Customer Experience Matrix

JANUARY 7, 2010

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. So, on balance, I'd say the industry is still in a fairly early stage: late adolescence, if you will. What will 2010 bring? business-to-business marketing automation.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

JANUARY 5, 2011

Summary: Here are my estimates for the size of the B2B marketing automation industry, broken down by customer segments. One of the things this has forced me to do is come up with an estimate of industry size that I'm willing to defend in print. These methods all yield similar figures -- around a $200 million in revenue for 2010.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Webbiquity

FEBRUARY 9, 2010

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010. Share this on Mixx. Tweet This! Seed this on Newsvine.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

JANUARY 20, 2010

What does 2010 hold for content marketing? ClickPredictions: Key Content Marketing Trends and Predictions for 2010 , an intriguing ebook just released by Marketo and ClickDocuments , attempts to provide some answers. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good? Share this on Mixx.

Trends 100

Trends Content Marketing Digg Marketo 100

Ambal's Amusings

JANUARY 28, 2010

How will social media marketing evolve in 2010? We have invited 2 Social Media Icons - Pam Brossman and Chris Garrett - to shed light on the following question: "What do you foresee as the biggest change that will happen in social media marketing in 2010? How should marketers and businesses adapt to this change?"

Social Media 100

Social Media Social Marketing Media Web 2.0 100

B2B Marketing Traction

NOVEMBER 19, 2014

For those industries where the list of competitors seems too large to research and your research budget is small or non-existent, there are cost effective ways to analyze the competition. Do some keyword research and find out the most popular words and phrases used by buyers to find vendors in your industry.

Analysis 100

Analysis Verticals Planning Marketing Plans 100

Webbiquity

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? Erica Swallow interviews 14 PR experts including Jeff Esposito , Lou Hoffman and Dave Delaney to get their opinions “on the future of public relations and how they see social media changing the industry.&# Optimize company news for SEO benefit?

PR 100

PR Tools Tips Blogger 100

Customer Experience Matrix

JULY 12, 2011

This provides an interesting overview of the industry. There’s a strong case to be made that micro-businesses in particular have such different needs that their vendors are not really part of the same industry as the rest of B2B marketing automation. So I’d estimate total industry revenue at $300 million for 2011.

Marketing Automation Services 120

Marketing Automation Services Segmentation Marketing Automation Automation 120

Customer Experience Matrix

AUGUST 1, 2012

I’ve gotten used to thinking of the B2B marketing automation industry as entering a consolidation phase, during which a handful of dominant vendors emerge and small vendors drop away. In other words, the industry is becoming less concentrated, at least for the moment. But they're directionally correct.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation B2B Marketing 120

Marketing Insider Group

JULY 21, 2020

Their collective revenue has caught the attention of investors, driving CPG stocks to outperform the S&P — and even high-tech industries, such as IT, telecom, and energy. With a 10-percent rise in shareholder returns over the past 25 years, this industry shows no sign of stopping. Last year alone, CPG online sales in the U.S.

Marketing AI 567

Marketing AI Stats Planning Case Studies 567

Martech

JUNE 28, 2023

In all of the hype associated with this latest technology wave, a significant trend is occurring across industries that could significantly change the impact of AI — the retirement of the knowledge worker. What if they are wrong? They only needed to upgrade the software.

Marketing AI 112

Marketing AI Work Management Marketing Management Bandwidth 112

Webbiquity

JUNE 10, 2021

Covid-19 has disrupted many businesses, particularly in the travel and hospitality industries where many had to close the doors for more than a year. Coming out of the pandemic, even those companies have now realized that an increased focus on digital marketing is necessary to keep up with competitors and drive sales.

Work Management 254

Work Management Marketing Management Paid Search Agency Marketing & Strategy 254

Webbiquity

MAY 3, 2018

SEO, as an industry and practice, has certainly changed a lot in the last decade, but the basic and core principles remain the same. Imran Khan has been in the SEO industry for a decent period, and has seen many techniques go obsolete and new ones emerge at the same time. Guest post by Imran Khan. This really ticks me off.

SEO 241

SEO Blogger Internet Marketing Knowledge Base 241

QuanticMind

DECEMBER 5, 2019

The travel industry is booming. Here, we outline seven marketing challenges in the travel industry today and how they will impact the future of businesses in the space. Personalization has become very important in many different aspects of the travel industry. Personalization. Keeping Up with New Technologies.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Marketing Insider Group

MAY 27, 2023

So John pulled a stunt that caught his attention and set up an interview with him in 2010 and has been able to talk with him about each of his books since then. Ann Handley Image Source: Ann Handley As Chief Content Officer for MarketingProfs, Ann Handley is clearly one of the most respected leaders in the industry.

Lead Ranking 190

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 190

Litmus

MAY 3, 2019

In this episode of Delivering , host Jason Rodriguez digs into the history of the email industry—from the first spam message to recent mergers and acquisitions. See where we came from as an industry and, perhaps more importantly, hear about where we’re all going. Where are we as an industry? Episode Transcript.

CAN-SPAM 56

CAN-SPAM Advertising Agencies Acquisitions Paid Search Agency 56

Tomorrow People

OCTOBER 3, 2017

Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore. Work with a content marketing agency to build competitive advantage and differentiate in your industry. How to stand out in 2018 and beyond.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Moz

OCTOBER 18, 2020

We asked five local SEO experts to zero in on the trends and tactics businesses across five industries should focus on to get ahead — and stay ahead — during this time. For more local insights, download our State of Local SEO Industry Report. In the industry, does Google tend to prioritize proximity over quality for core search terms?

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Porch Group Media

DECEMBER 30, 2019

The Ultimate List of Consumer Travel Industry Stats and Trends to Know for 2020. Below is a list of 50 interesting trends and statistics as we look at the travel industry today and gain h into into what the future may hold. Interested in learning about V12’s solutions for customer acquisition in the travel industry?

Stats 72

Stats Trends Statistics Consulting 72

Smashmouth Marketing

JUNE 1, 2022

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

Ideal Customer Profiles 246

Ideal Customer Profiles Activities Sales Qualified Leads Lead Ranking 246

Webbiquity

JANUARY 24, 2011

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars. Monitor social media discussions of your company or product in real time? Create animations? Promote events through social media? Gather competitive intelligence?

Social Media 100

Social Media Tools Buzz Media 100

Industrial Marketing Today

JULY 18, 2011

First the good news – 76 percent of small and medium sized manufacturers and industrial companies reported that their websites made a contribution to their growth during the second half of 2010. That is a typical makeup of companies in the industrial/manufacturing segment. Here a picture is worth a thousand words!

Marketing Websites 60

Marketing Websites Buyer Personas Customer Surveys Advertising Mediums 60

Webbiquity

FEBRUARY 16, 2011

Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. industry news, important announcements) and providing thoughtful, helpful answers to questions in your area of subject matter expertise. Now you can provide links to your published works as part of your profile.&#.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Customer Experience Matrix

OCTOBER 29, 2023

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. By then, industry analysts were beginning to offer their own definitions which, while worded differently, were broadly consistent with the Institute definition.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

Industrial Marketing Today

SEPTEMBER 6, 2011

The idea of combining a website with the benefits of a blog is very appealing to many industrial marketers. In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Blog sites as inbound marketing hubs.

CMS Development 60

CMS Development Curation Inbound Marketing Marketing Management 60

Onalytica B2B

AUGUST 7, 2018

I began my social media career officially back in 2010 working at the U.S. million in 2010 to $230 million in 2013. I have become within the influencer marketing industry an expert in business analytics, influencer relations, ROI and content / digital strategies. HOW DID YOU GET TO BECOME AN EXPERT IN INFLUENCER MARKETING.

Word of Mouth 137

Word of Mouth Skype Advertising Agencies Work Management 137

Content Marketing Institute

JANUARY 29, 2019

In 2010, the Deepwater Horizon oil spill occurred in the Gulf of Mexico on a prospect operated by BP. Jonathan provides three tactics on how to differentiate products in an undifferentiated or commoditized industry. New laws or regulations that affect your industry can create differentiation in an undifferentiated market.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Case Studies 98

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. Measuring customer engagement in complex industrial and B2B marketing is very important but it doesn’t have to be expensive and resource-intensive. Google Analytics may be all the power you need.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Ambal's Amusings

JANUARY 31, 2011

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. What was your "Aha" moment in 2010? He is also the author of the White Paper Pundit blog. Over to you.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Industrial Marketing Today

JUNE 15, 2010

I am referring to updating, maintaining and sometimes marketing their industrial websites. My opinion is somewhat biased because I am an industrial and B2B marketing consultant. I make my living providing marketing services including designing and marketing industrial websites. Is that a good thing?

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Webbiquity

MARCH 3, 2020

In app development, for example, this may involve building apps that not only run on both iOS and Android, but also support multiple communication protocols (for IoT applications), are secure (for regulated industries like healthcare), and interface with legacy enterprise systems (for industries like banking and finance).

Enterprise Management 254

Enterprise Management Work Management Marketing Management Marketing Proposals 254

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Contently

MARCH 5, 2019

When we started working on Contently in 2010, we issued a manifesto stating that we believed freelancers are the future of creative work. Now, as Contently readies to enter its 10th year, we want to hold ourselves accountable, be transparent, and set a good example for the rest of the industry by doubling down on our core values.

Communities 145

Communities Transparency Creativity Lead Scoring 145

chiefmartech

JUNE 27, 2020

I’ve called the past decade of the 2010’s The First Golden Age of Martech. It was an explosion of both a new industry ( martech ) and a new profession ( marketing technologists ). Martech grew from around $2 billion in 2010 to about $35 billion in 2019 — on the order of 1,650% growth in ten years. growth for GDP.

Paid Search Agency 82

Paid Search Agency Work Management Advertising Agencies Marketing Management 82

Customer Experience Matrix

JANUARY 1, 2019

The CDP industry had a great 2018, growing by 60% and reaching $740 million revenue, according to the CDP Institute’s just-released Industry Update (click here to download ). The industry added 29 vendors and 2,653 employees, slightly more than the 26 vendors and 2,233 employees added in 2017. Acquisitions.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Brandwatch Marketing

FEBRUARY 23, 2024

1/ Less Data, More Value Unless you’re in an industry that has a high consumer crossover, you can expect the volume of online conversation about your brand to be much lower. Similarly, B2B companies can find company or industry critics, listen to what they are saying, and respond suitably.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Industrial Marketing Today

JULY 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? How can industrial and B2B marketers apply the same creative problem solving lessons in engaging with their prospects and customers? The four steps are: 1. Share your thoughts.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60