Biznology

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The B2B marketing ironies of our time

Biznology

Hubspot preaches inbound marketing as a mantra, right? Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone. Or tell me to shut up and talk about something else.

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24 reasons SEO and social media are inextricably linked

Biznology

Google+ has the highest correlated social factor for SEO ranking (source: HubSpot ). In 2010, Google and Bing admitted to also rank website by how sociable they are (source: PPC.org ). If you provide the Google+ id while guest posting on a blog, you establish author rank and Google gives you credit for writing the article.

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15 best Big Data companies and why they stand out

Biznology

Domo’s been around since 2010, but that’s still an absurdly large amount of funding for a company that’s just publicly entered the market. The DataHero cloud-based service collects data from such disparate sources as Box, Dropbox, Google Drive, Excel, Office 365, Marketo, HubSpot, and Eventbrite, and turns it into charts and dashboards.