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You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They did the keyword research. Your content can be indexed by Google for the keywords it contains. They built the content.

SEO 217
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Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# How do the new keyword targeting options work? New keyword targeting feature rolling out globally by Google Inside AdWords.

Adwords 100
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How to Outrank your Competitors on Google

Schubert B2B

At the Mobile World Congress in 2010, then-Google executive Eric Schmidt announced that the company would be developing its new ideas and technology for mobile devices first and desktop technology second. Google Analytics is a good tool to help with this exercise. Choose your Keywords. Integrate some of your keywords into this.

Google 127
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Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore. They help you differentiate and be original. They’ll help you think less salesman, more journalist. How to stand out in 2018 and beyond.

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Top 10 Posts on B2B Lead Gen for 2010

The Point

Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). 26 Must-Have Negative Keywords for B2B PPC Campaigns. Help Our Client Choose a Logo (Poll). Comments after the fold. 7 Mistakes To Avoid In Your Next Webinar Invitation.

Lead Gen 100
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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Statistics can help us see into (and plan) for the future. That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. Content marketers can use keywords in a whole new way — to answer questions — to become the one Google suggests when potential customers are out and about.

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Which online tools are most helpful for PR pros? Among her findings: “While most agencies didn’t link to their social media channels on their website in 2009, 83% included this on their home page in 2010. Best Social PR Guides and Tips of 2010 (So Far). How can you amplify and extend new releases through social media?

PR 100