Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game
Crimson Marketing
JULY 9, 2015
Although Paychex remained solidly profitable, business was flat in 2009 and declined slightly in 2010. “We Simply by knowing what number callers used, Paychex knew which Pay Per Click (PPC) campaign, the keywords, ad group, and ad creative that brought each prospect to Paychex. At Paychex, insight has truly trumped instinct.
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