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The State of Local SEO: Experts Weigh in on Industry-Specific Tactics

Moz

Where applicable, a “telehealth”-type page that goes into great detail on what specific problem(s) the doctor or wellness profession can help with remotely. Link building. Optimizing internal linking structure on the business website. It also impacts both the local and organic search results, just like link building.

Tactics 78
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Unlocking link building budget with the right metrics

Kevin Indig

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. When I started in SEO around 2010, you could make anything rank. Google’s PR campaign against link building has been incredibly effective. A cost-friendlier alternative to expensive audits.

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Best SEO Guides, Tips and Resources of 2010

Webbiquity

Neil Patel provides an excellent and largely non-technical guide to SEO success, from keyword research and content development through meta tags, search-friendly URLs and link building. Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. You WANT Rankings, But What Do You Really NEED?

Resources 100
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2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

Even though other marketing tactics like in-person events and webinars are still seen as the most effective tactics, this year blogs registered a 45% increase in “perceived effectiveness” as compared to the study done in 2010. ( See chart below ). These results match what I’m finding on the ground.