The Best B2B Marketing Ideas of 2010
AUGUST 31, 2011
B2B Lead Generation | The Best B2B Marketing Ideas of 2010. The final standings in the best B2B marketing idea of 2010 are: 4. Check out the Behind the Scenes post here) In addition, yours truly, the B2B lead generation expert, the Fearless Competitor, appeared live on HubspotTV on November 19, 2010. Those are a few of the favorites we found in 2010.
Greatest Challenge Facing CMOs Today – Generating High-Quality Sales Leads
FEBRUARY 16, 2011
“The vast majority of CMO’s in the study indicated that generating high quality leads is their top challenge. Source: MarketingSherpa B2B Marketing Benchmark Study, August 2010 of 297 CMOs. Certainly, marketing automation software helps and plays a key role. By same token, B2B lead generation is one hairy beast – best left to the professionals.
Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election
DECEMBER 27, 2011
Obermayer, executive director of the Sales Lead Management Association, announced the results of the voting for the Most Influential People in Sales Lead Management in 2011. 7,113 votes were cast (22% more than the 2010 election) for 79 nominees by 4,656 people (each voter could choose up to three nominees). www.sales-lead-experts.com. James W. Ruth P. Michael A.
How, When and Where Buyers Want Content
SEPTEMBER 17, 2011
B2B Lead Generation | Content Marketing Tips. Prospects consume content in every stage of the buying process , so lead generation depends on content. The formula is simple – great content = sales leads. And the opposite is true – no content, no leads. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers.
7 Keys to Successful Lead Nurturing
JUNE 28, 2010
(If you’d like to download a PDF of this article, please visit Lead Nurturing at Find New Customers). We invite you to check out our new and improved Lead Generation Assessment service too. According to noted lead generation expert, Brian Carroll , as many as 9 out of 10 visitors to your website are not ready to buy now. Should you do Lead Nurturing ?
Purchases are fun, but…….they don’t move the business needle
JUNE 19, 2012
Too often we confuse business purchases with what is truly required to generate business results, especially quality sales leads for salespeople. Sales lead generation takes a lot more. When used primarily as an email engine, adoption is “probably more than 50% (DemandGen Report, October 5, 2010). We enjoy buying things, like cars, golf clubs, iPads, and vacations. I do too.
Lead Generation Best Practices Part 6: Fewer Leads Are Better
DECEMBER 9, 2010
There is a counter-intuitive relationship between lead volume and sales performance. With sales organizations facing lower numbers, it seems logical to turn to volume lead generation to fill their pipelines with more and more sales leads in hopes that some will turn into sales. After all, shouldn't more leads deliver more opportunities? Standard lead generation’s focus on quantity—rather than quality—results in the following: The pipeline is flooded with a high volume of low-value leads.
8 Ways to Make Your Content More Like Personal Conversations
Savvy B2B Marketing
JUNE 25, 2012
We're pleased to present this guest post by Dan McDade of PointClear. About the Author: Dan McDade is President and CEO of PointClear, a prospect development firm helping B2B companies nurture leads until they're ready to purchase. Dan is one of SLMA’s Top 50 most influential people since 2010. Personal connection. Understanding. Serving. Q&A.
Use Webinars for Content Acquisition
JULY 6, 2010
That means you need tons of great content for Lead Nurturing. (If you wish to learn about lead nurturing in lead generation , click the SalesBuzz Radio Show. Dan McDade of PointClear said of this radio show “ If more people listened to Jeff (The Fearless Competitor) a lot more would be sold. “). You can link to the original post here. link].
Believe Me – the Story-Telling Manifesto
JUNE 29, 2010
One of my passions is helping B2B marketers leverage the power of great story-telling. If you are to be successful in B2B marketing and drive sales leads, you simply must be believed. Jeff Ogden, the Fearless Competitor, is the President of Find New Customers “ Lead Generation Made Simple.” Find New Customers is a lead generation company. Said Dan McDade of PointClear.
The 6 Marketing Keys Today
JULY 1, 2010
Educate – Help us learn (We love to learn). Jeff Ogden, the Fearless Competitor, is the President of Find New Customers “ Lead Generation Made Simple,” and considered to be a top lead generation company. He’s also an expert in Lead Nurturing and was a special guest on SalesBuzz Radio. “If more people listened to Jeff , a lot more would be sold.” Said Dan McDade of PointClear. Tags: Business relationships Buyer Personas Demand Generation Lead Nurturing Lead Scoring Leadership Lessons Management best practices lead generation
Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
B2B Marketing Zone Posts
AUGUST 3, 2010
July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Marketing Dashboard: Active Discovery - Digital Body Language , July 27, 2010 One of the most valuable areas to gain an understanding of is the current state of how your prospects actively discover your company and your solutions. Free Download: 2010 Online Marketing Blueprint. July 2010. PointClear (4). doth protest.
Bulls, Bears, Bernanke and BtoB Lead Generation
JULY 10, 2012
In February of 2010, Ben Bernanke began his second term as Chairman of the Board of Governors of the Federal Reserve System. We all wish we could predict the future, and for more than ten years PointClear has compared lead rates to the GDP in hopes of finding a way to predict future lead rates and, maybe, the GDP. It would be cool if we could do both, but as you will see it appears that lead rates are the result of GDP, not the other way around. When the GDP is up, the lead rate increases, and vice-versa. Lead rates trail the GDP by about a quarter.
The State of Lead Generation Today (with Jim Dickie of CSO Insights)
SEPTEMBER 27, 2011
B2B Lead Generation | The State of Lead Generation Today. Jim Dickie, Managing Partner of CSO Insights sat down with the Fearless Competitor to share insights and takeaways from their recent Lead Generation Optimization study in which they surveyed 525 companies. The data were shocking. Just a bit more than 1 out of 2 salespeople achieved quota in 2008 — down from 61% in 2007, (6 out of 10 made quota in 2010) but 86% of companies are raising quotas in 2009. (95% of companies raised quotas in 2011.). Sales turns to marketing for help.
Sorry, Aplicor, but the Answer is NO!
AUGUST 17, 2011
Early in 2010, I worked in marketing for a small Florida CRM company called Aplicor. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the ways they attract and earn the trust of prospective customers. found this humiliating.
Core values of Find New Customers
SEPTEMBER 28, 2011
Here are the core beliefs of the B2B Lead Generation company Find New Customer s: After you read them, ask yourself “ Are these the values of a business leader with whom I want to do business? “ Always Be Helping. The question on your lips “How can I help you?” By the way, here is the last 12 months traffic on this blog: October 2010 is just after A p l i c o r turned it off and we re-started from scratch. Check out our Lead Nurturing and Scoring service. ” Dan McDade, Pointclear. ” A Promise Made is a Promise Kept.
Performance Planning 2.0: 4 Steps to Turn Around Under-Performers
AUGUST 29, 2011
That demonstrates our superb knowledge of B2B lead generation. Contact info follows the post: According to CSO Insights data, few reps are achieving quota (2010: just 6 out of 10 made quota), yet quotas, on average, are going up at nearly all companies (95% of companies plan to raise quotas in 2011!). B2B Demand Generation | How to Turn Around Under-Performers. By integrating Sales 2.0
Should You Really Quit Your Day Job in a Down Economy?
OCTOBER 8, 2011
founded Find New Customers , the booming B2B Lead Generation company in 2009.). In 2010 and Q1 2011 it rose to 0.7% (for context, the reported voluntary turnover rate was 1.1% This leads to anxious, demoralized and overworked employees on the lookout for something better. For instance, if your business idea can help companies reduce costs or increase productivity, look forward to a receptive audience. To learn more about Nellie and see how she can help your business get off the ground quickly, visit here or “ Like ” CorpNet.com on Facebook. The U.S.