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| | B2BMARKETINGSMARTS
JANUARY 11, 2010 How marketers can help prevent lost sales.
It was my responsibility to find the lead, pitch the lead, close the lead, handle the client and then sell it again. As a direct marketing consultant and copywriter, my experience with the sales departments at a few of my client companies has been that sales doesn’t want anything to do with a lead until the lead is ready to buy. Position. Readiness.
| | FEARLESS COMPETITOR
AUGUST 31, 2011 The Best B2B Marketing Ideas of 2010
B2B Lead Generation | The Best B2B Marketing Ideas of 2010. The final standings in the best B2B marketing idea of 2010 are: 4. Check out the Behind the Scenes post here) In addition, yours truly, the B2B lead generation expert, the Fearless Competitor, appeared live on HubspotTV on November 19, 2010. Those are a few of the favorites we found in 2010.
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| | FEARLESS COMPETITOR
JUNE 28, 2010 7 Keys to Successful Lead Nurturing
(If you’d like to download a PDF of this article, please visit Lead Nurturing at Find New Customers). We invite you to check out our new and improved Lead Generation Assessment service too. According to noted lead generation expert, Brian Carroll , as many as 9 out of 10 visitors to your website are not ready to buy now. Should you do Lead Nurturing ?
| | B2B MARKETING ZONE POSTS
AUGUST 3, 2010 Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Marketing Dashboard: Active Discovery - Digital Body Language , July 27, 2010 One of the most valuable areas to gain an understanding of is the current state of how your prospects actively discover your company and your solutions. Free Download: 2010 Online Marketing Blueprint. m all about helping customers. July 2010.
| | FEARLESS COMPETITOR
JUNE 29, 2010 Believe Me – the Story-Telling Manifesto
One of my passions is helping B2B marketers leverage the power of great story-telling. If you are to be successful in B2B marketing and drive sales leads, you simply must be believed. Jeff Ogden, the Fearless Competitor, is the President of Find New Customers “ Lead Generation Made Simple.” Find New Customers is a lead generation company. Said Dan McDade of PointClear.
| | VIEWPOINT
DECEMBER 9, 2010 Lead Generation Best Practices Part 6: Fewer Leads Are Better
There is a counter-intuitive relationship between lead volume and sales performance. With sales organizations facing lower numbers, it seems logical to turn to volume lead generation to fill their pipelines with more and more sales leads in hopes that some will turn into sales. After all, shouldn't more leads deliver more opportunities? Standard lead generation’s focus on quantity—rather than quality—results in the following: The pipeline is flooded with a high volume of low-value leads.
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B2BMARKETINGSMARTS Why B2B marketers should know when lead relationships start.
| TUESDAY, MARCH 15, 2011
In a recent post on her Marketing Interactions blog – “Lead
Generation is NOT IT — Ardath Albee makes an excellent case that lead
generation is strictly a “hello and a handshake and that the relationship with a prospect is built only through a lead
nurturing program. Yet she references a 2010
MarketingProfs and Junta 42 B2B content Marketing Trends report that revealed businesses saw lead
nurturing as the least important goal for the use of content in marketing. So the question remains, is that when the relationship actually begins? MORE >>
FEARLESS COMPETITOR Use Webinars for Content Acquisition
| TUESDAY, JULY 6, 2010
That means you need tons of great content for Lead
Nurturing. If you wish to learn about lead
nurturing in lead
generation , click the SalesBuzz Radio Show. Dan McDade of PointClear
said of this radio show “ If more people listened to Jeff (The Fearless Competitor) a lot more would be sold. One of the reasons we introduced the Marketing Automation Acceleration Service recently is the inability of companies to create enough or the right content for lead
nurturing in their demand generation programs, which hampers their ability to generate sales leads
. MORE >>
FEARLESS COMPETITOR Greatest Challenge Facing CMOs Today – Generating High-Quality Sales Leads
| WEDNESDAY, FEBRUARY 16, 2011
“The vast majority of CMO’s in the study indicated that generating high quality leads
is their top challenge. Source: MarketingSherpa B2B Marketing Benchmark Study, August 2010
of 297 CMOs. Certainly, marketing automation software helps
and plays a key role. You really fix the problem, you’ll need deep buyer personas, content marketing, lead
scoring and more. By same token, B2B lead
generation is one hairy beast – best left to the professionals. How do you plan to address the high quality sales lead
problem? MORE >>
FEARLESS COMPETITOR How, When and Where Buyers Want Content
| SATURDAY, SEPTEMBER 17, 2011
Generation | Content Marketing Tips. Prospects consume content in every stage of the buying process , so lead
generation depends on content. The formula is simple – great content = sales leads
. And the opposite is true – no content, no leads
. The 2010
survey report offered insight specifically on how influencers and decision-makers use 5 different types of collateral: white papers, case studies/success stories, podcasts, video, and brochures/datasheets. Dan McDade, Pointclear
. Content marketing is huge today. Survey says…. MORE >>
FEARLESS COMPETITOR The 6 Marketing Keys Today
| THURSDAY, JULY 1, 2010
Educate – Help
us learn (We love to learn). Jeff Ogden, the Fearless Competitor, is the President of Find New Customers “ Lead
Generation Made Simple,” and considered to be a top lead
generation company. He’s also an expert in Lead
Nurturing and was a special guest on SalesBuzz Radio. Said Dan McDade of PointClear
. Tags: Business relationships Buyer Personas Demand Generation Lead
Scoring Leadership Lessons Management best practices lead
generation Here are my six keys to business to business marketing today. MORE >>
- Bulls, Bears, Bernanke and BtoB Lead Generation VIEWPOINT | TUESDAY, JULY 10, 2012
- Purchases are fun, but…….they don’t move the business needle FEARLESS COMPETITOR | TUESDAY, JUNE 19, 2012
- Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election FEARLESS COMPETITOR | TUESDAY, DECEMBER 27, 2011
- 8 Ways to Make Your Content More Like Personal Conversations SAVVY B2B MARKETING | MONDAY, JUNE 25, 2012
- Performance Planning 2.0: 4 Steps to Turn Around Under-Performers FEARLESS COMPETITOR | MONDAY, AUGUST 29, 2011
- Core values of Find New Customers FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 28, 2011
- Should You Really Quit Your Day Job in a Down Economy? FEARLESS COMPETITOR | SATURDAY, OCTOBER 8, 2011
- The State of Lead Generation Today (with Jim Dickie of CSO Insights) FEARLESS COMPETITOR | TUESDAY, SEPTEMBER 27, 2011
- Sorry, Aplicor, but the Answer is NO! FEARLESS COMPETITOR | WEDNESDAY, AUGUST 17, 2011
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