PWB Marketing Blog
Five Awesome B2B Social Media Statistics
PWB Marketing Blog
AUGUST 24, 2011
Source: Hubspot, State of Inbound Marketing Lead Generation Report, 2010. Source: MarketingSherpa, October 2010. Source: Hubspot, State of Inbound Marketing Report, 2011. Source: White Horse, March 2010. Source: BtoB Magazine, July 2010. Do you think social media isn’t for B2B organizations? Think again. It’s true B2B tends to be slower to adopt new trends.
Can Your Customers Find Your B2B Industrial Company Online?
PWB Marketing Blog
AUGUST 17, 2011
Source: White Horse, March 2010. Source: Hubspot, State of Inbound Marketing Lead Generation Report, 2010. Source: Hubspot, State of Inbound Marketing Report, 2011. Source: MarketingSherpa, October 2010. Quick, type in your company name in Google. What are the search results? Does your company show up for the first listing? But don’t stop there. Maybe, maybe not.
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170. So what are the best ways to use Twitter for business?
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Ways to Not Get ReTweeted by HubSpot Blog. Best of 2010: 14 Ways Every Business Should Be Using Twitter by Inkling Media. All You Need to Know About Twitter in 2010 [Infographic] by Mediabistro. by Ask Aaron Lee.
JULY 12, 2010
UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners. Both groups will use HubSpot to generate more inbound leads, but they have vastly different requirements. Small Businesses. Conclusion.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. The State of the Blogosphere 2010 by Brian Solis.
78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
AUGUST 16, 2010
How to Monitor Your Social Media Presence in 10 Minutes a Day by HubSpot Blog. The Ultimate Glossary: 101 Social Media Marketing Terms Explained by HubSpot Blog. 10 Free Social Media Tools Every PR Pro Should Master In 2010 by the COMMS corner. 11 Killer Social Media Presentations Worth Watching by HubSpot Blog. With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. by Kuno Creative. s, 50?s,
The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
DECEMBER 16, 2014
Over the last eight years, lots of things have changed in HubSpot''s marketing. By the time I joined HubSpot and started our email marketing program, we already had thousands of people we could email -- a lot more than you''d expect at any company, let alone a startup no one had heard of. How to Generate Leads with HubSpot ). By 2010, we were on to our fifth ESP.
Marketing Automation Trends for 2010
JANUARY 12, 2010
In this post I want to focus on the trends in Marketing Automation for 2010. Mike Volpe , VP of Inbound Marketing, Hubspot. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Manticore Technology wishes you a full-funnel in 2010. predictions.
Hubspot TV – the Inside Story
NOVEMBER 22, 2010
Have you heard of Hubspot TV? It’s a weekly online marketing show by Hubspot. Airs every Friday at 4:00pm ET online. If you’ve not seen it, tune in tomorrow at 4:00pm – it’s airing on Tuesday due to the Thanksgiving holiday. … Continue reading → Tags: Business relationships Content marketing Demand Generation Easy lead generation Laugh and Learn lead generation Lead Nurturing Lead Scoring Leadership Management best practices Manufacturing Sales Marketing Marketing Automation marketing campaigns
Best LinkedIn Guides, Tips and Tactics of 2010
FEBRUARY 16, 2011
Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. The 9 Worst Ways to Use LinkedIn for Business by HubSpot Blog. According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. Which common mistakes should you avoid?
Best Website Design Guides and Tips of 2010
MARCH 3, 2011
Things That Websites Need in 2010! Items to Delete From Your Website Today by HubSpot Blog. Website design standards continue to evolve and grow more sophisticated. Tables are out; CSS is in. Flash is out (or should at least be used sparingly): HTML5 is (almost) in. Screen sizes now range from small smartphone screens to large, widescreen desktop monitors. Visual Website Design.
The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot
Customer Experience Matrix
MARCH 8, 2011
Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. But HubSpot plays in a different pond, where the frogs are more numerous and much livelier.
Ten reasons to blog – even if nobody reads it
grow - Practical Marketing Solutions
NOVEMBER 7, 2010
Hubspot research shows that sites with blogs get 55% more traffic than sites without blogs — even if there are no readers! . 2) Marketing differentiation – Finding a way to stand-out may be the most difficult chore a business faces. . Building an engaged community through a business blog can be extremely difficult — sometimes impossible. There better be. Why not use it?
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far).
Top 56 B2B Marketing Posts for September 2010
B2B Marketing Zone Posts
OCTOBER 5, 2010
Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. Here are the top items based on social signals.
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog.
Happy Holidays From HubSpot! [Video Card]
DECEMBER 24, 2010
2010 has been a great year for HubSpot -- all thanks to you! With the holiday season in full swing, we at HubSpot wanted to say thank you and send warm wishes your way! Naturally, the best way to do this is by showing the different faces behind HubSpot. Happy Holidays, The HubSpot Team Connect with HubSpot Our community has inspired each one of our teams to work hard, experiment, and embrace constant learning. Watch our video card to see those faces and read our message. We hope you enjoy watching it as much as we enjoyed making it!
12 Quick Content Marketing Tips and Trends
What Works - What Doesn't
DECEMBER 16, 2010
Featured speakers were Ann Handley, Chief Content Officer at online marketing site MarketingProfs , and Brian Halligan, CEO of inbound marketing software vendor HubSpot. Content Marketing IT Marketing B2B marketing blogging tips content marketing content marketing trends for 2011 HubSpot Marketing Profs quick tips for content marketing Schwartz Communications social media
Who should guest host HubSpot TV?
AUGUST 27, 2010
We've had a fun filled 2 years on HubSpot TV , but for the next couple weeks my co-host Karen Rubin is away. Don't know what HubSpot TV is? Click here to vote on the Guest Host for HubSpot TV (Voting closes 12 noon on September 1.). Connect with HubSpot So I need someone to help me out as a guest co-host on September 3 or 10.
9 Indispensable B2B Social Media White Papers
Social Media B2B
NOVEMBER 2, 2010
Published by Hubspot, May 2010. Published by Radian 6, September 2010. Published by: Business.com, September 2010. Published by Marketo, June 2010. Published by Microsoft, February 2010. Published by B2Bento, February 2010. Published by HiveFire, March 2010. Published by Business.com, November 2010. Published by: B2Bento, January 2010.
Sales 2.0: Shortening Sales Cycles Means Focussing On The Social Buying Process
Social Marketing Forum
DECEMBER 13, 2010
Research Sales B2B buying process George Silverman HubSpot OneSource Outsell Sales 2.0 Trust is a crucial element in speeding up the purchasing decision. Shortening the sales cycles is important because it leads to higher profit but also because sales cycles (certainly in B2B) appear to be longer than before. sales cycles word-of-mouth
Creating Engagement in B2B Marketing
Buzz Marketing for Technology
MARCH 2, 2010
You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Their platform is good up to 20,000 people and we had 24,000 signed up for our January 19, 2010 virtual event. A recent Cone Inc.’s Creating Engagement. Measuring Engagement.
The One Effective Use of Facebook for B2B Marketing
MARCH 9, 2010
TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month. It’s now the second most-visited site on the web , behind only Google. Tags: Facebook Social Media Marketing b2b marketing b2b social media b2b success with Facebook brands on Facebook Google HubSpot LinkedIn Mark Schaefer Resco TechCrunch
17 Examples of Great Presentation Design
MAY 26, 2010
At HubSpot, we are always working to make are presentations better. The Science of Social Media Marketing View more presentations from HubSpot Internet Marketing. HubSpot Guidelines For Presentations View more presentations from HubSpot Internet Marketing. Connect with HubSpot Last week we shared 10 rules to help instantly improve your presentations.
Inbound Marketing vs. Outbound Marketing
JULY 7, 2010
Free Download: 2010 Online Marketing Blueprint. Connect with HubSpot Editor's Note : An updated version of this article has been published here: " Inbound Marketing and the Next Phase of Marketing on the Web ". call these methods "outbound marketing" where a marketer pushes his message out far and wide hoping that it resonates with that needle in the haystack.
5 Corporate B2B Blogs That You Should Copy
Anything Goes Marketing
OCTOBER 18, 2010
recent study by Hubspot found that those companies that use blogs generate 67% more leads than those that don't. The importance of blogs in your B2B marketing mix can't be overlooked. Blogs are too important in keeping customers and future customers informed about your industry, your products and your company, driving people to your website, and generating leads. However, anyone that can open a.
Best SEO Guides, Tips and Resources of 2010
JANUARY 26, 2011
Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. 12 Amazing SEO Infographics by HubSpot Blog. ** 5 Stars. The Art and Science of SEO Site Audits [Best of SEW 2010 #10] by Search Engine Watch. ** 5 Stars. Eric Enge reviews some of the most impactful changes for search optimization in 2010 (e.g., SEO Basics. What Is SEO, Really?
12 Social Media Tools for B2B Pre-Event Marketing
DECEMBER 1, 2010
Kristina Goodrich says: December 1, 2010 at 12:12 am Thank you, Adam! Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. Once your event is created, invite your connections to attend.
B2B Marketing Stats from HubSpot’s Marketing Data Box
MAY 16, 2011
HubSpot last week released the Marketing Data Box , a 3.4 As of December 2010, almost a third (31%) of U.S. You can get all of the details by downloading the free HubSpot Marketing Data Box for yourself. megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Content aggregation ?). Slide 11: Americans are increasingly going online for news.
28 Awesome B2B Social Media Statistics
Social Media B2B
AUGUST 4, 2010
Forecasts : Annual growth in US B2B online marketing spend is forecast at 8% in 2010 and is set to reach 14% by 2012. In contrast, when Hubspot surveyed B2B companies in North America about lead generation through social channels, 45% rated LinkedIn effective, compared with just 33% who said the same of Facebook. Budgets : B2B product marketers were spending an average of 3.4% of their marketing budgets on social media in February 2010, and B2B services marketers were spending 6.5%. B2B marketing spending on social networking sites is predicted to rise 43.3% in 2010.
Hubspot TV – featuring @fearlesscomp of Find New Customers
FEBRUARY 7, 2011
Here’s HubspotTV from November 19, 2010 featuring Yours Truly with Mike Volpe and Karen Rubin. Maybe you were tied up. Maybe you were on the phone. Maybe you were sleeping. How else could you have missed it live? No matter. … Continue reading → Business relationships Content marketing Demand Generation Guest appearances Leadership Leadership Lessons Management best practices Marketing marketing campaigns Presentation skills Remarkable content Sales 2.0 sales leadership
How to use social media for B2B
MARCH 19, 2010
Image by HubSpot via Flickr. want to do something ambitious and I’m hoping you’ll help. I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. think it’s important to try to do this if we’re going to get social media integrated with the rest of marketing. Here they are: Monitor. Engage. Manage.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
92% of recruiters use social media to find new candidates, up from 82% in 2010. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 76% of Twitter users are active tweeters, up from 47% in 2010. 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). HubSpot ).
The Best B2B Marketing Ideas of 2010 – Q1 Review
MAY 31, 2011
This contest, which ran at the end of 2010 was won by Kinaxis. The final standings from the Linkedin poll are: Honorable Mention: HubspotTV by Hubspot. 4. Those are a few of the favorites we found in 2010. B2B Lead Generation | The Best B2B Marketing Ideas of the Year. Today is the end of Q1 for most companies – a good time, I think to review the most innovative B2B marketing ideas of last year. Lots of companies can learn from these superb approaches by these great marketing firms. Click the underlined title to watch the show.). Juan Eloqua by Eloqua (6%). 2.
Marketing automation starves without a Content Marketing strategy
DECEMBER 29, 2010
(This article originally ran on September 16, 2010) Grades at Grader.com (by Hubspot) We’re proud of these too! Especially since our domains were stolen four months ago. Find New Customers – 98.9 out of 100 @fearlesscomp on Twitter – 100 … Continue reading → Buyer Personas Buying Process Content marketing Demand Generation lead generation Lead Nurturing Leadership Management best practices Marketing Marketing Automation
Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010
B2B Marketing Zone Posts
JANUARY 4, 2011
Here it is - the very best posts and the hottest topics for 2010. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010. How to Calculate Social Marketing ROI - Paul Gillin , June 24, 2010. Vital statistics for every B2B marketer - Earnest about B2B , March 16, 2010. Blog Checklist: 10 Items BEFORE You Publish… - Writing on the Web , July 14, 2010.
Top 10 Inbound Marketing Ebooks and Webinars of 2010
DECEMBER 22, 2010
As marketers around the world prepare for the budgeting, planning, and execution that will happen in the New Year, the team here at HubSpot has been busy looking at data from 2010. After crunching the numbers, we have determined our 10 most popular webinars and ebooks of 2010. Top 10 Inbound Marketing Ebooks and Webinars of 2010. 1. 2010 Online Marketing Blueprin t. 8. What other content did you find helpful for your inbound marketing education on the web in 2010? Connect with HubSpot Whos Blogging What About Facebook Ebook. 2.
60 @HubSpot Employees. One Take. [video]
OCTOBER 13, 2010
The HubSpot team wants to thank its customers and community for the past four awesome years of inbound marketing. There are far too many HubSpot employees who helped with the video to list here, but feel free to find them in this great @HubSpot Twitter list ! Connect with HubSpot Seriously, you all rock. We hope it makes you smile.
Top 20 Most Useful LinkedIn Blog Posts of 2010
DECEMBER 21, 2010
Although Facebook and Twitter always steal the social media spotlight, 2010 should be remembered as the year where LinkedIn accelerated development and released a plethora of new applications, features, and functionality to their platform for professionals. My 5 most popular how to blog posts of 2010: 10 Things You Must Do for Linked In Profile Completeness . GENERAL HOW TO TIPS.
B2B Content Marketing: HubSpot May Be the Best in the World
MARCH 24, 2011
Steve Gershick interviewed Mike Volpe, VP of Marketing for Hubspot. Hubspot had yours truly as a special guest for HubspotTV on November 19, 2010.). Hubspot just got a massive investment of funds from the likes of Sequoia, Google and Salesforce.com, among others, with a D round that totaled $32 million. Here comes Hubspot! Mike Volpe. Yes, indeed! Look out world!
Win Marketing Prizes in @HubSpot's Countdown to 2011
DECEMBER 27, 2010
Here at HubSpot, we decided to bring a little levity and cheer to our community and customers by giving them a chance to win some great inbound marketing prizes as we count down to 2011! Each day this week as we approach the new year, HubSpot will announce the link to the next raffle on Twitter , Facebook and LinkedIn. Happy Holidays and a Happy New Year from HubSpot!
Predictions for B2B Marketing in 2011
Customer Experience Matrix
DECEMBER 12, 2010
Current examples: Hubspot's Web site grader for SEO, Omniture Test & Target for landing page optimization, Google AdWords for keyword and copy testing.) 3. I don't usually bother with the traditional "predictions for next year" piece at this time of year. But I happened to write one in response to a question at the Focus online community last week. So I figured I'd share it here as well. Summary: 2011 will see continued adjustment as B2B lead generators experiment with the opportunities provided by new media. 1. Marketing automation hits an inflection point, or maybe two.