Account-Based Marketing in SaaS: Strategies for Personalizing Customer Experiences
Scoop.it
OCTOBER 5, 2023
Generating leads in SaaS now is different from what it was in 2010. These days, setting up a landing page and pop-up and driving some traffic to your website is no longer enough to get the best quality leads. Source Case study 2 Another example of a successful ABM campaign in SaaS is HubSpot’s “ABM 2.0”
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