Google Basic Keyword Research Tools for Your Site
JULY 20, 2010
Keywords. If you ask a business owner about concerns they have with their website, keywords and SEO are almost always on the list (unfortunately often taking a backseat to usability and proper marketing – but that’s a topic for another post). Here are some free, good tools, from Google for doing basic keyword research: Google Analytics – Keyword Report.
Best of 2010 – 13 Twitter Tips for Increasing Engagement
DECEMBER 22, 2010
2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! original on increasing engagement posted October 18, 2010) A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. Use keywords – Many people monitor Twitter for certain keywords.
Best Social PR Guides and Tips of 2010 (So Far)
SEPTEMBER 1, 2010
Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Her advice includes knowing your audience (so you’re using the right keywords and story angle), incorporating images and video, and optimizing content elements like text links and image alt- tags. Like what? Will Traditional, Social Media Blend? Digg this!
How a Content Refresh Can Help You Stay Relevant
Modern B2B Marketing
OCTOBER 24, 2016
Fortunately, these indicators will help you determine which gems to polish: It’s evergreen. A lot of your content is probably just as applicable today as it was when you wrote it. Conduct some keyword research. Google some of your top keywords and make a note of pages or content that rank in the first two (maybe three) pages. Review your current top keywords and buyer personas.
Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game
JULY 9, 2015
Although Paychex remained solidly profitable, business was flat in 2009 and declined slightly in 2010. “We had to become more focused on marketing, and specifically marketing that drove results,” said Paychex Marketing VP, Andrew Childs. “We’ve always relied heavily on referrals from banks, CPAs, and our existing clients. Typically keyword bidding is based on the closest downstream event.
Best LinkedIn Guides, Tips and Tactics of 2010
FEBRUARY 16, 2011
Stephanie Frasco recommends having an SEO keyword-heavy profile, blogging, using applications and engaging in conversation among other practices for maximizing your impact through LinkedIn. For visual learners, Misti Sandefur provides a detailed, step-by-step, fully illustrated guide to keyword-optimizing your summary, specialties, interests, links and other profile components.
11 B2B Marketing Predictions for 2011
Buzz Marketing for Technology
DECEMBER 8, 2010
Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Enjoy! Email this to a friend? Tweet This!
A fascinating “hardcore” B2B social media success
grow - Practical Marketing Solutions
JUNE 20, 2010
In 2008 the company turned to the social web to help them through several marketing challenges: Image of being an impersonal software company. ACTIONS. > Conducted research to determine customer information needs and keyword themes. > Reva mped website to be more customer and content driven — New design was more easy-going and personal. BACKGROUND. STRATEGY. RESULTS.
A Simple B2B Marketing Framework
Everything Technology Marketing
JULY 10, 2010
Marketing automation tools can help with targeted and event based outreach to prospects, offering opportunities for digital engagement and interaction that provides more insight into the buyer's general fit with the target profile and readiness for taking the next step. (3) Sales Enablement – At this point your sales team is actively engaged with the prospect.
78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
AUGUST 16, 2010
With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more. Cheat Sheet to Help You Conquer Social Media by Fast Company. by Kuno Creative.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Search for a brand name or keyword across all of the most popular social networks at once? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly. Create animations?
Top 56 B2B Marketing Posts for September 2010
B2B Marketing Zone Posts
OCTOBER 5, 2010
Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. Other Active Keywords. Like what? uberVU.
Best Social PR Guides, Tips and Tools of 2010
JANUARY 12, 2011
Which online tools are most helpful for PR pros? Noting that “Social media platforms like Twitter and Facebook, if used effectively, can help build relationships, identify new trends and help facilitate networking with like-minds throughout the industry, Lacey Haines and Adam Vincenzini share a few best practices for pitching journalists through social media, such as keeping pitches short and using a DM rather than a public message when pitching on Twitter. Best Social PR Guides and Tips of 2010 (So Far). Optimize company news for SEO benefit? ‘Loser.
The 39 Social Media Tools I’ll Use Today
OCTOBER 31, 2010
This nifty piece of software allows you to specify page title, description, and keywords for each post. Also check out Gist [link] – helps with seeing the connection between your various social networks in a dashboard setting. Also check out Gist [link] – helps with seeing the connection between your various social networks in a dashboard setting. Smart. Nifty.
8 (of the) Best Web Analytics Guides of 2010
FEBRUARY 4, 2011
Detailed instructions for five helpful GA tips; most of these are pretty basic, though setting up expressions for searches and filters is a fairly advanced technique. This last area can be a rich source of data for keyword targeting, future content development and navigational changes to improve the user experience. What common analytics mistakes should you avoid? Share this on Bebo.
Best Content Marketing Guides, Tips and Tactics of 2010
FEBRUARY 2, 2011
Great content accomplishes at least two of the following objectives: • It helps get you “found online. • It enhances your organization’s image (e.g., by demonstrating how smart and helpful you are). • It sets you apart (it’s not just a rehash of common knowledge). • It helps move a prospect along the buying cycle. So how do you produce great content?
Best SEO Guides, Tips and Resources of 2010
JANUARY 26, 2011
Neil Patel provides an excellent and largely non-technical guide to SEO success, from keyword research and content development through meta tags, search-friendly URLs and link building. Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. Ranking for high-conversion keywords is far more important (i.e. How important are footer links to SEO?
7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
OCTOBER 7, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant. Social media?
Best Web Presence Optimization Guides and Tips of 2010
JANUARY 19, 2011
Eric Papczun follows up on his post above with more guidance to help “dominate search engine results pages including leveraging alternate domains, creating a corporate presence on social networking and content-sharing sites, and search-optimizing your press releases. He also lists several tools to help track and monitor your brand reputation online. Whatever. Digg this!
Best Google AdWords Tips and Tactics of 2010
JANUARY 28, 2011
According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009. In addition, more than half of companies that use paid search increased their budgets for it last year. How do the new keyword targeting options work? When should you use the AdWords Editor?
Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.
AUGUST 4, 2010
Common wisdom suggests that: publishing conversational posts engaging with your audience cross-promoting on all the relevant social media channels having a professional blog theme and working with keywords and search engine optimization will give you the best shot at success. Spend time and resources discovering well-chosen keyword phrases and make sure your website is optimized for SEO.
How to Optimize LinkedIn Profile Website Links
B2B Marketing Traction
OCTOBER 30, 2010
Here’s a video that show you how to optimize your LinkedIn Profile website links with keywords. Making this easy change will help make your links more compelling so that visitors to your profile will be more apt to click on them and help optimize your profile so that you will come up higher on LinkedIn search results when users search for what you do. Tweet.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 4, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010. Learn more. Be a resource. 4.
Predictions for B2B Marketing in 2011
Customer Experience Matrix
DECEMBER 12, 2010
Whether or not they use marketing automation systems, marketers will increasingly rely on external training, consultants and agencies to help them take advantage of the new possibilities opened by changes in media and buying patterns. Companies that aggressively seek help in improving their skills will succeed; those who try to learn everything for themselves by trial-and-error will increasingly fall behind the industry. Current examples: Hubspot's Web site grader for SEO, Omniture Test & Target for landing page optimization, Google AdWords for keyword and copy testing.) 3.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 8, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3 Tips for Maximizing Engagement With Facebook “Likes and Shares November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010.
5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.
OCTOBER 25, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 5 Best Practices for B2B Corporate Blogging October 25th, 2010 | By Roy Russo Standing out from the millions of blogs online can be a difficult task for marketers. Or Does It? 5.
Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010
MARCH 8, 2011
In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Next week will feature the must-see Best-of-2010 season finale post here, then it’s on to new ideas and putting 2010 in the rearview mirror. Enjoy! 101 B2B Marketing Cliches.
2011 Social Media Forecast: Digging deeper
grow - Practical Marketing Solutions
DECEMBER 28, 2010
But unlike keywords and content which can be liberally sprinkled through a website, there is no shortcut for social validation. Facebook have been dipping its toe into micro payments in 2010 by giving out free credits to help condition customers use the new credit system. I saw a Facebook “gift card in the stores for the first time this month. But we already know that.
The Brave New World of B2B Marketing - Are You Ready?
Everything Technology Marketing
MAY 24, 2010
Remember that today's prospects are actively searching for high-value information to help them better understand problems and solutions, make sense of available solutions, select the best fit for their requirements, and ultimately make an informed purchase decision? Your B2B markets are changing rapidly. It is now harder than ever for B2B vendors to get the attention of our audiences.
No Content = No Keywords
JULY 23, 2010
If you’re worried about the SEO (search engine optimization) of your website or wondering if your site is invisible to Google, the content on your website plays a major part in how your site looks to search engines and what keywords are attributed. If you found this post helpful, please consider signing up for our free newsletter or subscribing to Sazbean.com via RSS feed or email.
The Three Biggest Mistakes Companies Make with B2B Websites
NOVEMBER 10, 2010
As such, it’s a real-time extension of your business culture, your marketing and sales department, your help desk, and your HR department – to name only a few functions. Usually it’s not, and when I point this out, I’m told that they paid a web designer to “throw some keywords in the meta tags.” Having more pages also makes it easier to optimize for specific keywords. is good.
6 Tips to Help Your Hospital Succeed on Pinterest
MAY 1, 2014
Since its launch in 2010, Pinterest has become one of the fastest growing social media channels out there. Taking your own pictures of hospital staff and patients, creating infographics and adding a text overlay to existing images will help your pins stand out. Keep in mind SEO keywords. On April 24, Pinterest announced its new Guided Search update , which will help pinners better find what they’re looking for. Using the targeted keywords your service-line marketers use for landing pages, blog posts and microsites will help your content be seen by the right pinners.
12 of the Best WordPress Guides, Hacks and Plugins of 2010
FEBRUARY 10, 2011
Helpful guidelines on plugins, post titles, pages, permalinks and pinging improve the search engine rank of and increase search traffic to your WordPress blog. WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. WordPress Themes and Plugins. 31 Websites Where To Find Free HQ WordPress Themes by W3Mag.
JUNE 7, 2010
We talked at length about the basics of SEO – especially optimizing your site using keywords and phrases, and inbound linking. Wordtracker has a very good series of articles called “ Keyword Basics “ Part 5 has a clear and simple explanation of how to create keyword rich inbound links. Bungalo Group can help. Contact us.
New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions
NOVEMBER 19, 2012
SEO: backlink tools (Backlink Watch, SEOmoz, Majestic), keyword research tools, page optimization tools, SEO plugins. All are very helpful, even essential, but most are designed for practitioners, that is: they help a specialist in a particular discipline do his or her job more effectively. We’re all missing this because there aren’t tools to help us do it.
The Ultimate Glossary: 101 Social Media Marketing Terms Explained
JUNE 23, 2010
BackType - BackType is a social media analytics company that helps companies measure their social engagement. BoardReader - BoardReader is a free search engine that allows users to search for keywords only in posts and titles of online forums, a popular forum of social networking. On the web today, things change fast. Social Media Marketing Dictionary: 101 Terms to Know. for $1.65
The Top 3 Priorities for 2010 Marketing Budgets
NOVEMBER 2, 2009
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. Create helpful and link-worthy content, optimize your pages, and get other sites linking to yours in order to improve your site’s position in the search engines. Ideally, do both. Acme Software Inc.).