Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. What kind of social media channels—i.e.,

Social Media 120

Social Media Media Work Management Marketing Management 120

Porch Group Media

DECEMBER 30, 2019

The Ultimate List of Consumer Travel Industry Stats and Trends to Know for 2020. Below is a list of 50 interesting trends and statistics as we look at the travel industry today and gain h into into what the future may hold. Interested in learning about V12’s solutions for customer acquisition in the travel industry?

Stats 72

Stats Trends Statistics Consulting 72

Onalytica B2B

AUGUST 7, 2018

Currently Social Media Director / Content Marketing Strategist at G Media Studios. I began my social media career officially back in 2010 working at the U.S. million in 2010 to $230 million in 2013. million in 2010 to $230 million in 2013. Talent Management / Promotions at TimSnowMGMT.com.

Word of Mouth 137

Word of Mouth Skype Advertising Agencies Work Management 137

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. If you have ever found yourself confused by any of the terminologies by industry or by platform, rest assured in knowing that we have you covered! General social media marketing terms.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Brandwatch Marketing

FEBRUARY 23, 2024

They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. 1/ Less Data, More Value Unless you’re in an industry that has a high consumer crossover, you can expect the volume of online conversation about your brand to be much lower.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Convince & Convert

APRIL 13, 2013

57% of Americans will have a smartphone this year , meaning that the majority of your customers (and in some industries, the vast majority) now possess two things, at all times, in their pants: Access to almost the entirety of the world’s knowledge. It’s time to recalibrate your expectations about customer complaints.

Social Media 147

Social Media Media Customer Satisfaction Marketing Management 147

QuanticMind

DECEMBER 5, 2019

The travel industry is booming. Here, we outline seven marketing challenges in the travel industry today and how they will impact the future of businesses in the space. Personalization has become very important in many different aspects of the travel industry. This is especially true with social media. Personalization.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Webbiquity

FEBRUARY 16, 2011

Nearly half of B2B marketers using social media view LinkedIn as an effective channel, while only one in three say the same of Facebook. LinkedIn Launches ‘Company Pages’ by MediaPost Online Media Daily. Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Need to Drive Leads?

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Brandwatch Marketing

FEBRUARY 23, 2024

They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. 1/ Less Data, More Value Unless you’re in an industry that has a high consumer crossover, you can expect the volume of online conversation about your brand to be much lower.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

Convince & Convert

JULY 28, 2010

The Key to Social Media Success is Just 2 Letters Why Content Marketing Matters To Me And Should To You [link] Howie at Sky Pulse Media This is what Sky Pulse Media is built on. link] [link] Hot In Marketing 5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Customer Experience Matrix

APRIL 4, 2014

To give some idea of the scale involved, the company said that simply monitoring “Beyoncé” across social and broadcast media creates 220 billion (with a “b”) data points relating to 2 billion times series tracking more than 100 metrics on 2.5 The system ingests huge swaths of social media, virtually every TV and radio broadcast in the U.S.,

Social Media 120

Social Media Enterprise Management Trends Work Management 120

chiefmartech

JUNE 27, 2020

I’ve called the past decade of the 2010’s The First Golden Age of Martech. It was an explosion of both a new industry ( martech ) and a new profession ( marketing technologists ). Martech grew from around $2 billion in 2010 to about $35 billion in 2019 — on the order of 1,650% growth in ten years.

Paid Search Agency 82

Paid Search Agency Work Management Advertising Agencies Marketing Management 82

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. Research: How do people talk about your industry and who are the influencers? What’s the client/competitor/industry name(s)? And that’s how I pick the right social media monitoring tool for the job.

Social Media 155

Social Media Media Paid Content Work Management 155

Ambal's Amusings

JANUARY 31, 2011

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. "Delve into social media marketing." That lead to the launch of Social Media Examiner - No turning back now!!

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Studies 100

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. million followers on Twitter? million followers on Twitter? What would you do?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter. Google Analytics may be all the power you need.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Convince & Convert

SEPTEMBER 7, 2010

I wrote a post a while ago called Social Media Excellence and a Side of Fries about the importance of people to McDonald’s) As you might expect, UnMarketing is not your typical marketing and business book. There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. More to the point, oughtn't authors of social media marketing books stray away from writing such books?

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121