Google Basic Keyword Research Tools for Your Site
JULY 20, 2010
Keywords. If you ask a business owner about concerns they have with their website, keywords and SEO are almost always on the list (unfortunately often taking a backseat to usability and proper marketing – but that’s a topic for another post). Here are some free, good tools, from Google for doing basic keyword research: Google Analytics – Keyword Report.
Best of 2010 – 13 Twitter Tips for Increasing Engagement
DECEMBER 22, 2010
2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! original on increasing engagement posted October 18, 2010) A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. Use keywords – Many people monitor Twitter for certain keywords.
Best Social PR Guides and Tips of 2010 (So Far)
SEPTEMBER 1, 2010
Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Her advice includes knowing your audience (so you’re using the right keywords and story angle), incorporating images and video, and optimizing content elements like text links and image alt- tags. Like what? Will Traditional, Social Media Blend? Digg this!
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
Which tools are most helpful? You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009. And much more. Crabs.
Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game
JULY 9, 2015
Although Paychex remained solidly profitable, business was flat in 2009 and declined slightly in 2010. “We had to become more focused on marketing, and specifically marketing that drove results,” said Paychex Marketing VP, Andrew Childs. “We’ve always relied heavily on referrals from banks, CPAs, and our existing clients. Typically keyword bidding is based on the closest downstream event.
11 B2B Marketing Predictions for 2011
Buzz Marketing for Technology
DECEMBER 8, 2010
Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Enjoy! Email this to a friend? Tweet This!
Best LinkedIn Guides, Tips and Tactics of 2010
FEBRUARY 16, 2011
Stephanie Frasco recommends having an SEO keyword-heavy profile, blogging, using applications and engaging in conversation among other practices for maximizing your impact through LinkedIn. For visual learners, Misti Sandefur provides a detailed, step-by-step, fully illustrated guide to keyword-optimizing your summary, specialties, interests, links and other profile components.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Search for a brand name or keyword across all of the most popular social networks at once? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly. Create animations?
A fascinating “hardcore” B2B social media success
grow - Practical Marketing Solutions
JUNE 20, 2010
In 2008 the company turned to the social web to help them through several marketing challenges: Image of being an impersonal software company. ACTIONS. > Conducted research to determine customer information needs and keyword themes. > Reva mped website to be more customer and content driven — New design was more easy-going and personal. BACKGROUND. STRATEGY. RESULTS.
A Simple B2B Marketing Framework
Everything Technology Marketing
JULY 10, 2010
Marketing automation tools can help with targeted and event based outreach to prospects, offering opportunities for digital engagement and interaction that provides more insight into the buyer's general fit with the target profile and readiness for taking the next step. (3) Sales Enablement – At this point your sales team is actively engaged with the prospect.
Best of 2010 – How-To: Setup Social Media Monitoring in HootSuite
DECEMBER 28, 2010
2010 in Review! We’re posting the best articles of the year to help you get 2011 off to the right start! original on social media monitoring posted September 13, 2010) A vitally important part of achieving success with social media is responding when someone does reach out to you. Sarah Worsham), and keywords that are important for your product or company.
Best Social PR Guides, Tips and Tools of 2010
JANUARY 12, 2011
Which online tools are most helpful for PR pros? Noting that “Social media platforms like Twitter and Facebook, if used effectively, can help build relationships, identify new trends and help facilitate networking with like-minds throughout the industry, Lacey Haines and Adam Vincenzini share a few best practices for pitching journalists through social media, such as keeping pitches short and using a DM rather than a public message when pitching on Twitter. Best Social PR Guides and Tips of 2010 (So Far). Optimize company news for SEO benefit? ‘Loser.
8 (of the) Best Web Analytics Guides of 2010
FEBRUARY 4, 2011
Detailed instructions for five helpful GA tips; most of these are pretty basic, though setting up expressions for searches and filters is a fairly advanced technique. This last area can be a rich source of data for keyword targeting, future content development and navigational changes to improve the user experience. What common analytics mistakes should you avoid? Share this on Bebo.
Top 56 B2B Marketing Posts for September 2010
B2B Marketing Zone Posts
OCTOBER 5, 2010
Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. Other Active Keywords. Like what? uberVU.
The 39 Social Media Tools I’ll Use Today
OCTOBER 31, 2010
This nifty piece of software allows you to specify page title, description, and keywords for each post. Also check out Gist [link] – helps with seeing the connection between your various social networks in a dashboard setting. Also check out Gist [link] – helps with seeing the connection between your various social networks in a dashboard setting. Smart. Nifty.
Best Google AdWords Tips and Tactics of 2010
JANUARY 28, 2011
According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009. In addition, more than half of companies that use paid search increased their budgets for it last year. How do the new keyword targeting options work? When should you use the AdWords Editor?
Best Content Marketing Guides, Tips and Tactics of 2010
FEBRUARY 2, 2011
Great content accomplishes at least two of the following objectives: • It helps get you “found online. • It enhances your organization’s image (e.g., by demonstrating how smart and helpful you are). • It sets you apart (it’s not just a rehash of common knowledge). • It helps move a prospect along the buying cycle. So how do you produce great content?
7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
OCTOBER 7, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant. Social media?
Best SEO Guides, Tips and Resources of 2010
JANUARY 26, 2011
Neil Patel provides an excellent and largely non-technical guide to SEO success, from keyword research and content development through meta tags, search-friendly URLs and link building. Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. Ranking for high-conversion keywords is far more important (i.e. How important are footer links to SEO?
Best Web Presence Optimization Guides and Tips of 2010
JANUARY 19, 2011
Eric Papczun follows up on his post above with more guidance to help “dominate search engine results pages including leveraging alternate domains, creating a corporate presence on social networking and content-sharing sites, and search-optimizing your press releases. He also lists several tools to help track and monitor your brand reputation online. Whatever. Digg this!
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What social media tool helps small business double their reach on Twitter? Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden.
Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.
AUGUST 4, 2010
Common wisdom suggests that: publishing conversational posts engaging with your audience cross-promoting on all the relevant social media channels having a professional blog theme and working with keywords and search engine optimization will give you the best shot at success. Spend time and resources discovering well-chosen keyword phrases and make sure your website is optimized for SEO.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 4, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010. Learn more. Be a resource. 4.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 8, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3 Tips for Maximizing Engagement With Facebook “Likes and Shares November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010.
Top 20 Most Useful LinkedIn Blog Posts of 2010
DECEMBER 21, 2010
Although Facebook and Twitter always steal the social media spotlight, 2010 should be remembered as the year where LinkedIn accelerated development and released a plethora of new applications, features, and functionality to their platform for professionals. LinkedIn Tips to Help You Stand Out by Linda Coles [1,096]. Ways How I Can Help You Find a Job on Linked In . Thanks!
5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.
OCTOBER 25, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 5 Best Practices for B2B Corporate Blogging October 25th, 2010 | By Roy Russo Standing out from the millions of blogs online can be a difficult task for marketers. Or Does It? 5.
New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions
NOVEMBER 19, 2012
SEO: backlink tools (Backlink Watch, SEOmoz, Majestic), keyword research tools, page optimization tools, SEO plugins. All are very helpful, even essential, but most are designed for practitioners, that is: they help a specialist in a particular discipline do his or her job more effectively. We’re all missing this because there aren’t tools to help us do it.
Predictions for B2B Marketing in 2011
Customer Experience Matrix
DECEMBER 12, 2010
Whether or not they use marketing automation systems, marketers will increasingly rely on external training, consultants and agencies to help them take advantage of the new possibilities opened by changes in media and buying patterns. Companies that aggressively seek help in improving their skills will succeed; those who try to learn everything for themselves by trial-and-error will increasingly fall behind the industry. Current examples: Hubspot's Web site grader for SEO, Omniture Test & Target for landing page optimization, Google AdWords for keyword and copy testing.) 3.
The Brave New World of B2B Marketing - Are You Ready?
Everything Technology Marketing
MAY 24, 2010
Remember that today's prospects are actively searching for high-value information to help them better understand problems and solutions, make sense of available solutions, select the best fit for their requirements, and ultimately make an informed purchase decision? Your B2B markets are changing rapidly. It is now harder than ever for B2B vendors to get the attention of our audiences.
How to Optimize LinkedIn Profile Website Links
B2B Marketing Traction
OCTOBER 30, 2010
Here’s a video that show you how to optimize your LinkedIn Profile website links with keywords. Making this easy change will help make your links more compelling so that visitors to your profile will be more apt to click on them and help optimize your profile so that you will come up higher on LinkedIn search results when users search for what you do. Tweet.
The Three Biggest Mistakes Companies Make with B2B Websites
NOVEMBER 10, 2010
As such, it’s a real-time extension of your business culture, your marketing and sales department, your help desk, and your HR department – to name only a few functions. Usually it’s not, and when I point this out, I’m told that they paid a web designer to “throw some keywords in the meta tags.” Having more pages also makes it easier to optimize for specific keywords. is good.
2011 Social Media Forecast: Digging deeper
grow - Practical Marketing Solutions
DECEMBER 28, 2010
But unlike keywords and content which can be liberally sprinkled through a website, there is no shortcut for social validation. Facebook have been dipping its toe into micro payments in 2010 by giving out free credits to help condition customers use the new credit system. I saw a Facebook “gift card in the stores for the first time this month. But we already know that.
No Content = No Keywords
JULY 23, 2010
If you’re worried about the SEO (search engine optimization) of your website or wondering if your site is invisible to Google, the content on your website plays a major part in how your site looks to search engines and what keywords are attributed. If you found this post helpful, please consider signing up for our free newsletter or subscribing to Sazbean.com via RSS feed or email.
The Ultimate Glossary: 101 Social Media Marketing Terms Explained
JUNE 23, 2010
BackType - BackType is a social media analytics company that helps companies measure their social engagement. BoardReader - BoardReader is a free search engine that allows users to search for keywords only in posts and titles of online forums, a popular forum of social networking. On the web today, things change fast. Social Media Marketing Dictionary: 101 Terms to Know. for $1.65