Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Are All Leads Created Equal? Good leads. Quality leads.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Marketing Insider Group

AUGUST 3, 2010

In the past I spoke about The 4 Most Common Mistakes in B2B Content Marketing and described the importance of understanding and analyzing keywords. This way you will begin to understand what keywords are being used and in what context they are being used in. Social media can also help on the paid search side. Analyze keywords.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Crimson Marketing

JULY 9, 2015

Although Paychex remained solidly profitable, business was flat in 2009 and declined slightly in 2010. “We Simply by knowing what number callers used, Paychex knew which Pay Per Click (PPC) campaign, the keywords, ad group, and ad creative that brought each prospect to Paychex. At Paychex, insight has truly trumped instinct.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100

Marketing Insider Group

JUNE 2, 2010

Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. You can make this work for you by using every contact identified in your content marketing efforts to help you and your customers. That’s true, definitely.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. All you need is a keyword research tool and access to about any social media monitoring tool to listen and improve your content creation efforts.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Marketing Insider Group

MAY 12, 2010

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. And while these can be important metrics when our upfront goal is awareness or engagement or attendance, these are not the metrics that will help to justify the budget. Because it is an easy metric to obtain. Ask your partners.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Convince & Convert

APRIL 20, 2010

I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage. That’s where software like Compendium comes into play, because they can very much help optimize a blog for the long tail, enabling you to rank top 10 for hundreds (even thousands) of low volume, high value terms.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Online Marketing Institute

DECEMBER 23, 2010

Why dont some of my keywords show, even though we bid very high? Those tasked to manage the SEO requirements of the corporate website are, after all, judged by their ability to secure prominent rankings for keyword phrases deemed to be important. Wed prefer now to focus on PPC." Why do my Bing adgroups show a DRAFT status?

SEO 40

SEO SEM Paid Search Agency B2B 40

Convince & Convert

APRIL 6, 2010

When creating and promoting social content, include specific, relevant keywords and search phrases wherever possible. On the left hand side, you’ll see a keywords chart that lists common terms associated with your name in social media. Consider including some of these phrases to your master keyword list. GREAT INFO!

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

AUGUST 19, 2010

Compendium is a uniquely powerful blogging platform because it creates separate, “compended&# blogs for each keyword. Thus, Western River doesn’t really have one blog, it has hundreds of keyword-focused blogs. Since April, 2010 Western River has collected more than 1,100 of these customer stories. That’s it.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

MARCH 4, 2010

Blogging for Content This is the scenario where you are writing a blog with considerable emphasis on search optimization, attempting to drive traffic to the blog via strategic content creation and keyword inclusion. Very helpful post, Jay. Very helpful post, Jay. What do you think? What do you think?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

FEBRUARY 10, 2010

Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. How can I help you? Ethan [link] Josh Lysne Hey Jay, great post.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

JULY 26, 2010

How Does This Help You? But, if that same brand simply creates a pitch on PitchEngine, and includes the product or service in their headline as keywords, they will typically appear somewhere on Google within 30 minutes for the search terms. How can I help you? That’s what we’ve dubbed, “Co-op SEO.&#

Social Media 115

Social Media SEO Marketing Websites PR 115

Online Marketing Institute

APRIL 4, 2011

I am going to set up PPC for three senior living communities, all. Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

NOVEMBER 8, 2010

About Automation Toolbox Automation Consulting Privacy Policy Blog Glossary Resources Contact Calculator Login close Client Login coming soon. Please contact Gossamar for credentials. Canada License. Canada License.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Lake One

MAY 23, 2019

As you can see, in the twenty years from 1990 to 2010, most of the puzzle pieces for modern inbound marketing fell into place. PPC & SEM. Looking for agency help with your digital program? For example, you can make a quick update to pricing on a landing page, or recalibrate SEO keywords in a published blog.

Inbound Marketing 46

Inbound Marketing Paid Search Agency Planning Advertising Agencies 46

B2B Marketing Zone Posts

JULY 7, 2010

A fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. Best of B2B Marketing. Seems doubtful.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Or, you could survey Web site visitors, gathering data in real-time.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Valasys

AUGUST 9, 2019

The mid-2000s witnessed link building & keyword stuffing as main practices, which are still in practice ; however, they soon became lackluster in late-2000s when Google updated their algorithm, which was inclined towards intent-based targeting of the prospects. Before that, the role of content was viewed as secondary.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Online Marketing Institute

DECEMBER 23, 2010

The Thesis Theme is SEO-Friendly, easily customizable and has a community filled with WordPress Experts ready to help when questions arise. link] 2010 B2B Marketing Blog Posts | A Comprehensive List – KoMarketing Associates [.] RBeale.com is my personal web log where I share my thoughts on Internet Marketing, Sales and Sports.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Creative and engaging titles, however, aren’t always keyword rich. Specify a keyword-rich title tag to help with search. TODAY ON SEARCH ENGINE LAND TOP STORIES Google’s 2010 Holiday Logo: From St.

SEO 40

SEO Webcast B2B De-duplication 40

Hubspot

SEPTEMBER 13, 2011

So, is your search marketing ready to help generate a year-end boost? In April of 2010, Bing had 9% of search market.). Of course, every keyword and client differs, but here are just a few examples of recent keyword CPC costs we’ve experienced with our clients on Bing versus Google PPC (all Avg. Just think.

Paid Search Agency 28

Paid Search Agency Cost Per Click Search Marketing POS 28

Convince & Convert

APRIL 1, 2010

link] Nathan Hangen I take issue with this post because sounds like social media elitism and uses the kind of language that drives a wedge between the industry and the people that need our help. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo. Is the criticism fair?

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MARCH 3, 2010

Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo. Think Different Here’s 6 ways to differentiate agency social media services: 1.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Online Marketing Institute

NOVEMBER 4, 2010

It helps remind the prospect that he/she downloaded the content, and makes him/her more receptive to a follow-up call. An immediate, relevant, courteous, personalized e-mail from the rep assigned to that lead will help ensure that no real and immediate opportunities are falling through the cracks.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. By creating helpful/resourceful content, youre giving yourself an opportunity to gain links to your website. What do people like to link to? White papers? Case studies?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. Hope that helps! First – What are the objectives?

Social Media 155

Social Media Media Paid Content Work Management 155

seo.co

DECEMBER 8, 2020

There is skill, strategy, and nuance required to manage an effective PPC (pay-per-click) campaign , but those details are well-defined and easily available for any business owner who chooses to learn them. Paid advertising, meanwhile, is more of a science than an art; there’s a definite relationship between advertising dollars spent and ROI.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Hubspot

JULY 13, 2010

Online marketing helps to reduce these costs and improve efficiencies for these KPIs as well as others. Leave the details of keyword selection, content creation and social media engagement to your marketing team. Because of this pricing, it is important to have a marketing team that is skilled at lead conversion from PPC.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Convince & Convert

SEPTEMBER 20, 2010

To me, this reemphasizes the needs to be keyword smart in your Tweets, and to not dip into the pool of banality. How can I help you? A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem.

Social Media 159

Social Media Media Stats Statistics 159

Online Marketing Institute

DECEMBER 9, 2009

B ut B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs. Therefore, B2B marketers must think a bit differently in terms of target keywords, online content and link building. B2B target keyword glossaries must be more robust.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Hubspot

AUGUST 16, 2011

Google and Bing) on a pay-per-click (PPC) basis. Search engines can drive traffic to your site for further conversion, and paid search requires you to master the creation and management of keywords, keyword-level building, conversion rates, etc. Paid Search – Paid search means buying traffic from search engines (e.g.

Multi-Channel 28

Multi-Channel eCommerce Advertising Channels Effectiveness 28

Online Marketing Institute

MAY 18, 2010

It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. Once there’s a clearer picture of what content and media assets there are to work with, they can be mapped by keyword topic. How many off site?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Hubspot

MAY 27, 2015

They rationalize spamming Google's index in so many ways: We're helping Google improve their algorithm! We're helping our customers--the little guy--win the battle against a big, bad, evil empire that wants to enslave them to paying PPC costs! Most of our users were ranking high for big affiliate keywords.

Google 28

Google De-duplication Skype CAN-SPAM 28

Martech

FEBRUARY 24, 2022

Conversation Intelligence automatically records and transcribes inbound phone calls in real time and pairs with Call Tracking to classify, qualify, and quantify conversations using keywords that the user defines. Its solutions are designed to maximize call-to-appointment rates by helping employees improve phone-handling skills.

Marketing Attribution 95

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 95

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. He also lists several tools to help track and monitor your brand reputation online.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100