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Biznology

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You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They did the keyword research. Your content can be indexed by Google for the keywords it contains. They built the content.

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Key Benefits the Right Domain Name Adds to your Brand

Biznology

Even though it’s not as important as it was in the past, domain names can still help you rank higher in the organic search. Back in 2010, Google’s former head of the webspam team, Matt Cutts, emphasized that the difference between new and old domains is not a big deal. Exact-match domain keywords may harm your rankings.

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A Skewed Web: Are you an outlier?

Biznology

Also, a quick glimpse at the current Twitter trending topics , or the top 50 topics of all time (which, in social media terms, means since September 2008) may also leave you wondering about how wise the crowds really are: Twitter Trending Stats (Source: TweetStats.com , Aug 7, 2010, 12:07 AM).

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24 reasons SEO and social media are inextricably linked

Biznology

If you were to hire a resource to help with either, most people think to hire either an SEO agency or an Social Media agency because expertise they need an expert that is specific to the area. Google has concluded the best match for a keyword is the one that is focused and other people follow. That’s a big mistake.

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A 13-step crash course in digital marketing

Biznology

That’s because they build trust with audiences that helps spread the word, say Alex and Eric in Chapter 2, Marketing Strategies for a Digital World. CONTENT SHOULD FOLLOW THE 70/20/10 RULE: The 70/20/10 model is a framework used for many aspects of business planning. So do 78% of B2B Buyers.

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16 case studies prove ROI of mobile marketing

Biznology

Only 21% state they have been successful in mobile – a decrease from 2010. To help alleviate the frustration, here are case studies. JANSSEN (PSORIASIS 360) : Launched a mobile phone app to help psoriasis patients track the severity of their condition. 85% report an intent to raise their mobile budgets in the near future.