PWB Marketing Blog
Five Awesome B2B Social Media Statistics
PWB Marketing Blog
AUGUST 24, 2011
Source: Hubspot, State of Inbound Marketing Lead Generation Report, 2010. Source: MarketingSherpa, October 2010. Source: Hubspot, State of Inbound Marketing Report, 2011. Source: White Horse, March 2010. Source: BtoB Magazine, July 2010. Do you think social media isn’t for B2B organizations? Think again. It’s true B2B tends to be slower to adopt new trends.
Can Your Customers Find Your B2B Industrial Company Online?
PWB Marketing Blog
AUGUST 17, 2011
Source: White Horse, March 2010. Source: Hubspot, State of Inbound Marketing Lead Generation Report, 2010. Source: Hubspot, State of Inbound Marketing Report, 2011. Source: MarketingSherpa, October 2010. Quick, type in your company name in Google. What are the search results? Does your company show up for the first listing? But don’t stop there. Maybe, maybe not.
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. 8 Ways to Not Get ReTweeted by HubSpot Blog. Best of 2010: 14 Ways Every Business Should Be Using Twitter by Inkling Media. All You Need to Know About Twitter in 2010 [Infographic] by Mediabistro. by Ask Aaron Lee.
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170. So what are the best ways to use Twitter for business?
Best LinkedIn Guides, Tips and Tactics of 2010
FEBRUARY 16, 2011
Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. The 9 Worst Ways to Use LinkedIn for Business by HubSpot Blog. According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. Which common mistakes should you avoid?
Best Website Design Guides and Tips of 2010
MARCH 3, 2011
5 Things That Websites Need in 2010! 5 Items to Delete From Your Website Today by HubSpot Blog. Website design standards continue to evolve and grow more sophisticated. Tables are out; CSS is in. Flash is out (or should at least be used sparingly): HTML5 is (almost) in. Screen sizes now range from small smartphone screens to large, widescreen desktop monitors. Visual Website Design.
Ten reasons to blog – even if nobody reads it
grow - Practical Marketing Solutions
NOVEMBER 7, 2010
Hubspot research shows that sites with blogs get 55% more traffic than sites without blogs — even if there are no readers! . . Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all.
78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
AUGUST 16, 2010
How to Monitor Your Social Media Presence in 10 Minutes a Day by HubSpot Blog. The Ultimate Glossary: 101 Social Media Marketing Terms Explained by HubSpot Blog. 10 Free Social Media Tools Every PR Pro Should Master In 2010 by the COMMS corner. 11 Killer Social Media Presentations Worth Watching by HubSpot Blog. With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. by Kuno Creative. 5 stars.
Top 56 B2B Marketing Posts for September 2010
B2B Marketing Zone Posts
OCTOBER 5, 2010
Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. Here are the top items based on social signals.
Hubspot TV – the Inside Story
NOVEMBER 22, 2010
Have you heard of Hubspot TV? It’s a weekly online marketing show by Hubspot. Airs every Friday at 4:00pm ET online. If you’ve not seen it, tune in tomorrow at 4:00pm – it’s airing on Tuesday due to the Thanksgiving holiday. … Continue reading → Tags: Business relationships Content marketing Demand Generation Easy lead generation Laugh and Learn lead generation Lead Nurturing Lead Scoring Leadership Management best practices Manufacturing Sales Marketing Marketing Automation marketing campaigns
12 Quick Content Marketing Tips and Trends
What Works - What Doesn't
DECEMBER 16, 2010
Featured speakers were Ann Handley, Chief Content Officer at online marketing site MarketingProfs , and Brian Halligan, CEO of inbound marketing software vendor HubSpot. 7) While HubSpot uses both channels to promote itself, it gets a lot more paying customers from LinkedIn than from Twitter. Including hot key words and being snarky (i.e., edgy) helps. For more information…”).
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. 6 Key Metrics for a Social Media Measurement Dashboard [Best of SEW 2010 #4] by Search Engine Watch.
Happy Holidays From HubSpot! [Video Card]
DECEMBER 24, 2010
2010 has been a great year for HubSpot -- all thanks to you! With the holiday season in full swing, we at HubSpot wanted to say thank you and send warm wishes your way! Naturally, the best way to do this is by showing the different faces behind HubSpot. Happy Holidays, The HubSpot Team Connect with HubSpot Our community has inspired each one of our teams to work hard, experiment, and embrace constant learning. Watch our video card to see those faces and read our message. We hope you enjoy watching it as much as we enjoyed making it!
Creating Engagement in B2B Marketing
Buzz Marketing for Technology
MARCH 2, 2010
You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Their platform is good up to 20,000 people and we had 24,000 signed up for our January 19, 2010 virtual event. A recent Cone Inc.’s Creating Engagement. Measuring Engagement.
17 Examples of Great Presentation Design
MAY 26, 2010
At HubSpot, we are always working to make are presentations better. The Science of Social Media Marketing View more presentations from HubSpot Internet Marketing. HubSpot Guidelines For Presentations View more presentations from HubSpot Internet Marketing. Connect with HubSpot Last week we shared 10 rules to help instantly improve your presentations.
5 Corporate B2B Blogs That You Should Copy
Anything Goes Marketing
OCTOBER 18, 2010
A recent study by Hubspot found that those companies that use blogs generate 67% more leads than those that don't. The importance of blogs in your B2B marketing mix can't be overlooked. Blogs are too important in keeping customers and future customers informed about your industry, your products and your company, driving people to your website, and generating leads. However, anyone that can open a.
Marketing Automation Trends for 2010
JANUARY 12, 2010
In this post I want to focus on the trends in Marketing Automation for 2010. Mike Volpe , VP of Inbound Marketing, Hubspot. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Manticore Technology wishes you a full-funnel in 2010. predictions.
Inbound Marketing vs. Outbound Marketing
JULY 7, 2010
Free Download: 2010 Online Marketing Blueprint. Connect with HubSpot Editor's Note : An updated version of this article has been published here: " Inbound Marketing and the Next Phase of Marketing on the Web ". I call these methods "outbound marketing" where a marketer pushes his message out far and wide hoping that it resonates with that needle in the haystack.
B2B Marketing Stats from HubSpot’s Marketing Data Box
MAY 16, 2011
HubSpot last week released the Marketing Data Box , a 3.4 As of December 2010, almost a third (31%) of U.S. You can get all of the details by downloading the free HubSpot Marketing Data Box for yourself. megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Content aggregation ?). Slide 11: Americans are increasingly going online for news.
Best SEO Guides, Tips and Resources of 2010
JANUARY 26, 2011
Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. 12 Amazing SEO Infographics by HubSpot Blog. ** 5 Stars. The Art and Science of SEO Site Audits [Best of SEW 2010 #10] by Search Engine Watch. ** 5 Stars. Eric Enge reviews some of the most impactful changes for search optimization in 2010 (e.g., SEO Basics. What Is SEO, Really?
12 Social Media Tools for B2B Pre-Event Marketing
DECEMBER 1, 2010
Kristina Goodrich says: December 1, 2010 at 12:12 am Thank you, Adam! Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. Once your event is created, invite your connections to attend.
Top 10 Inbound Marketing Ebooks and Webinars of 2010
DECEMBER 22, 2010
As marketers around the world prepare for the budgeting, planning, and execution that will happen in the New Year, the team here at HubSpot has been busy looking at data from 2010. After crunching the numbers, we have determined our 10 most popular webinars and ebooks of 2010. Top 10 Inbound Marketing Ebooks and Webinars of 2010. 2010 Online Marketing Blueprin t. What other content did you find helpful for your inbound marketing education on the web in 2010? Connect with HubSpot Whos Blogging What About Facebook Ebook.
Predictions for B2B Marketing in 2011
Customer Experience Matrix
DECEMBER 12, 2010
Current examples: Hubspot's Web site grader for SEO, Omniture Test & Target for landing page optimization, Google AdWords for keyword and copy testing.) I don't usually bother with the traditional "predictions for next year" piece at this time of year. But I happened to write one in response to a question at the Focus online community last week. So I figured I'd share it here as well. Summary: 2011 will see continued adjustment as B2B lead generators experiment with the opportunities provided by new media. Marketing automation hits an inflection point, or maybe two.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
92% of recruiters use social media to find new candidates, up from 82% in 2010. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 76% of Twitter users are active tweeters, up from 47% in 2010. 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). HubSpot ).
Marketing automation starves without a Content Marketing strategy
DECEMBER 29, 2010
(This article originally ran on September 16, 2010) Grades at Grader.com (by Hubspot) We’re proud of these too! Especially since our domains were stolen four months ago. Find New Customers – 98.9 out of 100 @fearlesscomp on Twitter – 100 … Continue reading → Buyer Personas Buying Process Content marketing Demand Generation lead generation Lead Nurturing Leadership Management best practices Marketing Marketing Automation
Hubspot TV – featuring @fearlesscomp of Find New Customers
FEBRUARY 7, 2011
Here’s HubspotTV from November 19, 2010 featuring Yours Truly with Mike Volpe and Karen Rubin. Maybe you were tied up. Maybe you were on the phone. Maybe you were sleeping. How else could you have missed it live? No matter. … Continue reading → Business relationships Content marketing Demand Generation Guest appearances Leadership Leadership Lessons Management best practices Marketing marketing campaigns Presentation skills Remarkable content Sales 2.0 sales leadership
9 Indispensable B2B Social Media White Papers
Social Media B2B
NOVEMBER 2, 2010
Published by Hubspot, May 2010. Published by Radian 6, September 2010. Published by: Business.com, September 2010. Published by Marketo, June 2010. Published by Microsoft, February 2010. Published by B2Bento, February 2010. Published by HiveFire, March 2010. Published by Business.com, November 2010. Published by: B2Bento, January 2010.
The Best B2B Marketing Ideas of 2010 – Q1 Review
MAY 31, 2011
This contest, which ran at the end of 2010 was won by Kinaxis. The final standings from the Linkedin poll are: Honorable Mention: HubspotTV by Hubspot. Those are a few of the favorites we found in 2010. B2B Lead Generation | The Best B2B Marketing Ideas of the Year. Today is the end of Q1 for most companies – a good time, I think to review the most innovative B2B marketing ideas of last year. Lots of companies can learn from these superb approaches by these great marketing firms. Click the underlined title to watch the show.). Juan Eloqua by Eloqua (6%). Juan Eloqua.
Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010
MARCH 8, 2011
In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Next week will feature the must-see Best-of-2010 season finale post here, then it’s on to new ideas and putting 2010 in the rearview mirror. Enjoy! 101 B2B Marketing Cliches.
Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010
B2B Marketing Zone Posts
JANUARY 4, 2011
Here it is - the very best posts and the hottest topics for 2010. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010. How to Calculate Social Marketing ROI - Paul Gillin , June 24, 2010. Vital statistics for every B2B marketer - Earnest about B2B , March 16, 2010. Blog Checklist: 10 Items BEFORE You Publish… - Writing on the Web , July 14, 2010.
How to use social media for B2B
MARCH 19, 2010
Image by HubSpot via Flickr. I want to do something ambitious and I’m hoping you’ll help. I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. I think it’s important to try to do this if we’re going to get social media integrated with the rest of marketing. Here they are: Monitor. Engage. Manage.
Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)
Customer Experience Matrix
DECEMBER 27, 2010
I excluded HubSpot because it is a fundamentally different product.) Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. This happens no matter how loudly analysts warn buyers not to make that mistake.
28 Awesome B2B Social Media Statistics
Social Media B2B
AUGUST 4, 2010
Forecasts : Annual growth in US B2B online marketing spend is forecast at 8% in 2010 and is set to reach 14% by 2012. In contrast, when Hubspot surveyed B2B companies in North America about lead generation through social channels, 45% rated LinkedIn effective, compared with just 33% who said the same of Facebook. of their marketing budgets on social media in February 2010, and B2B services marketers were spending 6.5%. in 2010. of B2B marketers say they plan to boost their marketing budgets in 2010, 47.5% We hope you enjoy digging into the numbers. Source ).
JULY 12, 2010
UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners. Both groups will use HubSpot to generate more inbound leads, but they have vastly different requirements. Small Businesses. Conclusion.
Win Marketing Prizes in @HubSpot's Countdown to 2011
DECEMBER 27, 2010
Here at HubSpot, we decided to bring a little levity and cheer to our community and customers by giving them a chance to win some great inbound marketing prizes as we count down to 2011! Each day this week as we approach the new year, HubSpot will announce the link to the next raffle on Twitter , Facebook and LinkedIn. Happy Holidays and a Happy New Year from HubSpot!
11 Mind-Blowing Mobile Marketing Infographics
JULY 22, 2010
HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Connect with HubSpot Smart phones, tablets, laptops and mobile broadband cards have all changed the way we access the internet. According to Pew Research Center, 59% of adult Americans go online wirelessly.
B2B marketers are stumbling in the dark
NOVEMBER 2, 2010
The report, sponsored by Hubspot, also examines the skills that modern marketing teams need to develop to take advantage of social, inbound tactics. Bookmark on Delicious Reader comments (9): Add your own Jason Ball 12:50PM on 1st November 2010 Good points Doug and entirely consistent with my own experiences.In Gina Bray 2:50PM on 1st November 2010 Couldnt agree more. Nice one.