Industrial Marketing Today

OCTOBER 26, 2009

Any page on your website can become a landing page as long as you follow these three principles: Have a very clear understanding of your prospect’s intent (what are they looking for? Place the keywords and/or key phrases at the top of the page, which will reinforce the visitor s/he is at the right place. How did they find your site?)

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Industrial Marketing Today

JUNE 4, 2011

With a static Web page, it would be difficult if not impossible to rank high using those long tail keywords as a keyword phrase. An industrial blog will help to establish you/your company’s expertise with free content. Source: HubSpot , The 2011 State of Inbound Marketing).

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60

Industrial Marketing Today

DECEMBER 15, 2011

Even though other marketing tactics like in-person events and webinars are still seen as the most effective tactics, this year blogs registered a 45% increase in “perceived effectiveness” as compared to the study done in 2010. ( See chart below ). These results match what I’m finding on the ground.

Paid Search Agency 60

Paid Search Agency Trends Content Marketing Companies 60