Martech

JUNE 28, 2023

In all of the hype associated with this latest technology wave, a significant trend is occurring across industries that could significantly change the impact of AI — the retirement of the knowledge worker. What if they are wrong? They only needed to upgrade the software.

Marketing AI 116

Marketing AI Work Management Marketing Management Bandwidth 116

Moz

OCTOBER 18, 2020

We asked five local SEO experts to zero in on the trends and tactics businesses across five industries should focus on to get ahead — and stay ahead — during this time. For more local insights, download our State of Local SEO Industry Report. But what do these new trends mean for the ways businesses market themselves online?

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Tomorrow People

OCTOBER 3, 2017

Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore. Work with a content marketing agency to build competitive advantage and differentiate in your industry. How to stand out in 2018 and beyond.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

QuanticMind

DECEMBER 5, 2019

The travel industry is booming. Here, we outline seven marketing challenges in the travel industry today and how they will impact the future of businesses in the space. Personalization has become very important in many different aspects of the travel industry. Personalization. Keeping Up with New Technologies.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Porch Group Media

DECEMBER 30, 2019

The Ultimate List of Consumer Travel Industry Stats and Trends to Know for 2020. Below is a list of 50 interesting trends and statistics as we look at the travel industry today and gain h into into what the future may hold. Interested in learning about V12’s solutions for customer acquisition in the travel industry?

Stats 72

Stats Trends Statistics Consulting 72

Webbiquity

JANUARY 24, 2011

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. A handy way to supplement your email contact list with information about those prospects from the most popular social networks. Discover what information is available about a potential future boss or employee. Create animations?

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

FEBRUARY 16, 2011

And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase. Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Marketing Insider Group

AUGUST 5, 2020

Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. The marketing industry has been obsessed with Millennials for the past two decades. Source: [link].

Trends 342

Trends Planning Enterprise Management Paid Search Agency 342

Marketing Insider Group

JUNE 23, 2020

A decade ago, futurists and industry experts eagerly discussed the possibilities of the Internet of Things (IoT). In 2010, Ericsson predicted that we would have 50 billion connected devices by 2020. The year 2020 is here, and this prediction has fallen well short of the mark.

Internet Marketing 363

Internet Marketing Advertising Agencies Marketing Agencies 2 Paid Search Agency 363

Ambal's Amusings

JANUARY 31, 2011

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. My intent was to provide additional information to supplement my seminar. Michael Stelzner's Aha Moment.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Content Marketing Institute

JANUARY 29, 2019

In 2010, the Deepwater Horizon oil spill occurred in the Gulf of Mexico on a prospect operated by BP. Jonathan provides three tactics on how to differentiate products in an undifferentiated or commoditized industry. New laws or regulations that affect your industry can create differentiation in an undifferentiated market.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Case Studies 99

Brandwatch Marketing

FEBRUARY 23, 2024

The biggest is learning how to quantify the available information on the social web and determining what really matters. 1/ Less Data, More Value Unless you’re in an industry that has a high consumer crossover, you can expect the volume of online conversation about your brand to be much lower.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Industrial Marketing Today

SEPTEMBER 6, 2011

The idea of combining a website with the benefits of a blog is very appealing to many industrial marketers. In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Blog sites as inbound marketing hubs.

CMS Development 60

CMS Development Curation Inbound Marketing Marketing Management 60

Brandwatch Marketing

FEBRUARY 23, 2024

The biggest is learning how to quantify the available information on the social web and determining what really matters. 1/ Less Data, More Value Unless you’re in an industry that has a high consumer crossover, you can expect the volume of online conversation about your brand to be much lower.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV?

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

AUGUST 20, 2010

So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. Having worked closely with many manufacturers and companies from the industrial sector, I have learned several valuable lessons about what works when it comes to marketing to engineers and technical buyers.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? How can industrial and B2B marketers apply the same creative problem solving lessons in engaging with their prospects and customers? The four steps are: 1. Share your thoughts.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Contently

JUNE 18, 2018

This chart was made way back in 2010 by Sell! The challenge then, is figuring out how to tell a story or offer a new piece of information that’s different than what everyone else does. Your industry may be one of your passions. Sure, maybe some people will still click on a piece of content and subsequently buy some stuff.

Marketing & Strategy 152

Marketing & Strategy Paid Search Agency Content Advertising Agencies 152

Online Marketing Institute

NOVEMBER 1, 2010

Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. Or you can attend the MarketingProfs Business-to-Business Forum , May 3 through 5, 2010, in Boston, MA, were Forrester will jointly present more on this topic.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. The shelf life of your content is pretty short because new information is generated very quickly on the Internet.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. If written correctly, blogs inform and entertain your audience with relevant content that matters to them, effectively establishing trust with your brand. And best of all? Check out a quick Salesforce demo below.

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Oktopost

FEBRUARY 3, 2020

While Instagram has been around since 2010, it’s only recently evolved as a platform to fuel engagement through building rapport and reach future audiences who will one day become B2B decision-makers. Connect with other B2B companies in your industry with a similar audience profile. Tip #2: Follow Others. Tip #4: Use Hashtags.

B2B 124

B2B Ideal Customer Profiles Social Media Tips 124

Salesforce Marketing Cloud

JANUARY 2, 2024

With AI infiltrating nearly every aspect of our lives in 2023, sales leaders saw huge industry transformations — automation, data analysis, and enhanced productivity for starters. Trend 2: Prioritizing human connection I’ve heard sellers and sales leaders call 2010-2022 the golden age of sales.

Trends 69

Trends Top of Funnel Cold Calling Trust Marketing 69

MLT Creative

OCTOBER 26, 2010

The changing nature of our industry propels us to stay on top of the latest trends. Here's what's on tap for marketing industry events for November. Lauderdale, FL: An online marketing conference featuring today’s leaders in the Social Media, Search Marketing & Venture Capital industries. November 18, TWTRCON SF 2010.

B2B Marketing 40

B2B Marketing Advertising Agencies Paid Search Agency Mobile Advertising 40

Salesforce Marketing Cloud

JANUARY 2, 2024

With AI infiltrating nearly every aspect of our lives in 2023, sales leaders saw huge industry transformations — automation, data analysis, and enhanced productivity for starters. Trend 2: Prioritizing human connection I’ve heard sellers and sales leaders call 2010-2022 the golden age of sales.

Trends 64

Trends Top of Funnel Cold Calling Trust Marketing 64

Brandpoint

JANUARY 29, 2020

Ryan Sweeney is the Director of Analytics at Ignite Social Media and has been in the industry of social analytics since “ before the major networks released official analytics platforms.” How have you seen social media best practices evolve through your career, and where do you see the marketing industry in the new decade?

Social Media 130

Social Media Analytics Media Paid Search Agency 130

Webbiquity

FEBRUARY 2, 2011

Among the findings: these hyper-active researchers are constantly hunting for and gathering information, often conduct research on behalf of others, and “are most receptive to completing a registration form in exchange for content during the consideration and decision stages.&#. 11 steps toward a content strategy by Econsultancy.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Navigate the Channel

JANUARY 2, 2024

These reviews provide valuable insights into products, services and businesses, enabling potential customers to make informed choices. They offer a glimpse into the experiences of previous customers, helping prospective buyers make more informed choices. This holds true for other industries’ negative reviews as well.

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

KoMarketing Associates

MAY 28, 2015

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions. hours per day is spent viewing information via mobile device (roughly 29% of total time). In the US, 2.8

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Sprout Social

JULY 28, 2021

Those people, often senior leaders at an organization, need to feel confident in your partnership, authority in the industry and understanding of their business needs and goals. You have to build a structure around that room so that your customer, prospect or industry feels at home with your brand—even if they never use your product.

Brand Identity 124

Brand Identity Branding Ad Building Work Management 124

Varicent

FEBRUARY 4, 2021

million sellers employed in 2010 and, by 2019 – the most recent year for which there is occupational data – there were nearly 3.9 In both 2010 and 2019, B2B sellers, including the financial services sector, made up about 2.5% Industry knowledge remains a critical focus area, as well. million sellers in the US.

Work Management 52

Work Management B2B Sales Paid Search Agency Demand 52

KoMarketing Associates

APRIL 2, 2019

Depending on your industry, demonstrating thought leadership can take different shapes. In general, B2B decision makers are looking for content about new trends, industry analysis, and key statistics they can use in their work. To get started, simply answer questions relevant to your industry and expertise. Source AdExchanger).

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

Rev

APRIL 17, 2019

The man is basing his choice on two pieces of information. With that information, he chooses Horse 1. The woman knows the following pieces of information. I mean the coin toss stuff is true, but the rest of it was made up for Disney’s 2010 Secretariat movie. Chenery had better information than Phipps had.

B2B 128

B2B Cost per Lead B2B Sales B2B Marketing 128