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2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. What will 2010 bring? HubSpot particularly comes to mind, which is a testament to their own marketing skills. 2009 was a year of tremendous growth for demand generation systems (a.k.a.

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Raab Report: B2B Marketing Automation Revenues to Hit $525 Million in 2012

Customer Experience Matrix

The new report contains a rich trove of industry information. I put this at $325 million for 2011, a 50% increase from 2010. It starts with the four largest B2B specialists: Infusionsoft, HubSpot, Marketo, and Eloqua. I estimated 2012 revenues for HubSpot and Eloqua based on their client counts and revenue per client.

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Welcome to The New Decade of Marketing

Hubspot

Since 2010, the marketing world has changed. In the early 2010s, social networks were only starting to gain traction. Instagram was launched in 2010. Ten years ago, closed-loop reporting was impossible for many marketers. Currently, only 52% of marketers use some form of attribution reporting.

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Raab Report: B2B Marketing Automation Industry Is Getting More, Not Less, Fragmented

Customer Experience Matrix

That’s why I was a bit surprised when yesterday’s blog post showed that the “big four” industry vendors (Infusionsoft, HubSpot, Marketo, and Eloqua) are actually growing slower than the “next four” largest (Pardot, Act-On Software, Net-Results, and SalesFusion). But they're directionally correct.

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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. The 9 Worst Ways to Use LinkedIn for Business by HubSpot Blog. Now you can provide links to your published works as part of your profile.&#. LinkedIn Launches ‘Company Pages’ by MediaPost Online Media Daily.

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How Online Sales Can Help You Grow in Hard Times

Hubspot

A 2021 Gartner report revealed that 44% of millennials prefer interactions online with no sales representative in B2B purchase settings (and 100% of authors of this post). The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. How HubSpot Payments Can Help.

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4 Higher Ed Digital Marketing Strategies To Increase Online Applications

SmartBug Media

In 2010, universities enrolled an all-time record of 21 million students. Tying in social media monitoring tools ( like this one from HubSpot ) can help eliminate missed opportunities to join in on conversations that are relevant. Since then, there’s been a steady decline in enrollments, averaging a year-over-year decrease of 1.67