Why Digital Media is Killing TV Advertising
Hubspot
JULY 22, 2019
Looking at that statistic, you wouldn't think that TV viewing is on the decline -- but it is, and with it, TV ad spend. TV advertising spend actually climbed 16% from 2010 to 2017 , according to analysis by ARK Investment Management. For example, YouTube TV increased its viewership by more than 10X between 2010 and 2017.
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