article thumbnail

Account-Based Marketing in SaaS: Strategies for Personalizing Customer Experiences

Scoop.it

Generating leads in SaaS now is different from what it was in 2010. Let’s see some statistics proving ABM is a powerful strategy that helps your SaaS business grow. Source Case study 2 Another example of a successful ABM campaign in SaaS is HubSpot’s “ABM 2.0” ” campaign.

article thumbnail

Why Marketing Best Practices May Sabotage Your Results

NuSpark Consulting

In 2005, HubSpot gave birth to the concept of inbound marketing , which was all about attracting people to your company with informative content, search-engine-optimization and social media marketing. Five hundred words might have been fine in 2010, but in 2019, you have to produce long, quality blog posts to compete with the best.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social media in B2B: from platforms to content… Ten years later.

Exo B2B

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Lynda St-Arneault managed to sort out these trends which you will see, are very ‘2010’. You can find an overflow of statistics. What is the relevance of social media for B2B? Cultural difference?

article thumbnail

60 Inspirational Holiday Marketing Statistics

Hubspot

Take a good, hard look at these 60 insightful holiday shopping statistics so you can plan your holiday marketing initiatives accordingly. General Holiday Shopping Statistics. billion was spent on Black Friday 2010, with 212 million shoppers visiting their favorite retailer offline and online. Online Holiday Shopping Statistics.

article thumbnail

B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. As of December 2010, almost a third (31%) of U.S. You can get all of the details by downloading the free HubSpot Marketing Data Box for yourself. consumers own smart phones.

article thumbnail

13 Mind-Bending Social Media Marketing Statistics

Hubspot

13 Mind-Bending Social Media Marketing Statistics. billion will be spent to advertise on social networking sites in 2011, a 55 percent increase over 2010. What is your favorite social media related statistic? Connect with HubSpot : 20 percent of searches on Google each day have NEVER been searched for before.

article thumbnail

The Dark Future of Native Advertising

Digital B2B Marketing

Making that statistic even worse, as Doug Kessler recently pointed out, this content often isn’t clearly labeled. Here are just a few examples: Since launching in 2010, Content Marketing Institute has a built a professional services business by establishing its own content brand.